Giovana Stecanella Faccio Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Consultoria para foodtechs e startups de bens de consumo de alto giro:- Desenvolvimento e implementação de estratégias Go-to-Market (GTM)- Definição de estratégias de canais e omnichannel- Elaboração de planos estratégicos de vendas, políticas comerciais e precificação- Análise de mercado e identificação de oportunidades- Gestão de relacionamento com o cliente (CRM)- Análise de dados e métricas de desempenho e construção de dashboard para tornar tomada de decisão mais assertiva

Alemanha

Responsible for developing and leading the commercial strategic plans aiming upsell in pre-existing clients and new revenues through expansion and opening of new marketplaces; portfolio management and demand mapping, aiming up increase in revenues, profitability and product portfolio upgrade; development and monitoring of performance indicators including the waterfall of the main opportunities for commercial teams; follow up of the client journey; prospecting of new leads, development of customized commercial proposals and negotiation with the client; development of partnerships with media and public sector; research and analysis of competition in the real estate market.Results: annual revenue to increase by 78% and profit by 17% by 2022; creation of a new product aimed at female executives, quadrupling the number of female members and increasing the female representation in the club from 6% to 12%; increase of member retention to 85%.

São Paulo, São Paulo

Integral management of national key accounts (Carrefour, Big, GPA), cash&carry (Atacadão, Assai, Sam's Club, Makro, Tenda, etc.), regional retail chains (Mambo, Sonda, Zaffari, Savegnago), specialized emporiums and distributors and wholesalers in São Paulo, in addition to national e-commerce accounts. Development, negotiation, execution and monitoring of JBP with major customers; building annual BP, with constant reviews for the different channels, including distributors and sales representatives; strategic planning and budgeting, P&L management, as well as delivery of financial targets essential to the business (ROI, Gross Margin, Gross Profit, NSV); leadership and team development, aiming atsuccession plan: direct management of 2 account managers and 6 sales consultants, as well as 9 sales representatives; developing and keeping outstanding customer relationships with key customers; developing customized trade marketing projects, looking to increase share in special customers; making sure channel KPI targets are met and respective billings considering volume, profitability, positivity, positioning and store assortment presence.Results: Develop and implementation of sales and tde marketing plan in partnership with key customers (JBP), increasing sales volume and billing by more than 20% already in the first quarter of execution; Fasano Project at Sam's: implementation of mini Fasano stores inside Sam's cluster A+ stores, increasing by 400% the sale of this product line at the client; re-structuring of the off trade team, opening new fronts and new market clusters, resulting in an increase of more than 15% in the margin of the off trade operation; development of an ominichannel marketing campaign for GPA in partnership with Le Cordon Bleu Brasil, increasing the sell in of French products in the client; cluster revision for Carrefour, which resulted in a reduction of stock days and tripling of the share of gondola in the wine category at the client.

São Paulo, São Paulo

Intermediation of negotiations and consulting conducting business viability studies, current regulations, Austria-Brazil import scenario, as well as market and competition analysis for Austrian companies from several sectors, with business or business intention in Brazil; organization of events and executive committees, aiming at closing deals.

Responsible for strategic planning of trade marketing actions for 8 states and 3 different Heineken Brazil sales operations: Coca Cola bottlers, authorized resellers and direct sales team; definition of regional trade calendar executing the Global BWP; directing and providing support to the commercial team to ensure optimized executions of Trade Marketing plans through Brand/Channel strategies; ensure Picture of Success execution; management of KPIs, P&L and ROI; budget management; team management: direct with 3 coordinators (resellers), 3 executives (direct sales), 3 supervisors (merchandising/direct sales), 1 specialist and 1 analyst.

São Paulo E Região, Brasil

Sell-in management; sales process management; S&OP supply planning; marketing policies and tools; fold plan, holiday planning; channel management (direct and indirect); segmentation operative; application of policies (rights and duties); customized activities by channels; monitoring of trading partners; performance management: understanding of performance indicators (KPI's of the territory) and procedures for monitoring quantitative and qualitative variables; people management (6 salespeople and 3 marketing representatives) including the entire human resources cycle.

Strategic and financial planning of BTL marketing actions and marketing communication; creation and implementation of execution/merchandising strategy and sell out calendar for distributors and sales reps; analysis, management and monitoring (Nielsen) of market and competition; training of promoters team and sales team; Development of JBP to enter regional supermarket chains; development of incentive campaigns; planning and execution of participations in fairs and national (APAS, AGAS) and international (Gulfood, Anuga, Fodex) events; relationship with service provider (advertising, trade and digital) agencies.

Áustria

Relationship between customers and company and negotiation with retailers; planning, implementation and monitoring of selling out campaigns; management of sales consultants and development of processes and trainings, delivering a growth in selling out and turnover reduction; organization and participation in events, fairs and conventions.

Master Of Science, Msc

Postgraduate Degree

Bachelor Of Science (B.S.)

Bacharelado