Giorgio Assi Email & Phone Number

Jeddah Governorate, Saudi Arabia

• Efficiently managing a portfolio of clients within the FMCG (Fine, Bonny,Lactalis, Nair, Pepsi and KITCO) and technology sectors (Huawei), providingdetailed analysis and reporting for the Managing Director
• Overseeing all aspects of brand activation, building brand edge, businessdevelopment, including but not limited to; planning, forecasting, preparinganalytical project budgets and critical financial trackers
• Developing, enhancing and leading new corporate business initiatives, workingclosely with IT to strengthen and suggest improvements for activationautomation system
• Producing accurate, reliable and precise reporting for activation AOP and P and Lfor the board and Senior Management team
• Providing detailed expertise regarding loyalty programs, trade marketing andshopper marketing for the business, identifying areas of improvement
• Launched and managed Nespresso shop in shop concept in 10 Danube outlet

Saudi Arabia

• Managed a portfolio of clients within the FMCG, Educational, and Technology sectors, reported directly to the ManagingDirector
• Oversaw all aspects of marketing, event management and business development, included planning, forecasting,preparing project budgets and critical financial tracers
• Led and supervised procurement and production of all campaign collaterals and materials, ensured clients received thehighest quality of products and services
• Established, structured and operated a field marketing department throughout KSA, consisted of; more than 250promoters’, 50 supervisors, 3 operation managers, and 6 coordinators
• Professionally run, managed and maintained Imperial Tobacco Group business (Davidoff and West)
• Acted as the go-to person regarding loyalty programs, trade marketing and shopper marketing for the business

• Managed portfolios of 3 regional and 2 local clients within the FMCG, Educational, and Technology sectors, produceddetailed reporting, assisted with all queries and nurtured client relationships
• Oversaw, produced and rolled-out retail loyalty programs, trade marketing and realignment for MARS brands

Jeddah, Makkah, Saudi Arabia

• Successfully managed high-profile portfolios of several local and international brands; Mars, Sunbulah Group, KAEC, Marai,General Motors
• Supported Ogilvy PR with all related GM/Chevrolet activations, liaised directly with Dubai office and UAE GM, developed,approved and implemented strategic plans
• Developed short and long-term brand activation strategies for ATL/BTL platforms for clients; Al-Shifa, Krispy Kreme,Emaar and Al-Osra sugar