Directed content activity, brand communications, and media relations for Italian market. Formulate, establish, and control monthly editorial plans with focus on raising brand awareness, and audience engagement. Oversaw multichannel communication activities on Italian media and ensured adherence to implemented budget, and communication strategies. Monitored, reviewed, and guided team performance towards achievement of key outcomes. Supported media partnerships with operators. Built strong industry and media relationships

Orchestrated strategic operations of communication and marketing teams. Created annual and monthly marketing campaigns and tracked activity on all platforms. Conducted extensive market analysis and industry research. Developed B2B communication plans aligned to targeted company objectives. Supported sales team in execution of key projects. Built public relationships with international regulatory institutions. Headed communication budgets and secured regulatory compliance. Tailored company communications towards industry stakeholders.

Creation and positioning of the brand planetwin365, market leader of the gaming in Italy, on national and international markets (Belgium, Austria, Serbia, Spain), coordination of the team and of the related budget, management of the press office and of general and specific integrated communication plans, advertising campaigns, public relations activities and institutional relations towards government decision makers, public entities, associations. I’ve also created and managed international sponsorships, increasing brand awareness and supporting the necessary lead generation for the sales network, as well as specific international cross-campaigns marketing.

Management and organization of the internal and external communication team, and of all relationships with international stakeholders and shareholders. Creation and management of corporate websites, intranet and of a specific internal multilevel communication plan for employees and sales network. Organization of international fair events, introduction of fidelity marketing and cross-marketing techniques.

Editor for the first italian press agency dedicated to national and international gambling news. I was in charge for the economics managing specific sections.