Currently serving as a Freelance Marketing Consultant, I specialize in driving innovative marketing campaigns tailored to clients in the automotive, mobility, and tourism sectors. My role involves leading key projects, developing retail strategies, enhancing brand-customer interactions, and orchestrating impactful events to boost relations and business growth.In my prior position as Market Segment Manager at Michelin, I managed the Ultra High Performance/High Value business segment for the DACH region where I orchestrated the highly successful "Michelin – Motion for Life" campaign. By establishing strategic collaborations with prestigious brands such as Porsche and BMW M, I facilitated product launches, EV strategy, implemented cutting-edge connected tire programs, revitalized customer engagement, re-engineered promotional tactics, event management and brand experiences.