Giovanni M. Rider Email & Phone Number

Aurora, Co, Us

Aurora, Co, Us

Support projects related to new ventures and strategic initiatives for Physician Services at University of Colorado Medicine. Plan, organize and support activities aimed at strengthening the physician services and medical staff relationships within CU Medicine, the School of Medicine (CU SOM) and affiliate Hospitals. Coordinate projects, manage resources/schedules, and create presentations/documents linked to the support of CU Medicine’s physician services program initiatives. Primary responsibilities:•Maintain CUmedicine.us, social media campaigns (Facebook, Twitter, LinkedIn, etc.).•Partner with CU Medicine /CU SOM departments and external vendor(s) to develop marketing materials which includes: facilitating needs assessments to understand marketing goals, making recommendations regarding the creative process, and ensuring the final deliverables meet/exceed the customer’s needs.•Support community outreach efforts by working with management team to establish and grow the presence of CU Medicine, CU SOM Clinics and affiliate entities as the healthcare providers of choice through the utilization of marketing strategies that align with established strategic initiatives and business plans.•Participate in event management activities focused on establishing and growing the presence/recognition of CU providers in the metro area.•Assist with project and program definitions, plans, and scope of work on various projects maintaining quality standards of performance, functionality, and cost.•Prepare reports and presentations centered on analytics and future planning.•Create clinic marketing/branded materials for pre and post go-live upon request.•Generate bi-monthly Market Intelligence Report and distribute to executive and senior leadership within UCHealth, CU Medicine and the CU SOM.•Coordinate the work of vendors, contractors, and consultants working on project tasks, ensuring completed tasks meet cost, quality, and schedule objectives.

Aurora, Co, Us

High Tech Tech is the developer of the Rider Buckle, the first self-locking stirrup adjustment buckle for western style saddles. •Developing the marketing strategy and plan•Develop creative•Instilling a marketing based process•Researching and reporting on external opportunities•Social Media (Facebook, Instagram & Twitter)•Manage online directories (Google+, Yelp, & MapQuest) •Understanding current and potential customers•CRM•Management of the marketing mix•Managing vendors •Measuring success•Writing copy•Approving images•Making customer focused decisions

•Schedule, organize, and arrange physician marketing meetings designed to educate physicians and their staff of specialty care services provided by various medical practices throughout Castle Rock Adventist Hospital.•Design site specific marketing materials to include staff lists, product and services.•Work in conjunction with the Business Development team to arrange presentations with companies.•Coordinate special events including health fairs, tours, and classes that promote products and services.•Establish and maintain relationships with physician offices key staff including referral coordinator and office managers.•Collect data including referral trends, marketing efforts and cost benefit plan.•Develop and maintain relationships with other referral sources including insurance companies, corporations, and the general public.•Work closely with clinic managers to coordinate marketing efforts.

Greenwood Village, Colorado, Us

•Develop marketing campaigns to both new and existing referral sources•Coordinate with Physicians, Office Managers, Physician Assistants, etc. to present services and the qualifications of our practice to other healthcare professionals•Identify events/opportunities in the community to promote the practice•Develop "hard copy" marketing material and collateral •Utilize various electronic media sources/methods to promote the practice•Coordinate professional Healthcare network •Establish Healthcare referral opportunities•Customer Relationship Management•Manage online directories (Google+, Yelp, Yahoo & MapQuest) •Develop creative - Adobe (Photoshop, Illustrator, & InDesign) •Masterminding innovative promotional campaigns•Manage Website •Instilling marketing process•Researching and reporting on external opportunities•Social Media (Facebook, LinkedIn, Twitter, & Google+)•Understanding Target Audience •Writing copy

•Developed marketing strategy•Coordinated community events and promotions•Established community marketing opportunities•Developed and contacted public leads•Customer Relationship Management•Managed online directories (Google+, Yelp, Yahoo & MapQuest) •Developed creative•Masterminded innovative promotional campaigns•Managed Website •Instilling marketing process•Researched and reported on external opportunities•Social Media (Facebook, LinkedIn, Twitter, & Google+)•Understood Target Audience •Coordinated promotions team •Measured success•Wrote copyAdditional responsibilities include:• Running Grass Roots and Guerrilla Marketing• Following up with new prospects• Expanding social marketing

Greenwood Village, Co, Us

Support key marketing objectives and goals. In addition to general administrative support of the marketing department, responsible for assisting with event coordination, special event planning, digital marketing campaigns, public relations support, and assistance with social media campaigns. Primary Responsibilities:•Assisted with social media outreach•Executed email campaigns in Oracle's Eloqua platform•Provided general administrative support to marketing team•Supported key marketing objectives•Multi-channel invoicing•Coordinated flow of information related to strategy•Assisted with promotion of services through public relations strategy•Compliance filing•Set up campaigns in SalesForce•Ensured that Marketing communication is supportive of and consistent with ClearChoice marketing strategies

Pueblo, Co, Us

Maintain a safe, fun and competitive environment for collegian students to participate in recreation league sporting events•Supervised intramural sport’s leagues and officials•Created sport’s league schedules and rosters•Generated official’s work schedules• Social Media Admin for CSU-Pueblo Intramural Sports Facebook pageOther Recreation Center Positions:• Lifeguard Supervisor • Youth Multi-Sports Camp Supervisor, Summer 2011, 2012 & 2013

Pueblo, Co, Us

Advertisement Sales for the CSU-Pueblo Today Magazine•Magazine advertisement sales•Radio advertisement sales•Online advertisement sales

Pueblo, Co, Us

DII NCAA Football Player, #32, Offense | Fullback

Centennial, Colorado, Us

•Internal and External Communications•Wrote Electronic Newsletters•Communicated press releases •Composed feature stories and profiles•Expanded Social Media presence- (Facebook, Twitter, and Instagram) •Product Line Marketing•Special Event Planning and Execution •Graphic Design- content, brochures and collateral material• Public Relations• Photography

•Conducted data entry •Compliance filing •Administrative support

Art Minor, Ceramic And Visual Arts

Bachelor Of Arts (B.A.) 2014, Integrated Communication & Electronic Media