Giorgio Baghetti Email and Phone Number
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With over 34 years of experience in marketing, specializing in branding, product launches, digital transformation, and strategic planning, I bring a wealth of knowledge to the table. Currently serving as the Head of Group Director - Cheil Chile, overseeing operations for Samsung Bolivia, I've played a pivotal role in enhancing the brand's reputation and performance in the region.My leadership style is characterized by collaboration and fostering growth within teams. At Cheil Chile, a venture I co-founded, we become one of the top 3 advertising agencies in the country within just 6 years. Additionally, my involvement as permanent jury member for the prestigious Effie Awards in Chile and LATAM speaks to my industry recognition for marketing excellence.Having navigated challenges and provided innovative solutions for esteemed clients such as Procter & Gamble, Delta Airlines, United Airlines, and Terra Networks, I've honed my problem-solving skills and demonstrated my ability to deliver results.My extensive global experience, spanning countries like the United States, Colombia, South Korea, Brazil, the UK, and Mexico, has endowed me with a unique international perspective and a penchant for exploring new horizons. Fluent in both English and Spanish, I possess effective cross-cultural communication skills.Passionate about continuous learning and personal development, I thrive on new challenges and opportunities. I'm committed to leveraging my expertise and experience to drive success for my clients and organizations alike.
Cheil Chile
View- Website:
- cheil.com/cl
- Employees:
- 207
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Head Of Growth And New Business \ General Account Director Of Business Group 2Cheil ChileChile
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Head Of Group Director - Operations Cheil - BoliviaCheil Worldwide Feb 2022 - PresentGran Santiago, Región Metropolitana De Santiago, ChileManage marketing and communications operations group to handle @samsung bolivia account from Chile. Expertise in product launch campaigns for Samsung Electronics brand.Highlights:Leading and managing Cheil's operation in Bolivia, operating services like: Account Management, Product Launch Campaigns, Brand Building, Social Media, Retail Operations, Online Media, Influencer Management, Data Analytics, CDM, DMP, SEO and production.Also continue participating as jury at Effie Awards Chile and Effie College for past 2 years. -
Director & Head Of Account Team Cheil ChileCheil Worldwide Mar 2016 - Feb 2022ChileI played a key role as a Co-founder in establishing the company's presence in Chile, and subsequently expanding operations to Peru, Argentina, and Bolivia. Alongside the CEO, I developed a strategic plan to drive revenue, profit , and growth, while responsible for managing and growing the business. My efforts helped establish the agency as one of the top 3 advertising agencies in Chile within 6 years. I’ve started up CYLNDR, a house production company for content production, first in LATAM. Producing TV comercials for Perú, Panamá, Chile, Brasil. Made the first Live Commerce in LATAM. Additionally, I have served as a jury member for the Effie Chile Awards Festival in 2021, 2020, and 2019, as well as Effie LATAM Awards in 2020.
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Senior Manager Account Cheil ChileCheil Worldwide Sep 2015 - Feb 2016Santiago, ChileI joined as a Co-founder in establishing the company's presence in Chile. Cheil, a top 10th Korean global advertising agency, part of Samsung Group. As a member of the team, I was responsible for starting up the operations from the begining, establishing proceses, hiring people, managing client relationships while also ensuring that the entire agency adheres to Samsung's brand guidelines and processes.
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Member Of The BoardConar Apr 2021 - PresentChileMiembro periodo 2022 - 2023 y reelecto para periodo 2024 - 2025 -
Member Of The BoardEmpresas Creativas De Chile May 2017 - Apr 2021ChileMiembro periodo 2018 - 2019 y 2020- 2021 -
Brand Marketing And Pr ManagerSamsung Electronics Chile Jul 2012 - Aug 2015Santiago, ChileI lead the brand marketing division, overseeing product launch campaigns, corporate campaigns, BTL and events, CSR and sponsorships, and serving as the PR Manager and official spokesperson for the company. My responsibilities include being the primary liaison between the sales team and business units to coordinate product GTM, managing sports marketing sponsorships with the Chilean national team, and launching an in-house professional broadcasting and digital content area for Samsung TV. I am also an Effie Award Winner for 2012 and 2013, and have served as a jury member for Effie Awards Chile in 2013. -
Digital Marketing ManagerSamsung Electronics Chile Mar 2012 - Jul 2012Santiago, ChileAs a leading expert in online marketing in Chile, I was invited by the CMO of Samsung to join the company and establish the Samsung Digital Marketing division and social media operations. My role included managing the company's digital strategy, overseeing the corporate website, and creating and managing social media accounts on platforms such as Facebook, Twitter, and YouTube. Through my efforts, the brand saw significant growth and success, achieving a high level of engagement and an increase in fans. My performance in this role led to my promotion to Manager of the division.
