Collaborate with the Snap Philanthropy team to develop and execute a comprehensive outreach and marketing strategy for the Snap Academies Scholar recruitment and selection lifecycle. Build out summer programming including the DEI focused Kaleidoscope series working with various ERGs, Project Management Workshop and Mentorship Program.Orchestrate large-scale stakeholder events involving 375+ partners, skillfully managing logistics, budget, contract negotiations, and vendor arrangements, all to boost brand visibility and engagement.

Serve as an instructor for the Snap Storytelling Academy aimed to empower meaningful career opportunities for community college students, BIPOC communities and other groups who have been historically disconnected in the tech space. Design and teach the DEI focused marketing program equipping diverse talent with strategic marketing, branding, and campaign management skills to execute impactful go-to-market strategies.

Specialized in go-to-market strategies and robust campaigns for lifestyle brands, from startups to mass-market leaders. Notable achievements include launching high-impact, socially conscious collaborations, celebrity brands and legacy sports properties forging strategic partnerships with philanthropic organizations and driving successful influencer marketing campaigns that championed diverse voices and perspectives.

Developed initiatives and partnerships that increased client brand awareness and ensured elevated and appropriate brand positioning, and drove traffic, sales, and viewership through traditional pitching efforts, events and influencer marketing campaigns that prioritized diversity and inclusion. Managed end-to-end logistics for special events, securing top-tier media, talent, and influencers to amplify brand visibility and foster a sense of community engagement and positive social influence.

Built and nurtured a robust network of influential connections within the realms of media, influencers, stylists, and publicists to amplify visibility and generate heightened interest for fashion, beauty, and lifestyle clients.