Spending the past 6 years as an F&B Consultant, I have helped (1) international companies enter the extremely competitive North American market, (2) founders and owners expand, scale, and attract new customers, and (3) struggling businesses transform and streamline operations (sales, financials, guest experience). This has included the past 3 years with IFI America as General Manager, with a focus on B2B capital equipment sales for restaurant owners. My passion began with 17 years at illy café, where my career culminated in relocating to the US from Europe as Business Development Manager responsible for B2B sales (US and Mexico). I opened dozens of new stores coast to coast and introduced the North American market to the illy retail experience. All of this is to say that I have spent my entire career connecting amazing brands with consumers through 360° transformations of everything from branding to sales strategy, service operations, and product management. CAREER SNAPSHOT⏩ 20+ years of experience in food and beverage operations, capital equipment sales, and store design⏩ Regional manager of 3 illy café locations in Europe, including leadership of store managers, 40 front-line employees, P&L management, and team management⏩ Expertise in front-of-house infrastructure and design⏩ Career includes extensive experience in contract negotiations, branding, and sales strategy⏩ Track record of expanding sales funnels and market share⏩ Total career revenue of > $40M