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Digital Marketing Assistant ManagerSamsung Electronics Chile Mar 2011 - Mar 2012Santiago De ChileI was instrumental in the establishment of Samsung's Digital Division and the development of its strategy and operations. I helped lay the foundation for what is now one of the most engaging brands on the internet. I was responsible for leading the pitch and implementation of digital agency services, as well as starting up Samsung Chile's social media networks on Facebook, YouTube, Twitter and Instagram. With my efforts, the brand saw significant growth in a short period of time, with an increase in followers and fans, and a high level of engagement. This success was recognized and highlighted in the region.
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Digital Marketing DirectorFusiona Nov 2009 - Mar 2011Santiago, ChileI was responsible for launching the Digital Creative and Paid Media division at Fusiona. My responsibilities included leading creative and digital campaigns for leading brands and clients, as well as securing new business opportunities. Through my efforts, we were able to win more business in just 2 years than the company had won in its entire history. I was also recognized as a digital spokesperson and was frequently called upon by the media. -
Digital Marketing And Media DirectorStarcom Oct 2007 - Sep 2009Santiago, ChileI was responsible for starting up the Paid Media and Digital division at Starcom. My key responsibilities included training and educating the entire agency and client portfolio on digital transformation. Within 2 years, I was able to play a major role in winning three major pitches with clients such as Santander Bank, Telefonica Movistar, and Coca Cola. -
Marketing Advertising SpecialistUniacc Mar 2007 - Oct 2007ChileResponsable for the creation and production of all the advertising and marketing activities of the university. Launching campaigns, BTL activations, paid media and difusion of information to capture new students. Responsable to manage internal advertising agency. -
Brand Marketing & Paid Media ManagerTerra Dec 2002 - Sep 2006Santiago, ChileI led branding, product launch campaigns, Paid Media and Sponsorships during the Internet boom in one of the most prominent Hispanic websites in the world. My key responsibilities included managing relationships with creative, digital, and media agencies. My efforts helped keep Terra.cl as the number one most-visited website in Chile and among the top two most important internet service providers during my tenure. I successfully established Terra as the leading internet service provider at the time. -
Account DirectorPublicis Chile Jun 1996 - Dec 2002Región Metropolitana De Santiago, ChileProgressed from Senior Account Executive to Account Director in one of the largest advertising firms globally. Key achievements include 8 years of managing accounts for major companies such as Procter & Gamble, HP, United Airlines, Arcor and Delta Airlines. Led the successful launch of important P&G products like Secret deodorant, ACE Detergents, the re-launch of Odontine, and H&S Menthol. -
Senior Account ExecutivePublicis Chile Jun 1994 - Jun 1996ChileRapidly progressed from Senior Account Executive to Account Director at one of the world's leading advertising agencies, Leo Burnett, due to my successful experience at Porta, a top creative agency in Chile, and my ability to handle the Procter & Gamble account, one of the agency's iconic clients. My fluency in both English and Spanish, a rarity in the industry, and my ability to quickly take ownership of the business, were key factors in my success.
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Account ExecutivePorta Apr 1990 - Jun 1994ChileStarting as an Account Assistant, I quickly advanced to the role of Account Executive within two weeks. My notable accomplishment during this time was leading the launch of La Red Canal 4 TV Channel an manage important accounts as Malloa, Sindelen and Moulinex
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Frequently Asked Questions about Giorgio Baghetti
What company does Giorgio Baghetti work for?
Giorgio Baghetti works for Cheil Chile
What is Giorgio Baghetti's role at the current company?
Giorgio Baghetti's current role is Head of Growth and New Business \ General Account Director of Business Group 2.
What is Giorgio Baghetti's email address?
Giorgio Baghetti's email address is g.****@****ung.com
What is Giorgio Baghetti's direct phone number?
Giorgio Baghetti's direct phone number is +82275*****
What schools did Giorgio Baghetti attend?
Giorgio Baghetti attended Uniacc.
What are some of Giorgio Baghetti's interests?
Giorgio Baghetti has interest in Marketing Strategies, Social Services, Positioning, Viral Campaigns, Education, Digital Creativity, Science And Technology, Advertising, Social Networks, Partnerships.
What skills is Giorgio Baghetti known for?
Giorgio Baghetti has skills like Digital Marketing, Publicidad En Internet, Online Marketing, Mercadotecnia, Seo, Strategic Planning, Sem, Estrategia De Mercadotecnia, Publicidad, Comunicaciones De Marketing, Advertising, Online Advertising.
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