Giovanni Prinetti Email & Phone Number

Milan Area, Italy

Solution Marketing Manager aimed to develop and promote networking solutions through traditional and social marketing channelsThe covered solutions includes:--IOT--Big Data--Smart City--Cloud SaaS--Industrial Ethernet--Enterprise Networking--Secure Networking--SDN Solutions--Wireless Solutions--Triple Play--Digital Video Surveillance--Data Center--High Speed Mobility--Secure Branch OfficesThe vertical markets includes:--Enterprise--Education--Network Service Providers--Energy and Utilities--Government--HospitalityThe solution Marketing Manager is placed in between the Sales, the product management and the marcom department. Interacting with the Sales on one side collects requirements coming from the customers and on the other side provide the collaterals needed to support the solution.Interacting with the product management provide the indication to modify or develop products to complete the different solutions.The results of the different interaction result in directive to marcom department for an effective implementation of the strategyDuties includes* Monitoring the network evolution and new market opportunity* Create Marketing Campaign (B2B)* Social Presence (blog, linkedin, twitter, etc..)* Analyzing product performance and sales success* Product Positioning in solutions and verticals* Educate sales and customers through webinars* Develop collaterals: article, white papers, and product presentations

Milan Area, Italy

Product Marketing Manager for triple play indoor and outdoor gateways equipments with a portfolio of 10 product family and more than 80 modelsProduct Marketing Manager involved through all stage of a product family’s lifecycle, responsible for the development and implementation of the strategic plan for a specific product family, maintains close relationship with the market, identify and develop effective marketing strategies and tactics.Product Marketing Manager closly interact with development, product architects, and key customers thanks to the strong technical background. Product Marketing Manager with a strong communication skill provides product line support, sales readiness and channel support interacting with Marketing Communications and Sales Management.Duties includes * Monitoring the network evolution and new market opportunity * Initiating market research and document market problems * Analyzing product performance and sales success * Product pricing and buy/build/partner decisions * Positioning the product markets and buyers * Maintaining the product family roadmap and product launch plans * Competitive analysis and technology assessment * Writing white papers and product presentations * Identify new opportunity and customer requirements interfacing with sales, pre-sales and support * Create and manage Marketing Requirement Document (MRD) * Create and manage Product requirement Document (PRD) * Supporting trade shows and other company-sponsored events * Limited onsite channel support and phone assistance

Milan Area, Italy

From January 2006 to April 2007 covers the role of L3 support manager for the home gateway product line developed inside the Milan lab.Inside this role covers the following activity L3 support area management for the Milan Lab Pre-Sales, Post-Sales an L2 support for the market area outside the US Product Marketing Manager support for new requirements incoming from customer or new standards

Milan Area, Italy

Since September 2001 is working in STMicroelectronics telecom division with the role of senior application engineer. Within this role he addressed the Voice over IP and Wireless LAN technology application focusing on voice and video transmission in different projects. WLAN ADSL gateway. Within this activity, aimed to develop an ADSL gateway with WLAN interface he followed the VoIP and video streaming distribution in a domestic environment using the WLAN technology. WLAN-VoIP Phone. Within this activity, aimed to develop a Voice over IP capable phone using WLAN as the domestic transport infrastructure he followed the network architecture and is the reference for the network protocol.

Milan Area, Italy

From November 1999 to September 2001 he worked in the Siemens ICN “Exploration Development” laboratory focusing on new system and network architectures (IP and ATM).Inside this project he is responsible for the technical management, partner coordination and test methodologies.

Milan Area, Italy

From June 1993 to November 1999 he was employed in Italtel Central Research Laboratory