Giovana Barbieri Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

- Development of a Marketing strategy that synergizes with other acquisition areas- Planning actions and guiding the team in alignment with the company's North Star- Monitoring deliveries and assisting in the execution of activities by the team- Budget control prioritizing actions that yield returns- Analysis of metrics to derive insights and steer the team towards the best strategy to achieve company objectives- Conducting tests for growth and making data-driven decisions- Mastery of department activities, serving as a reference for the team- Developing the soft and hard skills of the team- Responsible for constructing and guiding the team's Individual Development Plans (IDPs)- Engaging with company departments and leadership for alignment and context

São Paulo, Brasil

- Market research to gather competitor intel- Research with the customers (ex. discovery, product message, jobs to be done)- Product positioning and message- Create and make the rollout of sales enablement materials and collaterals (ex. battlecard, win/loss analysis, product presentations)- Develop a Go-to-Market strategy- Focus on strategies to drive more product acquisition- Communicate new features to prospects- Work closely with sales and product to create value

São Paulo, Brazil

- Product positioning and message- Develop and communicate the Go To Market strategy- Research with customers to test product and communication hypotheses- Create, plan and optimize campaigns for lead generation- Conduct experiments focused on growing the number of leads- Plan and develop inbound strategy- Measure and monitor data initiatives

Sao Paulo, Brasil

As Branding:- Define Brand Strategy, creating and building branding and positioning- Sales support with campaign and training to decrease CAC- Develop and implement B2B and B2C partnership- Create and apply communication researches- Planning and launch online and offline awareness campaign- Measure the campaigns results- Manage and support providers- Manage and support PR agencyAs Product Marketing:- Create the strategy for launch the product and new features- Help the Product team with the message and on-the-go products- Develop and create materials and sales arguments- Work closely with Sales, Marketing, Product and CX Team to understand and develop the needs about the product communication- Develop materials for stakeholders (comercial, clients and internal areas)- Training the stakeholders about the product- Create Go To Market strategy- Develop market research with the clients to understand the pain points- Launch new features (E-mail Marketing, What's App, Cards, Push, In App, SMS)- Create Landing Pages with product tutorials

São Paulo Area, Brazil

• Planned and developed social media and branding campaigns• Structured on and off-line Media plan• Followed and measured on and off campaign metrics• Followed the performing analysis and branding share of voice• Supported leads strategy, sales funnel and sales campaigns

São Paulo Area, Brazil

• Strategically develops and implements the communication plan, execution of events in line with Brand positioning; • Relationship, planning, follow-up of ads created with the ad agency, monitoring the Media Plan (Campaign broadcasting on National and cable TV stations, key radio stations, display campaigns, Google Adwords), and administrates actions for courses with less conversion; • Development of strategies for prospect capture;• Monitors the creation, broadcast and metrics for Online Campaigns.

São Paulo Area, Brazil

• Developed and implemented brand strategy for the Brazil unit, reported to headquarters in Argentina; • Planned and launched the first physical store in São Paulo, including the Communication plan; • Gathered information to create the Marketing budget;• Managed two marketing analysts;• In charge of Sales team contact and support; • Managed online and off-line agencies, as well as the press office;• Organized events and exhibitions: ABAV and Festuris Gramado;• Searched for partnerships and new business opportunities, including negotiation and strategy elaboration.

São Paulo Area, Brazil

• Redesigned all of the company's communication material: site, portfolio visual identity and created the Via Star Blog;• Structured the entire Marketing department; defined the 2014 communication plan and managed the budget used to develop projects and execute campaigns;• Conceptualized, developed, designed, marketed and managed the e-commerce platform (Fillo – store specialized in selling carpets to the final public);• Coordinated a Designer;• Participated in exhibitions: conceptualized and executed stands and partnerships;• Conducted diverse studies, including brand perception and sales;• Mapped stakeholders' needs and turned them into creational inputs for the e-commerce platform's services for retailers (B2B), which resulted in faster service and higher stakeholder satisfaction; • Created the Via Star Sales Training program, carried out in more than ten Brazilian cities, with positive results and sales force engagement;• Created internal marketing campaigns.

São Paulo Area, Brazil

• Branding and positioning development, logo and merchandising creation. Clients: O’coffee, Octávio Café, Amazon Waters, Eudora, Nova Brasil FM.• Briefing session, creative planning, research and competition analysis.• Creation and redaction of presentations, technical specifications for the production area.• Study of color and fonts, preparation and submission of the creation proposal.• Projects conduction ensuring delivery of the expected results and meeting deadline.

São Paulo Area, Brazil

• POP, press and promotional material development. Clients: Peugeot, HP, SKY, Pão de Açúcar.• Briefing session, creation of a presentation, technical specifications for the production area, operation campaign creation.

São Paulo Area, Brazil

• Iphone and Ipad aplications creation, site development. Clients: Astor, Subastor, Bar Original, Pirajá, Pizzaria Braz.• Meeting with the clientes to request information for the briefing, creative planning and implementation of website and applications. • Supervision and coordination with developers, alignment with the costumers

São Paulo Area, Brazil

• Logo creation, POP, event and promotional material development. Clients: Hospital Sírio-Libanês, Habib’s, FOX.• Briefing sessions, promotional campaigns suggestion• Technical specifications for the production area

São Paulo Area, Brazil

• Promotional logo's creation, promotional material development, POP material creation. Clients: Ambev, Itaucard, Kimberly-Clark.• Briefing sessions, creative planning• Promotional materials suggestions, presentation creation

Growth Marketing, Marketing

Marketing Strategy, Marketing

Education record

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules.

Master Of Business Administration (Mba), Marketing

Post Graduate, Applied Communication Design

Bachelor'S Degree, Comunicação Social

Activities and Societies: Agência ESPM