Giovanna Carelli Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

• Responsible for the development of ANZ Product Strategy, management of the Product Lifecycle and Forecasting of all Marketing and innovation projects as well as implementing marketing strategies to promote Jurlique.
• Collaborate with sales teams and ANZ and GBM Marketing teams to analyze market trends and manage promotional campaigns to increase brand awareness and drive sales with Trade Retail Partners.

• Boticario Group is Brazil's second biggest cosmetics company (USD 6 billion in revenue in 2023). Managed the revamp of Boticario Group main sales channel, by transforming it from monobrand channel to multibrand.
• Lead cross-functional teams to guarantee effective launch of new channel (e.g. marketing campaign, store opening, store workforce training, store events, new sales system set up...
• Gathered and translated business needs into clear process improvements (e.g. new customer experience, store layout, loyalty program, marketing calendar, VM, planograms, app, sales system review).
• Utilized test and learn approach, starting sales channel revamp in one store and moving to ~50 stores/month.
• Mentored and coached a team of 3 reports, fostering their project management skills and empowering them to lead complex projects independently.Main achievements:
• Managed the expansion of 500 multi-brand stores, increasing $60 million in sales by defining the strategy and coordinating diligently 20+ cross-functional teams.

• Led market and customer behaviour analysis to identify growth opportunities for new brands, resulting in a $14 million revenue increase within the first year.
• Identified brand substitution opportunities through data analysis, freeing up $1M for product innovation.
• Developed dashboards and governance meetings to facilitate sales KPIs monitoring, empowering +20 professionals to identify sales opportunities to achieve a combined revenue ($10 million).
• Coordinated a data-driven SKU rationalization initiative in collaboration with the marketing team, reducing 500 SKU and improving alignment between inventory and marketing goals.
• Created reports, dashboards and ad-hoc analysis for procurement performance enhancing.

Joinville, Santa Catarina, Brazil

• Founded an omnichannel service startup to address the challenge of fit and style uncertainty in fashion e-commerce.
• Through in-depth customer interviews (200+) and personalized try-on experiences (300+), we achieved a 2% increase in sales for partner e-commerce businesses.
• Provided personalized style recommendations through data analysis, leading to a 78% sales conversion rate.

Joinville, SC, Brazil

• Implemented and led Supplier Relationship Management (SRM) methodology to track issues of 900+ suppliers. ​​Improved 40% of critical suppliers after the first year of SRM implementation.
• Structured global project management system, governance and KPIs, reducing 30% of procurement project delays.
• Mobilized supplier excellence event for 50+ worldwide suppliers to prepare them for Nidec's future strategy, strengthen the collaboration relationships and celebrate top suppliers of the year.
• ​​Represented procurement area at COVID-19 committee, avoiding production stoppage due to raw materials.
• Created reports, dashboards and ad-hoc analysis for procurement performance enhancing.

Joinville, Santa Catarina, Brazil

Sydney, New South Wales, Australia

• Promoted Opal Card across Sydney shopping malls and train stations.
• Help Sydney citizens to understand the main changed within public transportation.

Study Abroad, Civil Engineering

Science Without Borders program (SWB) Brazilian Government Scholarship to Study Abroad

Postgraduate Degree, Fashion Business

Bachelors, Civil Engineering

GPA 3.35 Won Brazilian federal scholarship (Science Without Borders) to study abroad.