- B2B online lead generation through Google Ads campaigns and LinkedIn Campaign Manager- Analysis activities (prospect leads, target audience, editorial and communication plan, campaign effectiveness, LinkedIn page performance, A/B testing)- Webmaster and web analysis activities on the website- SEO optimization for website content

- Integration of payment gateways, SwG (Subscribe with Google) and installation of subscription offerings- Project management activities for applications related to digital subscriptions- Support to Finance area with revenue recognition, revenue analysis and application flows- Optimization of dunning and subscriber engagement procedures, customer retention e loyalty- Marketing automation on digital subscriptions- Customer base and subscription conversion analysis-… Show more - Integration of payment gateways, SwG (Subscribe with Google) and installation of subscription offerings- Project management activities for applications related to digital subscriptions- Support to Finance area with revenue recognition, revenue analysis and application flows- Optimization of dunning and subscriber engagement procedures, customer retention e loyalty- Marketing automation on digital subscriptions- Customer base and subscription conversion analysis- Facebook advertising campaigns to promote digital subscriptions and web content Show less

- Project management activities with development team and marketing management- Installation of analytics software, datalayer definition and data consistency verification- Analysis of website traffic, audience, user engagement on content, conversion of advertising and social campaigns- Creation of reports and dashboards related to website performance for specific steakholders

- Study and development restyling of new newspaper sites (benchmarking, user experience, navigation flows, functional specifications, analysis on content by target audience)- Teamwork for the development, communication, dissemination and marketing of the group's Android and iOS apps and support for related users- Editorial support for content management on CMS- Teamwork for the development, communication, dissemination and marketing of the group's Android and iOS apps and for… Show more - Study and development restyling of new newspaper sites (benchmarking, user experience, navigation flows, functional specifications, analysis on content by target audience)- Teamwork for the development, communication, dissemination and marketing of the group's Android and iOS apps and support for related users- Editorial support for content management on CMS- Teamwork for the development, communication, dissemination and marketing of the group's Android and iOS apps and for supporting related users- Editorial support for content management on CMS Show less

- Creation of banners for online self-promotion- Development of communication techniques on social networks- Managing partnerships and promotional initiatives- Assistant director, editing and putting audiovisual content online- Planning and organizing live broadcasts for National Newspaper, through Wirecast for YouTube and camera and microphone management- Developing video template graphics related to web TV channels, through Motion and Photoshop

SEO optimization- domain choice- Google WebMaster Tool, Bing WebMaster Tool- implementation of sitemap and robotsWeb development - installation of WordPress- template customization- HTML, CSSStatistical analysis and reporting with Google AnalyticsSocial media strategist- Facebook, Instagram, Twitter, Google+, YouTubeCommunication and Marketing - Logo design- Slogan creationCreation of flyers and business cards

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