Since 2016, Cine Casual has worked to uplift the stories that matter to our community, yet still lack exposure. Through screenings, articles, film reviews, festival coverage, and interviews, Cine Casual promotes Latin American films and highlights the incredible talent of the region. Via the Cine Casual Film Series, established in 2020, we also aim to connect Charlotte’s growing Latino populations and the diverse community at large with intentional programming that encourages cross-cultural understanding by educating, entertaining, and challenging the community through film and artistic expressions.My responsibilities at Cine Casual include:CineCasual.com• Oversee brand and strategy• Drive and increase website traffic growth • Coordinate, manage, and update content on website• Interview filmmakers and review films• Manage the brand’s online presence across various social media channels, creating and curating daily content • Review performance and optimize content calendar based on results and engagement metrics • Conduct research on upcoming films, film festivals and US. distribution of Latin American and Spanish productions Cine Casual Film Series• Curate recent, award-winning Latin American films• Negotiate film rights and venue rentals• Develop and execute the outreach strategies, promotional campaigns, grassroots efforts, and community-building initiatives to increase regional awareness and attendance for the film series

• Supports the organization’s mission and strategic growth by designing and executing an annual comprehensive marketing and communications plan that reflects deep understanding of CltBP’s community and values • Builds awareness and engagement with CltBP’s comunidad by using email to broadcast CltBP news and seek feedback on important issues• Increases CltBP’s visibility and position as an education leader by writing and distributing press releases, building relationships with media outlets and journalists, and leveraging endorsements • With the CltBP Leadership Team, develops consistent internal and external messaging aligned with CltBP’s brand, mission, and values• Uses the CltBP dual language website as a communications hub, creating and managing high-value content and designing two-way communication activities that build meaningful relationships with website visitors • Designs high-quality bilingual print and digital materials that promote CltBP student achievement, enrollment opportunities, community events, family resources, fundraising events, and more• Grows engagement on social media to increase followers’ affinity with the organization• Captures and edits high-quality photographs, including candid and staged images, for print, web, email, and social media use• Analyzes and reports on data that enables the Advancement Team and CltBP Leadership to understand which marketing and communications tools are working most effectively • Prepares CltBP team members, select family members, and Board members to interact authentically and constructively with the media

• Coordinate, execute and monitor annual marketing plan for ASC's Culture Blocks program (digital and print ads, sponsored content, text and email marketing, collateral, media relations, etc.)• Work with cultural partners in developing outreach and grassroots promotions to drive awareness of ASC-funded experiences and increase attendance of targeted constituencies• Assist in coordinating community events to include space reservations, catering arrangements, talent booking, material preparation, RSVP management and marketing support• Develop and implement media strategies and recommendations by analyzing and researching local market trends and opportunities, to promote the ASC brand and build awareness of ASC’s role in the community• Craft stories and produce content that is meaningful and relevant to engage ASC’s audience and increase awareness of ASC, the Culture Blocks program and Charlotte-Mecklenburg’s cultural community, driving attendance to cultural offerings• Transitioned flagship in-person events to virtual experiences by producing high-quality, engaging livestreams that achieved intended results

• Reported to Vice President, Marketing & Communications• Coordinated and produced marketing and communication materials for ASC’s various departments, including e-newsletters, videos, blog posts, flyers, information sheets, invitations, advertisements, postcards, etc.• Managed and updated content on ArtsAndScience.org and ASC’s social media channels; administered CharlotteCultureGuide.com• Monitored marketing performance; analyzed and interpreted data and recommended strategies

• Write HOLA News' monthly film column.

TSCtv is the YouTube show of Todo Sobre Camisetas (TSC), a blog that covers news about soccer jerseys, new kit launches, and other soccer-marketing related topics such as new sponsorship agreements, and cleats and football fashion, giving the fan the most complete coverage of everything related to soccer gear. TSC is a well know name in the world of sports marketing, specially in Latin America. As one of the hosts, I give the fans the most complete coverage of everything related to soccer gear.

• Successfully managed multiple clients at once, including the largest soccer specialty retailer in the world, international banking/financial services company, the world leaders in the published collectable sectors, and a national health insurance agency • Kept up to date with the sports industry, including the latest news, game results and trending topics as it related to clients’ needs and campaigns • Supervised grassroots and activations at sporting events• Led development of project briefs and provided strategic recommendations and operationaldirection to accounts in order to aid clients’ connections with a diverse consumer target• Acted as media liaison between clients and national media outlets• Provided regular two-way communication between the client and the agency’s digital andcreative teams• Ensured the successful delivery of strategies, marketing materials, media plans, andproposals• Worked closely with the business development team to facilitate the advancement of newclient acquisition• Developed bilingual social media content and supervised social media community managers• Monitored and reported on KPI’s of social engagement, always identifying trends andmaking recommendations to the clients

• Increased client media coverage through the institution of media relations programs and pitched stories to local print and broadcast media • Wrote and translated press releases and campaign materials • Developed social media strategies and content to increase visibility and engagement, both for the Agency and clients • Scheduled shootings and prepared storyboards and scripts • Prepared and sent monthly newsletters for branding and marketing purposes• Media buying and planning

• Developed advertising campaigns and sales packages• Marketed and promoted Telemundo’s events, and oversaw grassroots events, such as Telemundo’s La Feria de la Familia• Represented WRDM Telemundo at statewide events, summer festivals and business expos• Increased participation at grassroots events through effective marketing campaigns• Successfully exposed and amplified the Telemundo brand and its programming• Cultivated and maintained new and existing accounts• Direct outside sales, generated on-line and non-traditional revenue• Prospecting and cold-calling• Developed ideas and scripts for client’s commercials and led the productions• Assisted the production department with editing, sound, graphics and voiceovers• Acted in several commercials

• Developed media materials, such as fact sheets and press kits• Assisted in the coordination of special events• Developed social media content for several clients• Conducted research for client projects and new business proposals• Provided support to all members of the PR department• Created client media lists• Wrote press materials for a variety of clients• Served as media liaison

•Conceptualized, designed and implemented marketing campaign and accompanying promotional materials•Established and maintained social media accounts•Investigated funding opportunities•Advertised around campus

•Worked closely with Dr. Diana I. Rios •Researched topics such as Latinas and Media, Intercultural Communication and Cultural Competency/Literacy.•Created a blog for film reviews with a Latina’s perspective alongside Dr. Rios and several handouts for Dr. Rios’ presentations in different colleges.

• Prepared mailings for prospective students• Prepared informational packages for counselor tours around the world.• Participated in dinners and presentations for out-of-state counselors• Worked as a student representative, recruiting students in college fairs in Puerto Rico

• Made flyers and press releases • Advertised and promoted events • Worked closely with the director• Represented the center at University-related events• Managed the center’s social networking accounts• Created, designed and edited the center’s newsletter

• Facilitated office operations • Effectively answered and transferred telephone calls• Gave detailed tours of the center.• Participated in several activities, such as Open Houses for prospective students and Recognition Banquet for graduating seniors