As Innovation and Business Consultant at Etna Srl, I provide strategic and operational support to SMEs in the Agrifood sector, helping them leverage innovation and business development to grow their market share and customer satisfaction. With over 15 years of experience in this field, I have developed a deep understanding of the challenges and opportunities that Agrifood businesses face in a competitive and dynamic environment.My core competencies include new solutions development, business assessment, dissemination and exploitation of project results, partner management, and alliance management. I have successfully led and contributed to multiple projects that involved identifying and qualifying customer and market needs, turning research results into products and services, and creating and executing marketing and sales plans. I also have experience in project review and business impact analysis. For six years I have been teaching marketing and management of electronics and ICT at Roma Tre University Engineering Department. My mission is to help SMEs in the Agrifood sector achieve their goals and vision through new technologies deployment and correct business plan.