I am the Head of Brand and Subscriptions at Master of Malt, a ZX Ventures company - the global investment and innovation group of AB InBev.I look after the campaigns, editorial, PR, organic social media, photography, design, content, and subscription teams managing over 15 people - being responsible for Master of Malt's website, content, marketing, comms, and all campaigns.

I was brought into the business to create, develop, and launch a whisky subscription business and have been promoted after 9 months in the role to Head of Brand and Subscriptions.

I am one of the founders of Sunset Brew, and I have put all my knowledge into practice to create the identity and develop the brand & business into what it is today. From website conception to labels, beer names and product research as well as market trends and critical decisions that profoundly influenced the brewery's growth.

Have worked with marketing intelligence projects for Henkel, Chanel, LVMH, Bioderma, L’Oreal, Garnier, Kérastase, Joico, Schwarzkopf, Unilever, Skyline Worldwide, Darling Brew, Tails Cocktails (Bacardi) and many more.• Planned and executed marketing strategies, social and content campaigns, product development, media buying, website development, testing and optimising and e-commerce management. • Delivered brand campaigns, hired and supported marketing teams, executed website launches, conducted web performance analysis, market research, brand positioning and strategies.• Created innovative advertising campaigns, developed and managed brand loyalty plans, introduced marketing teams to analytics, online and offline advertising and brand management.

Responsible for brand creation & development, overseeing the planning and execution of all marketing and advertising within the business, ensuring the key messages are distributed across various marketing channels, and the advertising is targeting the right audiences and achieving CPI rates to meet targets and grow the business. Responsible for helping product development, customer service, pricing plans, and advising the director and board member on improvements, challenges and opportunities for the company. Duties and competencies include: • Drive investment in digital marketing and roll out technological upgrades.• Plan yearly marketing budget, develop and oversee media buying strategies and campaigns.• Instigate and supervise the development of all marketing materials.• Create AB tests to improve the app and website to drive installs and customer retention.• Develop email campaigns to generate more installs, retain customers and expose the brand.• Create price plan strategy, market positioning and deliverables.• Track the experience of the customer in interacting with the app and drive improvements.• Build brand awareness and ensure that all communications align with the brand ethos.• Responsible for the look and content of the website and social media, maximising installs.• Establish monthly marketing budget, plan weekly spends and track CPI optimising campaigns to the deliver the best CPI possible.• Create and maintain relationships with creative, digital and media agencies.• Research and look at app data to contribute to product development, app interface and usability, using analytics to drive changes and improvements. • Set marketing KPIs and report to the board.• Look for new opportunities in the market and encourage the growth of the business.

Reporting to CEO, I have worked with managing and analysing online display campaigns, email marketing, international websites and landing pages, online promotions, remarketing and leading e-commerce websites. Responsible for Europe and South America media spends and KPI’s deliverables, all online and direct marketing activities in the UK, US, Germany, Colombia, and BRAZIL including manage and analyse UK offline marketing campaigns, display CRM and direct message and actions. Develop and execute marketing budget, on and offline media planning, media buying, creative artwork, and content.Duties and competencies include: • Responsible for over 20 international websites, optimisation, conversion and execution of new methodologies to achieve maximum ROI.• Develop, manage, track and present to the board marketing budget campaigns of over £1M p.m.• Work on flow conversion optimisation, content creation and direct marketing activities globally. • Track and analyse UK offline marketing campaigns, display CRM and retail operations. • Responsible for all Europe and South American media buying and reporting including TV long and short form, print, inserts, radio, POS & online.• Manage and optimise large-scale marketing campaigns, create and develop DR campaigns, work on the creation of call centre training creative documents and retail packaging and display.• Test websites with AB tests and site flow conversion optimisation to improve ROI.• Conduct weekly reporting calls to review all DR marketing campaigns internationally with CEO and department heads. • Develop and analyse online display and email marketing campaigns.• Create and develop a DR campaign in Brazil including marketing strategy and brand positioning.• Manage results for re-marketing and retargeting campaigns & build e-commerce platforms.

Responsible for developing a marketing strategy to increase market presence, generate leads and opportunities and be consistent with the overall company strategy and goals. Develop and execute marketing campaigns, initiatives and communications, utilising the full marketing mix, with particular attention to online and social media platforms. Work in partnership with the Head of Sales to identify, understand and meet customer needs, to ensure marketing activities maximise potential opportunities and contribute to business growth. Reporting directly to CEO and board. Duties and competencies include:• Generate new business leads through various marketing channels, in particular online.• Research, formulate and implement an annual marketing plan in conjunction with the sales department.• Oversee online and offline marketing activities to achieve frequent, timely and efficient promotion and measure campaign effectiveness.• Particular focus on daily management and development of websites, social media platforms and other new media opportunities, ensuring frequent, timely and positive coverage across all available media (including SEO and PPC).• Ensure the brand identity is delivered through PR, visual imagery, content writing, product and packaging, events and partnerships. • Budget management and allocation for media buying. • Regular reporting and analysis of marketing spend by channel, to increase return on marketing investment.• Responsible for the production of all company promotional materials.• Increase and Cleanse customer database, supporting sales to improve CRM database.• Increase number of email shot data contacts, while also increasing the open and click-through rates of emails and online newsletters.• Deliver two new websites and keep existing websites entirely up to date.• Ensure daily activity on social media platforms.

Responsible for brand ideas and brand development implementing new business strategies and advertising campaigns, looking after the company´s image and all advertising portals, generating monthly newsletters and reports. Executing website maintenance, arranging company events and client entertainment, responsible for department budget and branded products, in charge of customer relations and client satisfaction, online marketing, email marketing, social media channels, website management and app development.

• Support the development and implementation of the sector marketing strategy.• Work with agencies and internal teams to deliver marketing activities by customer segment.• Develop daily content for all advertising portals and property description.• Check and implement new feeds to iPhone app including pictures & company description.• Generate a weekly report for the director´s meeting and implementing new solutions to have a higher demand for sectors needed.• Create a concept for new promotions and advertising campaigns.• Provide content for the monthly newsletter.• Manage monthly voucher offers.• Create a concept for flyers and branded products.• Extensive liaison with account managers, sales team and lettings team making sure everyone is implementing our market strategies the best way they can.• Give full support to the general office manager and representing the company when required.• Organise events and entertainment days.• Responsible for charity events and support.• Responsible for the marketing budget and other staff members.• Re-creating design and content for the company’s website including daily liaison with website developers.• Make sure the team is giving the best customer service possible.• Present monthly competitor´s research and new products.• Implementing social media channels to the business such as Twitter, Facebook and LinkedIn.

Responsible for providing an efficient administrative and secretarial support to directors, developing and maintaining office systems, multi tasking and meeting deadlines for reports and tasks needed, looking after director’s portfolio of properties, organising all accounts for the properties, responsible on advising rents and sales prices, selling and renting properties, managing every aspect of the properties including contracts and leases. Duties and competencies include:• Diary management• Organise domestic and international travel• Carry out research duties• Arrange meetings and conferences• Sales viewing and Lettings viewings• Deal with offer confirmation and all property sales procedures• Negotiating with clients on behalf of director• Create and amend documents and presentations for board meetings• Administer and maintain records for expenses• Carry out general secretarial and administrative duties• Provide confidential secretarial service for the group board meetings• Take and distribute the minutes of the meetings and action summary• Update and maintaining client database• Liaise with property´s tenants making sure the director´s asset is looked after• Implement strategies to make sure the asset is performing well• Check invoices and make payments required• Arrange for contracts to be up to date and sign contracts on behalf of the director• Send daily reports to director and extensive director liaison