Management consulting with a special focus on Innovation.In various market sectors, it provides assistance to companies that want to exploit their technologies and know-how, outside their own sector.

As a partner I developed an intense promotional activity and I brought the company new customers from areas where it was not yet present. In the Food segment with a client that manufactures and distributes products for Bars, which was made the restructuring of the sales network and proposed a new awarding system that aligns the goals of the company with the agents' motivations. In the field of Metals, the customer is a company listed on the Milan stock exchange, which has been studied for a possible extension of the application of innovative materials in industrial sectors, with the assessment of competitive advantages, estimated the market and identified potential partners.

As a consultant I have actively participated to several turnaround projects in which I have acquired great experience in managing sales networks, especially in the field of luxury and instrumental goods; in this position I have also develop an innovating model for the salesmen awarding system . Besides I have contributed to bill up the sales network, took care of the salesmen organization and managed the key accounts for a famous brand in the automotive business.

Publishing company: The project, that I conceived and realized entirely on my own, was aimed at introducing into the Italian publishing market a new series of magazines dedicated to the maintenance and improvement of foreign languages. SPOTLIHGT, a monthly dedicated to English as a foreign language and BUSINESS SPOTLIGHT, a quarterly dedicated to business English. Ten months after launch, the results in comparison to competitors were: the acquisition of 50% of the news-stand market and of the leadership in the school segment, where both magazines had won the preferences of teachers.

I have restructure and relaunch the company redefining entirely the organizational structure, computerizing all the departments and introducing Internet into the company culture since 1998. I have renewed the supplier’s pool, redefined contracts and collaborations, and subcontracted a good deal of internal activities. I have carried out an effective promotional strategy in support of editorial products and defined the commercial policy of the advertisement sales network. Under my direction, the turnover has more than doubled, maintaining a high level of profitability. I have relaunched the main magazine LE SCIENZE, bringing circulation to 75.000 copies from 60.000 copies. I have successfully launched two magazines: MENTE E CERVELLO and LE SCIENZE DOSSIER and new series of books entitled I GRANDI DALLA SCIENZA. I have managed and developed a catalogue of VIDEOs, CD-ROMs, DVDs and BOOKS of popular science, always keeping high profits.

Publishing company belonging to the group De AGOSTINI (50%) and to the group R.C.S. (50%), that produces and publishes in Italy and abroad the following periodical magazines: DOVE, GULLIVER, A TAVOLA, AMADEUS, ARCHEO,YACHT CAPITAL, SPEAK UP. I had been given the responsibility of developing the entire product portfolio of the company and of take part to the realization and launch of new magazines. To achieve this goal I drew up marketing plans, defined strategies of promotion and managed relationships with advertising agencies and companies of market research.

Joint Venture betveen the group HACHETTE (50%) and group R.C.S. (50%), that was producing and selling ELLE and ELLE DECOR magazine on the Italian market.I had been given the responsibility of relaunching the two magazines on the Italian market, with the goal of increasing the contribution margins of the two publications.

Company belonging to the group R.C.S., that produces and sells weekly and monthly magazines in Italy and abroad. I had been given the responsibility of setting up and developing ex novo the marketing department and functions, that had to promote the circulation of all the periodicals produced by the publishing company and of some magazines produced by other companies, with the goal of increasing sale revenues and optimizing the percentage of returns.

Company belonging to the ITT GROUP (USA), committed to study, develop, produce and distribute pumps and pumping systems for the water technology applications in the residential, irrigation, building services and commercial markets worldwide. I had the responsibility of setting up and developing ex novo the marketing department and functions of the company.