As the Country Managing Director for Fitpass in Georgia, I am responsible for leading and managing the overall strategy and operations of the company in the country. I work closely with the senior leadership team to drive growth, manage partnerships and ensure customer satisfaction.Key Responsibilities:• Develop and execute the overall strategy for Fitpass in Georgia, including revenue growth, customer acquisition, and retention.• Build and maintain strong relationships with key stakeholders, including local partners and customers.• Develop and manage the annual operating plan and budget for the country, ensuring that financial targets are met or exceeded.• Lead the local team and ensure that they are aligned with the company's vision and goals.• Ensure the management and optimization of marketing campaigns to drive customer acquisition and engagement.• Develop and maintain strong relationships with local gyms, fitness centers, and other relevant businesses to drive growth and increase the value proposition of Fitpass.• Ensure high customer satisfaction by ensuring a smooth and seamless user experience, responding to customer feedback, and resolving issues in a timely manner.

As the founder of Cardinal, a digital marketing agency serving businesses of all sizes, I was responsible for leading a team of professionals to deliver high-quality marketing solutions for clients across industries. My role involved developing and implementing marketing strategies, managing client relationships, and driving business growth.Key Responsibilities:• Lead the development and execution of marketing strategies for clients, including branding, social media, SEO, PPC, email marketing, and other digital marketing channels.• Manage client relationships and ensure customer satisfaction through regular communication and effective project management.• Build and maintain a strong network of partners, vendors, and freelancers to support the agency's operations and growth.• Manage the agency's finances, including budgeting, forecasting, and revenue recognition.• Recruit and manage a team of professionals, including marketers, designers, writers, and developers.• Develop and implement processes and systems to improve the agency's efficiency, quality, and profitability.• Stay up-to-date with industry trends and best practices to ensure the agency's offerings remain competitive and effective.

As the Digital Marketing Manager for East Point Shopping Mall, I was responsible for developing and implementing the overall digital marketing strategy for the mall, including its two main attractions, the Focus Mokus children's entertainment center and the Lebowski Bowling Club. I worked closely with the management team to drive customer engagement, increase foot traffic, and promote sales growth.Key Responsibilities:• Develop and implement a comprehensive digital marketing strategy to increase the visibility and popularity of East Point Shopping Mall.• Plan and execute various online marketing campaigns to promote the mall's events, promotions, and new store openings.• Manage the mall's website and social media channels to create engaging content and build a strong online community.• Collaborate with the management team to develop effective promotional campaigns for the Focus Mokus children's entertainment center and the Lebowski Bowling Club.• Monitor and analyze the performance of digital marketing campaigns and adjust strategies accordingly to ensure maximum effectiveness.