George Silagadze Email and Phone Number

•Managing the entire SEO strategy, including semantic and holistic SEO optimization, where world-class content is created to target comprehensive topics, optimizing the website for search engines with both on-page and off-page tactics, and improving site structure and content to achieve top search rankings.•Overseeing SEM efforts, including paid search campaigns on platforms like Google Ads, optimizing targeting, ad copy, and bidding strategies to maximize conversions and drive ROI.•Directing social paid ads across platforms such as Facebook, Instagram, and TikTok, ensuring targeted campaigns drive brand awareness, traffic, and sales through data-driven audience segmentation and performance optimization.•Leading UGC ad creation, utilizing authentic, user-generated content in campaigns to boost engagement and trust, driving better performance on social platforms.•Executing email marketing strategies, creating personalized campaigns that nurture leads, engage customers, and boost retention, while automating workflows for seamless, efficient communication.•Implementing marketing automation, using tools like HubSpot or ActiveCampaign to build automated workflows that improve customer interactions, streamline communication, and increase conversion rates.•Leading web project management, ensuring the website is optimized for usability, conversions, and user experience, while collaborating with developers to implement new features and resolve technical issues.•Analyzing data across all marketing channels, using analytics tools like Google Analytics to track performance, identify growth opportunities, and make data-driven adjustments to strategies.•Optimizing conversion rates (CRO) through continuous testing and refinement of landing pages, checkout processes, and user flows, improving user experience and increasing the percentage of visitors who convert into customers.

Photo2Painting transforms cherished photos into custom, hand-painted artworks, crafted by world-class artists with over 15 years of experience. Founded in 2020, our mission is to bring personalized art into people’s lives, turning memories into masterpieces. Since our launch, we’ve produced over 1,000 unique pieces of art, delivering exceptional quality and attention to detail in every project.Our state-of-the-art website, advanced software, and streamlined production process allow us to provide a seamless customer experience, from order placement to final delivery. After a successful beta phase in early 2024, we are fully operational and ready to expand globally. Our vision is to become a leader in the custom hand-painted art industry by blending traditional craftsmanship with cutting-edge technology.

Changing how education is delivered to school students across the globe through personalised learning support. Edumentors connects parents with exceptionally talented tutors from top universities such as Oxford, Cambridge, Warwick, etc.• Spearheading paid advertising strategies across Facebook PPC, Google PPC, and TikTok PPC to drive targeted leads for Edumentors' personalized tutoring services.• Leveraging creative content creation skills to develop compelling ad campaigns that resonate with parents and students seeking top-tier tutoring from top university tutors• implementing CRO techniques to enhance the efficiency of lead generation campaigns and improve overall user engagement on various platforms.• Utilizing comprehensive analytics tools to analyze campaign performance, identify areas for improvement, and optimize strategies for better results.• Proactively working on lowering customer acquisition costs while maintaining high-quality leads through continuous optimization and strategic adjustments.• Acquiring talented tutors from top universities, contributing to the growth and enrichment of Edumentors' tutor pool.• Collaborating with cross-functional teams to align advertising efforts with overall business goals and ensure a seamless user experience from lead generation to conversion.• Staying abreast of industry trends, and emerging technologies to implement cutting-edge strategies for maximum impact.• Driving innovation in paid advertising by experimenting with new ad formats, targeting options, and emerging platforms to stay ahead of the competition.• Actively participating in professional development opportunities and industry conferences to stay informed about the latest trends and best practices in digital advertising and education technology.

• Strategizing and implementing highly effective growth marketing strategies and comprehensive digital marketing campaigns for clients in the Health, Coaching, and Digital Marketing industries. Utilizing a data-driven approach and leveraging industry best practices to drive measurable results and achieve business objectives.• Conducting meticulous full funnel optimization to maximize campaign performance across all stages of the customer journey, including TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel). Employing sophisticated targeting, personalized messaging, and conversion-focused tactics to enhance customer engagement, nurture leads, and drive conversions.• Developing and executing targeted B2C/B2B lead generation strategies to generate a consistent flow of high-quality and highly convertible leads for each client. Employing innovative tactics such as content marketing, social media advertising, and email marketing to attract and capture the attention of the target audience.• Proficiently managing and optimizing paid advertising campaigns across various platforms, including Google PPC and Facebook PPC. Leveraging in-depth knowledge of ad platforms, advanced targeting options, and ad formats to maximize campaign reach, increase click-through rates, and drive cost-effective conversions.• Utilizing tracking & tagging tools and techniques, including Google Tag Manager Server-side tracking, GA4, and Heatmaps, to gain deep insights into user behavior, enhance user experience (UX) and user interface (UI), and optimize conversion rates. Employing data-driven analysis and implementing strategic optimizations to improve website performance and drive higher conversion rates.• Tracking and analyzing key performance metrics, including conversion rates, click-through rates, return on ad spend (ROAS), and cost per acquisition (CPA), to assess campaign effectiveness and identify areas for improvement.

