Consultoria para foodtechs e startups de bens de consumo de alto giro:- Desenvolvimento e implementação de estratégias Go-to-Market (GTM)- Definição de estratégias de canais e omnichannel- Elaboração de planos estratégicos de vendas, políticas comerciais e precificação- Análise de mercado e identificação de oportunidades- Gestão de relacionamento com o cliente (CRM)- Análise de dados e métricas de desempenho e construção de dashboard para tornar tomada de decisão mais assertiva

Responsible for developing and leading the commercial strategic plans aiming upsell in pre-existing clients and new revenues through expansion and opening of new marketplaces; portfolio management and demand mapping, aiming up increase in revenues, profitability and product portfolio upgrade; development and monitoring of performance indicators including the waterfall of the main opportunities for commercial teams; follow up of the client journey; prospecting of new leads, development of customized commercial proposals and negotiation with the client; development of partnerships with media and public sector; research and analysis of competition in the real estate market.Results: annual revenue to increase by 78% and profit by 17% by 2022; creation of a new product aimed at female executives, quadrupling the number of female members and increasing the female representation in the club from 6% to 12%; increase of member retention to 85%.

Integral management of national key accounts (Carrefour, Big, GPA), cash&carry (Atacadão, Assai, Sam's Club, Makro, Tenda, etc.), regional retail chains (Mambo, Sonda, Zaffari, Savegnago), specialized emporiums and distributors and wholesalers in São Paulo, in addition to national e-commerce accounts. Development, negotiation, execution and monitoring of JBP with major customers; building annual BP, with constant reviews for the different channels, including distributors and sales representatives; strategic planning and budgeting, P&L management, as well as delivery of financial targets essential to the business (ROI, Gross Margin, Gross Profit, NSV); leadership and team development, aiming atsuccession plan: direct management of 2 account managers and 6 sales consultants, as well as 9 sales representatives; developing and keeping outstanding customer relationships with key customers; developing customized trade marketing projects, looking to increase share in special customers; making sure channel KPI targets are met and respective billings considering volume, profitability, positivity, positioning and store assortment presence.Results: Develop and implementation of sales and tde marketing plan in partnership with key customers (JBP), increasing sales volume and billing by more than 20% already in the first quarter of execution; Fasano Project at Sam's: implementation of mini Fasano stores inside Sam's cluster A+ stores, increasing by 400% the sale of this product line at the client; re-structuring of the off trade team, opening new fronts and new market clusters, resulting in an increase of more than 15% in the margin of the off trade operation; development of an ominichannel marketing campaign for GPA in partnership with Le Cordon Bleu Brasil, increasing the sell in of French products in the client; cluster revision for Carrefour, which resulted in a reduction of stock days and tripling of the share of gondola in the wine category at the client.

Intermediation of negotiations and consulting conducting business viability studies, current regulations, Austria-Brazil import scenario, as well as market and competition analysis for Austrian companies from several sectors, with business or business intention in Brazil; organization of events and executive committees, aiming at closing deals.

Responsible for strategic planning of trade marketing actions for 8 states and 3 different Heineken Brazil sales operations: Coca Cola bottlers, authorized resellers and direct sales team; definition of regional trade calendar executing the Global BWP; directing and providing support to the commercial team to ensure optimized executions of Trade Marketing plans through Brand/Channel strategies; ensure Picture of Success execution; management of KPIs, P&L and ROI; budget management; team management: direct with 3 coordinators (resellers), 3 executives (direct sales), 3 supervisors (merchandising/direct sales), 1 specialist and 1 analyst.

Sell-in management; sales process management; S&OP supply planning; marketing policies and tools; fold plan, holiday planning; channel management (direct and indirect); segmentation operative; application of policies (rights and duties); customized activities by channels; monitoring of trading partners; performance management: understanding of performance indicators (KPI's of the territory) and procedures for monitoring quantitative and qualitative variables; people management (6 salespeople and 3 marketing representatives) including the entire human resources cycle.

Strategic and financial planning of BTL marketing actions and marketing communication; creation and implementation of execution/merchandising strategy and sell out calendar for distributors and sales reps; analysis, management and monitoring (Nielsen) of market and competition; training of promoters team and sales team; Development of JBP to enter regional supermarket chains; development of incentive campaigns; planning and execution of participations in fairs and national (APAS, AGAS) and international (Gulfood, Anuga, Fodex) events; relationship with service provider (advertising, trade and digital) agencies.

Relationship between customers and company and negotiation with retailers; planning, implementation and monitoring of selling out campaigns; management of sales consultants and development of processes and trainings, delivering a growth in selling out and turnover reduction; organization and participation in events, fairs and conventions.