Giovanna Gutierrez, Mba Email & Phone Number

Orlando, Florida Area

Develops and implements corporate communications strategies and processes, while creating an international marketing and advertising program. • Designer, editor and primary content developer for blog, electronic newsletter and quarterly print magazine. • Develops and implements social media marketing strategy to increase awareness and generate leads based on personas and data analysis. • Develops new strategies for effective outreach to investors and industry contacts. • Creates and analyzes Google, Facebook/Instagram, and Print Ad campaigns. • Manages robust email list and campaigns to engage investors and leads. • Analyzes all data to evaluate success and recalibrate ads for improved results. • Designs, copywrites, and manages corporate websites (SEO & speed performance)Key skills: graphic design, copywriting, social media (creation, management, and analytics), website (design, no-code development, maintenance, blog, and analytics), investor relations

Orlando, Florida Area

Orlando, Florida Area

Coordinates the daily operations of the department and provides administrative support for the Assistant Vice President of Development for University Advancement & the Executive Director of Advancement for the College of Business.- Builds key reporting systems for constituent data analysis. Records and manages campaign prospect activity and prospect portfolios for the development team, using Raiser’s Edge.- Oversees and manages the research, cultivation and solicitation of COB donors – a portfolio of over 250 constituents.- Conceptualizes stewardship opportunities; improved stewardship materials and reports. Initiated and manages a Stewardship Project focused on effectively cataloguing all gift agreements and endowments.- Manages the budget development and reconciliation for a $1 million departmental budget. Forecasts future cash flows for the department.- Communicates with the University’s various internal and external constituencies, including university faculty, administrators and staff, and with donors, parents, corporate partners and alumni.- Plans and executes over 50 annual events, including: conferences, seminars, campus visits, and planning sessions for the department.- Processes foundation deposits and oversees grant reporting, while enforcing compliance with University and State of Florida statutes, guidelines, and policies and procedures associated with budget and procurement.- Coordinates and processes travel arrangements and expenses.- Trains incoming administrative coordinators for University Advancement.- Directs a total of three (3) part-time employees.

Coordinated the daily operations of the department and provided administrative support to the Associate and Assistant Deans for Development & Alumni Relations and the Director of Alumni Relations to support the School’s $50 million Campaign goal.- Analyzed past School of Business giving trends and helped plan for future segmentation accordingly.- Solicited a total of $70,000+ from sponsors for the annual signature Real Estate Conference held by the School.- Assisted in the development and implementation of strategic plans to increase the percentage of donors to the Annual Fund through data analysis of consecutive giving, demographics, marketing segmentation, and personalized solicitations.- Designed creative alumni programs and events and represented the Alumni Relations & Development Department designated alumni events.- Created seating charts, developed programs, managed event registration, and utilized Raiser’s Edge events module.- Organized orientation and appreciation events for the School’s Mentor Program, which matches 150 students with over 80 mentors.- Coordinated bi-annual Advisory Board meetings and activities for each of the School’s five advisory groups, including communications, event space logistics, preparing support and presentation materials, and drafting minutes post-meeting.- Coordinated all official functions hosted by the Alumni Relations & Development department including impact conferences, scholarship luncheons, and donor recognition and cultivation events, such as Executives-in-Residence and Alumni Leadership Lectures.- Created and updated customized reports on the School’s development and Campaign activities using Business Intelligence (BI), Raiser’s Edge (RE) and Excel. Conducted constituent and prospect research as needed.- Maintained Endowment and permanent donor recognition inventories for the School.- Supervised a team of four (4) part-time employees.

Provided administrative assistance to Associate Dean for External Relations. Supported the office by executing short-term projects locally and internationally.- Coordinated 50+ international meetings with prospects, corporate partners, and alumni, including direct communication in Spanish with Latin American and Puerto Rican boards and prospects resulting in over $1M of Executive Education revenue.- Assisted in the planning and coordination of External Affairs, Alumni, Development, and Executive Education events.- Conducted database normalization in donor contact information using Raiser’s Edge and Microsoft Excel.- Assembled and distributed materials for board meetings, corporate relations trips, and Executive Education and Alumni Relations programming.

Professional Mba, Business Administration, Management And Operations

Study Abroad, Political Science And Government

Bachelor Of Business Administration (B.B.A.), International Marketing & Finance

Activities and Societies: Golden Key Honor Society, Beta Gamma Sigma

Bachelor'S Degree, Political Science And Government

Study Abroad, Political Science And Government