Efficiently managing a portfolio of clients within the FMCG (Fine, Bonny,Lactalis, Nair, Pepsi and KITCO) and technology sectors (Huawei), providingdetailed analysis and reporting for the Managing Director▪ Overseeing all aspects of brand activation, building brand edge, businessdevelopment, including but not limited to; planning, forecasting, preparinganalytical project budgets and critical financial trackers▪ Developing, enhancing and leading new corporate business initiatives, workingclosely with IT to strengthen and suggest improvements for activationautomation system▪ Producing accurate, reliable and precise reporting for activation AOP and P and Lfor the board and Senior Management team▪ Providing detailed expertise regarding loyalty programs, trade marketing andshopper marketing for the business, identifying areas of improvement▪ Launched and managed Nespresso shop in shop concept in 10 Danube outlet

Managed a portfolio of clients within the FMCG, Educational, and Technology sectors, reported directly to the ManagingDirector▪ Oversaw all aspects of marketing, event management and business development, included planning, forecasting,preparing project budgets and critical financial tracers▪ Led and supervised procurement and production of all campaign collaterals and materials, ensured clients received thehighest quality of products and services▪ Established, structured and operated a field marketing department throughout KSA, consisted of; more than 250promoters’, 50 supervisors, 3 operation managers, and 6 coordinators▪ Professionally run, managed and maintained Imperial Tobacco Group business (Davidoff and West)▪ Acted as the go-to person regarding loyalty programs, trade marketing and shopper marketing for the business

▪ Managed portfolios of 3 regional and 2 local clients within the FMCG, Educational, and Technology sectors, produceddetailed reporting, assisted with all queries and nurtured client relationships▪ Oversaw, produced and rolled-out retail loyalty programs, trade marketing and realignment for MARS brands

Successfully managed high-profile portfolios of several local and international brands; Mars, Sunbulah Group, KAEC, Marai,General Motors▪ Supported Ogilvy PR with all related GM/Chevrolet activations, liaised directly with Dubai office and UAE GM, developed,approved and implemented strategic plans▪ Developed short and long-term brand activation strategies for ATL/BTL platforms for clients; Al-Shifa, Krispy Kreme,Emaar and Al-Osra sugar