We decoding the shopper journey combining qualitative and quantitative, visual interaction and artificial intelligence, online and face to face research, OSM Behavioural Framework™ allows us a unique shopper map insight development and barrier identification and quantification.

Vitec Imaging Solutions, (division of )Vitec is a leading global provider of premium branded hardware products and software solutions to the growing content creation market.Within the new organization –from local branches to a unique HQ- responsible for the development of marketing and sales strategy defined for the cluster assigned, in accordance with the objectives of profitability and growth expected. Defines and implements revenue and marketing budget and qualitative targets to… Show more Vitec Imaging Solutions, (division of )Vitec is a leading global provider of premium branded hardware products and software solutions to the growing content creation market.Within the new organization –from local branches to a unique HQ- responsible for the development of marketing and sales strategy defined for the cluster assigned, in accordance with the objectives of profitability and growth expected. Defines and implements revenue and marketing budget and qualitative targets to ensure the expected results at region level and in line with Corporate guidelines. Supporting company Brands, by implementing and assuring execution of tactical action plans and selective distribution.As Commercial Director, coordinates the Italian sales team, and the commercial relationship with the independent distributors in the other countries under his responsibility (Spain, Portugal, Greece, Cyprus, Malta). Show less

Responsible for the development of marketing and sales strategy defined for the country, in accordance with the objectives of profitability and growth expected. Defines and implements revenue and marketing budget and qualitative targets to ensure the expected results at country level and in line with Corporate guidelines. Supporting company Brands, by implementing and assuring execution of tactical action plans and selective distribution.Supports the branch office from a sale through… Show more Responsible for the development of marketing and sales strategy defined for the country, in accordance with the objectives of profitability and growth expected. Defines and implements revenue and marketing budget and qualitative targets to ensure the expected results at country level and in line with Corporate guidelines. Supporting company Brands, by implementing and assuring execution of tactical action plans and selective distribution.Supports the branch office from a sale through dealers 100% to a multi-channel sales, including CE, Amazon Italy and Spain, WEB and eTailers, B2B, B2C without altering the consolidated model. Show less

Reporting to the Chief Commercial Officer, is responsible for definition and development of strategic alliances with other leading companies, aimed at boosting presence and visibility of the Divisional Brands in new markets. In his capacity, defines and manages all the new Sales & Marketing and global co-marketing activities, in order to acquire competitive advantages and incremental revenues, by entering in unconventional channels.

AIF , Italian Association Photo and Digital Imaging ( also known as AIFOTO ) from 1979 through its membership represents the whole photo and imaging chain that includes manifacturers, importers, wholesaler, photo labs, point of sales. The Association has the object and purpose is to conduct a series of cultural and promotional activities for the development of photography and imaging in Italy through the organization of conferences , trade exhibitions , market research , publishing… Show more AIF , Italian Association Photo and Digital Imaging ( also known as AIFOTO ) from 1979 through its membership represents the whole photo and imaging chain that includes manifacturers, importers, wholesaler, photo labs, point of sales. The Association has the object and purpose is to conduct a series of cultural and promotional activities for the development of photography and imaging in Italy through the organization of conferences , trade exhibitions , market research , publishing activities and communication .The flagship of the Association is the trade fair PhotoShow which annually offers the public all the news in the field of shooting , handling, developing and printing the imageThe focus of the AIF is not focused exclusively on technological and commercial , but also embraces the cultural and social promotes Photofestival , is one of the promoters of the Network for the promotion of photography. Show less

Reporting to the Worldwide Managing Director, in charge of sales activities for Italian market in consumer electronics and web channels. Management of the business plans and relationship with the main customers, new clients and new markets scouting and development, set-up and implementation of new customers and channels, definition of commercial activities and launch in the market of the new range Manfrotto Power Brand. In charge of sales and margin budget definition, negotiation of agreements… Show more Reporting to the Worldwide Managing Director, in charge of sales activities for Italian market in consumer electronics and web channels. Management of the business plans and relationship with the main customers, new clients and new markets scouting and development, set-up and implementation of new customers and channels, definition of commercial activities and launch in the market of the new range Manfrotto Power Brand. In charge of sales and margin budget definition, negotiation of agreements and key account management. Show less

New lines of disposable households, strategic consulting, business plan and training, definitions of new tools in terms of negotiation with the company suppliers.

Definition of the sales strategy suitable for the italian market (range, price positionning, channel distribution)Creation,coordination and monitoring of the salesforce ( agents)

Departments: Houseware, Home furniture, Toys and seasonal events, Electrical appliances (white and audio video), Heating. Purchase activities for channels Iperstore and GS supermarkets, up to Continente and Carrefour Hypermarkets. Operational management of price lists, collections of product, pricing, orders and logistics planning. Definition of the assortments at national level and all channels for assigned product categories, management of supply agreements, group coordinator in 2002. Has… Show more Departments: Houseware, Home furniture, Toys and seasonal events, Electrical appliances (white and audio video), Heating. Purchase activities for channels Iperstore and GS supermarkets, up to Continente and Carrefour Hypermarkets. Operational management of price lists, collections of product, pricing, orders and logistics planning. Definition of the assortments at national level and all channels for assigned product categories, management of supply agreements, group coordinator in 2002. Has participated in collection and management of international contracts at G4 level. In-depth experience of the consumer electronics market housewares and seasonal products, in multi-channel retail management. Show less

Purchase activities for channels Iperstore and GS supermarkets, up to Continente and Carrefour Hypermarkets. Operational management of price lists, collections of product, pricing, orders and logistics planning. Definition of the assortments at national level and all channels for assigned product categories, management of supply agreements, group coordinator in 2002. Has participated in collection and management of international contracts at G4 level. In-depth experience of the consumer… Show more Purchase activities for channels Iperstore and GS supermarkets, up to Continente and Carrefour Hypermarkets. Operational management of price lists, collections of product, pricing, orders and logistics planning. Definition of the assortments at national level and all channels for assigned product categories, management of supply agreements, group coordinator in 2002. Has participated in collection and management of international contracts at G4 level. In-depth experience of the consumer electronics market housewares and seasonal products, in multi-channel retail management. Show less

Main responsibilities:- Central coordination of the execution of promotional plans at store level. - Responsible for the implementation on national scale of the "Spot sales non food Plan" in supermarkets, which main objective was the introduction of non food categories in supermarkets in order to generate additional sales without affecting permanent assortment.

I was responsible of the definition of the sales potential of new openings planned by top management and monitoring of competition impact on existing pos network.

I have been responsible for the management of the store GS in Vizzolo Predabissi, located in Milano area, through the coordination of 60 employees working in 6 food and non food departments.