Harbour.Space University provides a unique environment for students to become expert practitioners and engage with industry leaders from around the world in the technology, design, and entrepreneurship fields, students from their own and other disciplines.- Strategically plan and execute comprehensive digital marketing campaigns to ensure a targeted and effective outreach.- Spearhead B2C lead generation initiatives, focusing on the acquisition of student leads for specific faculties, employing nuanced strategies to engage and capture the attention of the intended audience.- Drive B2B lead generation efforts with a specialized focus on generating leads for Apprenticeship Offers, implementing tailored approaches to attract and convert prospective business partners.- Leverage the power of paid advertising platforms, specifically Google PPC and Facebook PPC, to maximize visibility and engagement in our key markets.- Implement digital media planning with a strategic focus on seamless digital strategy implementation, ensuring alignment with overarching campaign objectives.- Execute digital media buying strategies, carefully selecting partner websites and placements that resonate with our target audience, amplifying the impact of our campaigns.- Conversion optimization through the heatmaps and analytics tools, fostering an environment where leads are not only generated but efficiently transition into tangible and valuable outcomes.

•Building and executing the growth strategies for a product•Being accountable for achieving performance marketing goals across market channels, website performance, etc.•Managing cross-functional team tasks to achieve growth marketing goals•Solving a wide breadth of growth marketing problems•Creating, managing, and experimenting with new user acquisition campaigns.•Conceiving and executing on a wide range of content campaigns to drive education and engagement.•Managing all social media platforms (including Facebook, LinkedIn, Instagram, YouTube) and driving content creation.•Analyzing data to monitor revenue performance and uncover areas for improvement.•Preparing and presenting recommendations, reports, and findings from experimental data all the way up to the executive level.

Search Engine OptimizationDropshippingAdvanced Lead GenerationFacebook AdvertisingFacebook Lead GenerationSocial Media ManagementShopify E-commerce ManagementE-commerce OptimizationPrint-on-demand DropshippingGoogle AdsGoogle AnalyticsGoogle Tag ManagerMedia BuyingCRM ImplementationCRM Custom ConfigurationCRM Digital Marketing Integrations

•Defining SEO Goals according to Business Goals•Establishing an overall SEO Strategy•Defining Precise User Intent•Keyword Research: Informational, Transactional, Navigational•ON-page Search Engine Optimization•Content Planning and Strategy•Technical Search Engine Optimization•OFF-page Search Engine Optimization•Search Engine Optimization Audit (monthly, quarterly)•SEO - Reporting and Analyzing

•Managing/Optimizing Advertising Campaigns across all distribution channels•Optimizing Lead Generation Campaigns•Search Engine Optimization Onpage/Offpage•CRM Implementation/Configuration•CRM Digital Marketing Integrations••Sales Oriented Digital Campaigns••Solving Technical Digital Marketing Issues••Facebook Advertising/Lead Generation/CRM Integration••Chatbot Implementation and Optimization••Google Ads/Google Analytics/Google Tag Manager••Instagram Account Optimization•Analyzing, reporting, and optimizing the performance of all digital marketing campaigns and activities.

••Sales Oriented Digital Campaigns ••Solving Technical Digital Marketing Issues••Facebook Advertising ••Facebook Lead Generation••Digital Campaigns Optimization••Chatbot Implementation and Optimization••Google Ads••Google Analytics & Google Tag Manager••Advanced Analytics And Reporting••Instagram Advertising••Instagram Account Optimization

** Manage Display advertising in local Georgian Websites** Agreements with Websites & Agencies** Communication, Price negotiation & Offer evaluations** Web Banner Management (launching campaigns according to given segments)** Competitive Web Advertising Analysis** Continuously monitor the new website and placement opportunities, evaluate and build a partnership with the most effective websites** Adjarabet`s web advertising analysis, insights & initiatives** Evaluate each given display ad/banner and position and take relevant actions** Find various advertising network channels for gambling advertising

Google AdWords: ⚆Keywords Research ⚆Campaign Strategy ⚆Ads Groups / Copies Creation⚆Campaign Management⚆RetargetingGoogle AnalyticsGoogle Tag ManagerFacebook & Instagram Marketing: ⚆Facebook & Instagram Page Optimization ⚆Social Media Content Strategy⚆Content Creation ⚆Organic Reach⚆Facebook Ads⚆Instagram Ads⚆RemarketingAnalyzing and reporting the performance of digital marketing campaigns and activities.