I was responsible for coordinating three major divisions of the company in Brazil: Digital Marketing, E-commerce, and Customer Success. My primary role involved ensuring seamless daily operations, managing projects, and enhancing digital sales by developing and executing the approved digital marketing plan by Weleda's C-level.Key achievementsWebshop Operational Efficiency:Orchestrated a plan leading to 252% growth in Brazilian e-commerce, reducing delivery time from 4 to 1 day and enhancing customer satisfaction.Cost Efficiency:Teamed up for a 35% cost cut, redirecting savings to enhance webshop traffic.Webshop Performance: Boosted efficiency, securing 2nd place in global brand sales.Digital Growth: increased Instagram followers from 42k to 153k boosting engagement by 264% and organic brand mentions by 70%.Innovation in Pharma Advertising:Transitioned to digital marketing during lockdown, securing the second-highest sales nationwide for Ansidoron by leveraging Instagram and Google campaigns.Leadership & Project Success:Led a transformative project, refining strategies, shifting C-level thinking, reducing complaints by 30%, and enhancing customer service.In my role, I can highlight:- Managed five paid media accounts with a monthly spend averaging around $30,000.- Kept a close eye on important business performance indicators.- Constantly looked for digital opportunities and fine-tuned campaigns for better results.- Prepared detailed monthly reports for the management board.- Supported five diverse business units and Account Managers to align their strategies with our digital approach.- Developed content strategies for platforms like Facebook, Instagram, TikTok, and YouTube.- Used various methods like A/B testing and user research to improve website performance.- Collaborated with different teams to ensure a smooth shopping experience across digital channels.- Managed multiple teams using agile methods for concurrent project.

My journey at Weleda kicked off by spearheading the establishment of a digital hub within the Brazilian Office. The primary aim was to create a compelling business case, seeking out profitable opportunities for the company in the digital landscape. This involved an extensive analysis, mapping out every digital sales touchpoint over the previous year, encompassing marketing media.The objective was to pinpoint areas for growth and optimize our spending on media. As a result, within less than a year, we achieved a remarkable 126% increase in digital sales.

In charge of optimizing operations for two separate stores on Mercado Livre, each generating revenues surpassing 1 million/month. My key responsibilities included:- Curating and developing the optimal product portfolio for e-commerce and contributing to the development of new bundles.- Iteratively enhancing processes and consistently seeking opportunities to improve efficiency.- Ensuring sellers were aligned with and evolved alongside marketplace campaigns.- Cultivating a distinctive customer-first approach among the sellers.

I was entrusted with constructing the operational framework for Stylo Outlet, a specialized watch webshop. My primary functions included:- Crafting strategies to enhance sales through digital channels.- Oversight of budgets and internal resource management.- Direct collaboration with various marketplace channels.- Development and execution of growth strategies spanning multiple marketplaces.- Leadership of a team comprising 4 analysts.- Establishing direct partnerships with media agencies and online platforms such as Google and Facebook.- Continuous monitoring of shipping methods to optimize costs and drive profits.- Actively seeking out digital opportunities for advancement.- Preparation and presentation of comprehensive monthly reports for the management board.

I led the development and execution of marketing and sales strategies for two multi-brand stores situated within São Paulo's shopping malls. Key areas of focus included:- Formulating marketing and commercial strategies in alignment with the malls' marketing initiatives.- Ensuring consistent adherence to established sales plans.- Proactively identifying opportunities for cost reduction while efficiently managing internal resources.- Generating and presenting comprehensive sales reports.- Supervising a team of 6 professionals.- Devising and implementing targeted sales campaigns.- Regularly analyzing market trends and competitor activities.- Establishing direct collaboration with Facebook to design online campaigns aimed at driving foot traffic to the stores.