Giorgio Baghetti Email & Phone Number

Chile

Gran Santiago, Región Metropolitana De Santiago, Chile

Manage marketing and communications operations group to handle @samsung bolivia account from Chile. Expertise in product launch campaigns for Samsung Electronics brand.Highlights:Leading and managing Cheil's operation in Bolivia, operating services like: Account Management, Product Launch Campaigns, Brand Building, Social Media, Retail Operations, Online Media, Influencer Management, Data Analytics, CDM, DMP, SEO and production.Also continue participating as jury at Effie Awards Chile and Effie College for past 2 years.

Chile

I played a key role as a Co-founder in establishing the company's presence in Chile, and subsequently expanding operations to Peru, Argentina, and Bolivia. Alongside the CEO, I developed a strategic plan to drive revenue, profit , and growth, while responsible for managing and growing the business. My efforts helped establish the agency as one of the top 3 advertising agencies in Chile within 6 years. I’ve started up CYLNDR, a house production company for content production, first in LATAM. Producing TV comercials for Perú, Panamá, Chile, Brasil. Made the first Live Commerce in LATAM. Additionally, I have served as a jury member for the Effie Chile Awards Festival in 2021, 2020, and 2019, as well as Effie LATAM Awards in 2020.

Santiago, Chile

I joined as a Co-founder in establishing the company's presence in Chile. Cheil, a top 10th Korean global advertising agency, part of Samsung Group. As a member of the team, I was responsible for starting up the operations from the begining, establishing proceses, hiring people, managing client relationships while also ensuring that the entire agency adheres to Samsung's brand guidelines and processes.

Chile

Miembro periodo 2022 - 2023 y reelecto para periodo 2024 - 2025

Chile

Miembro periodo 2018 - 2019 y 2020- 2021

Santiago, Chile

I lead the brand marketing division, overseeing product launch campaigns, corporate campaigns, BTL and events, CSR and sponsorships, and serving as the PR Manager and official spokesperson for the company. My responsibilities include being the primary liaison between the sales team and business units to coordinate product GTM, managing sports marketing sponsorships with the Chilean national team, and launching an in-house professional broadcasting and digital content area for Samsung TV. I am also an Effie Award Winner for 2012 and 2013, and have served as a jury member for Effie Awards Chile in 2013.

Santiago, Chile

As a leading expert in online marketing in Chile, I was invited by the CMO of Samsung to join the company and establish the Samsung Digital Marketing division and social media operations. My role included managing the company's digital strategy, overseeing the corporate website, and creating and managing social media accounts on platforms such as Facebook, Twitter, and YouTube. Through my efforts, the brand saw significant growth and success, achieving a high level of engagement and an increase in fans. My performance in this role led to my promotion to Manager of the division.

Santiago De Chile

I was instrumental in the establishment of Samsung's Digital Division and the development of its strategy and operations. I helped lay the foundation for what is now one of the most engaging brands on the internet. I was responsible for leading the pitch and implementation of digital agency services, as well as starting up Samsung Chile's social media networks on Facebook, YouTube, Twitter and Instagram. With my efforts, the brand saw significant growth in a short period of time, with an increase in followers and fans, and a high level of engagement. This success was recognized and highlighted in the region.

Santiago, Chile

I was responsible for launching the Digital Creative and Paid Media division at Fusiona. My responsibilities included leading creative and digital campaigns for leading brands and clients, as well as securing new business opportunities. Through my efforts, we were able to win more business in just 2 years than the company had won in its entire history. I was also recognized as a digital spokesperson and was frequently called upon by the media.

Santiago, Chile

I was responsible for starting up the Paid Media and Digital division at Starcom. My key responsibilities included training and educating the entire agency and client portfolio on digital transformation. Within 2 years, I was able to play a major role in winning three major pitches with clients such as Santander Bank, Telefonica Movistar, and Coca Cola.

Chile

Responsable for the creation and production of all the advertising and marketing activities of the university. Launching campaigns, BTL activations, paid media and difusion of information to capture new students. Responsable to manage internal advertising agency.

Santiago, Chile

I led branding, product launch campaigns, Paid Media and Sponsorships during the Internet boom in one of the most prominent Hispanic websites in the world. My key responsibilities included managing relationships with creative, digital, and media agencies. My efforts helped keep Terra.cl as the number one most-visited website in Chile and among the top two most important internet service providers during my tenure. I successfully established Terra as the leading internet service provider at the time.

Región Metropolitana De Santiago, Chile

Progressed from Senior Account Executive to Account Director in one of the largest advertising firms globally. Key achievements include 8 years of managing accounts for major companies such as Procter & Gamble, HP, United Airlines, Arcor and Delta Airlines. Led the successful launch of important P&G products like Secret deodorant, ACE Detergents, the re-launch of Odontine, and H&S Menthol.

Chile

Rapidly progressed from Senior Account Executive to Account Director at one of the world's leading advertising agencies, Leo Burnett, due to my successful experience at Porta, a top creative agency in Chile, and my ability to handle the Procter & Gamble account, one of the agency's iconic clients. My fluency in both English and Spanish, a rarity in the industry, and my ability to quickly take ownership of the business, were key factors in my success.

Chile

Starting as an Account Assistant, I quickly advanced to the role of Account Executive within two weeks. My notable accomplishment during this time was leading the launch of La Red Canal 4 TV Channel an manage important accounts as Malloa, Sindelen and Moulinex