Amplifying brands via strategic and organic, relationships with digital talent that create long-lasting success since 2012. Digital strategy & consulting to high-profile clients, corporate brands and startups. Responsible for cultivating and maintaining relationships between my clients & brands while also developing strategies to increase their revenue and maximize ROI for both parties. New media and content production; from ideation, copywriting to exceptional execution at GSPV we ensure our clients maximize their potential.

As Chief Brand Officer I am responsible for Youkre8's image, experience & promise. In charge of overseeing all marketing, advertising, design, public relations, and customer service. Main role is to ensure that the YouKre8 Brand implementation is successful while maintaining strong brand management, orientation and overall strategy. We work with brands and/or talent to grow their multi-platform brand. From Facebook, Instagram, Twitter, Tumblr, Twitch, to YouTube, we have the knowledge and experience to successfully grow your brand on each platform to maximize the best results and take your brand to the next level of content creation & brand establishment. Accomplishments & Highlights- 3,000+ Influencer Sponsorship Deals- 1,000+ AdWords Campaigns- 500+ Facebook Advertising Campaigns- 200+ Instagram Advertising Campaigns- 2017 Instagram Clients, acquired 3,000,000+ New FansCURRENT & PAST EXPERIENCE INCLUDES:- Forming Proper Business Partnerships- Serve as board Advisor on multiple TECH companies - Working with the Team of Directors across 3 Internal Verticals- Execution of Day-to-Day Business Operations- Formulating a long-term plan for the YouKre8 Networks Brand- Nurturing & Developing B2B Brand Relations- Managing & Developing Paid-Search & Advertising Campaigns- Managing & Developing Brand Monetization Platforms- Managing & Developing Community Growth Service Model- Managing & Developing Team of Ad Engineers & Social Media Experts- Managing & Developing Channel Partner Tools List- Managing & Developing eCommerce B2B Store- Consulting Channel Partners on Brand Strategy- Consulting & Developing Company Structure & Direction

During my time with Paula Abdul, I was responsible for getting Paula Abdul over 3M in growth across all social platforms within 3 months and achieving 2B in impressions and developing major contacts & brand opportunities. Secured performance at World Renowned White Party in Palm Springs, CA in 2022 & secured sponsorship in addition to performance. Oversaw all management of brand deals, from negotiating deals, to development of ideation & production, management of content and overseeing fan base communication which resulted in achieving over 20 unique pieces of content to go viral with some over 40M+ within first week of going live. Oversaw & Managed all brand partnerships, Digital Programming, Audience Development & Monetization, branding & New Media. Management of SEO, content production, collaborations with top tier talent with a total of 50 secured collaborations with top tier talent within the GenZ demographic. Brands I managed content for include, NetFlix, Disney, ABC Networks, Fox Networks, Universal, Cesar’s Palace, Zoom, Planters Nuts, AlgaeCal, UpLive, Fendi, Dior, Skims, TikTok Live Performance, Hulu, HBO Max, Peacock, NBC, Paramount+, & The Talk.Grew all of Paula Abdul’s online presence by:• 4.8M Followers• 2B Engagement • 1.8B Impressions • Published over 4,380 Pieces of content • Drove Average engagement from 0.2% to 7.3% • Brought in top creators to create memorable collaborations that oftentimes end in viral content • Managed SEO, Spark Ads, and Online Promos for PA• Secured Live Performance as Headliner for 2022’s White Party where Paula Abdul received rave reviews • Liaised many VIP relationships via DM’s & comments • Responsable for overall growth within digital presence • Worked directly with TV producers & SocialMedia team to ensure content aligned with all deliverables • From Ideation, Production, Editing, Copy, Post, & Management of content, I was solely responsible for all of Paula Abdul’s success from 6/2001 - 3/2024

P U T C H I P U U

Creating strategic alliances between influencers & brands that impact the consumer world. Secured top level sponsorship for Jake Paul’s PopUp in Los Angeles & NYC 2017/2018. Disrupt Digital is an influencer marketing & events agency focused on creating organic, buzz worthy experiences by connecting influencers to brands. We speak the language of influencers, but also understand how to work with brands so we launched an agency to help connect brands and influencers in the most organic (and seamless) way possible. Since 2011 I have been working amongst the most talented influencers and continue to strive to work with the most talented in the industry to ensure brands are connecting with talent that secures & maximizes strong ROI.

Responsible for account management, marketing strategy, campaign planning, and business development. Also responsible for analyzing on-going performance of the search plan and adjusting activities based on results. Strong leadership, strategic and analytic skills, project management, presentation skills and client management. • Create the overall framework, including vision, objectives and goals and rules of engagement • Work with team to establish and track performance against key account objectives and goals • Serve as primary point of contact for RISE9 and the client as well as its various agency partners • Lead monthly and quarterly reporting meetings with clients • Lead strategic search marketing planning for upcoming fiscal year • Identify and acts on all additional revenue opportunities in order to contribute towards RISE9 revenue and profit objectives and brand building opportunities • Continuously receives feedback from brands on RISE9 performance in successfully achieving search goals and value delivered through search • Ensures strong ratings of customer satisfaction

VP of Publicity

Developed and maintained all marketing & public relations plans to help Project Artisan grow its presence across various advertising channels. Created and managed all pitching angles to secure top tier press. Played key role in the development and planning of overall PR strategies including media coverage and visibility in TV, internet, radio, and print. Helped identify both existing and emerging media trends. Responsible for the writing of press pieces and other articles to be issued across public channels. Established and maintained partnerships with targeted media markets.

Lead strategy and managing all media, partnerships, and local creative decisions for the Universal brand and original content. Managed a marketing spend greater than $500M annually with a focus on digital and mobile advertising specifically. Developed first Consumer Products team including hard lines, soft lines, interactive games, and publishing. Managed team of 40 consisting of marketing & public relations and social media team members.

Established and managed all sales relationships with national and international boutiques. Maintained a workflow of sales and marketing between the brand and showroom sales team. Coordinated and oversaw daily, monthly and yearly sales and PR schedule. Created and maintained business financial expense reports. Developed press kits; maintained media relations. Developed/evaluated event and marketing proposals and press releases. Created and pitched successful written material and secured sponsorship monies for fashion shows. Handled charity fundraising, corporate image positioning and community outreach activities. Act as liaison between designer/brand and clients, celebrities, musician talent, city and state organizations, media, and vendors; negotiable contracts; coordinated interdepartmental logistics.

Created monthly sales and press reports, act as main liaison for all boutique owners/buyers, editors and stylists, sending promotional goods to clients, updating and maintaining all press clippings and generating client press kits. Assisted in merchandising and managed all sales of showroom, drafted and executed media alerts, client emails, event proposals and press releases. Revitalized celebrity outreach, and improved celebrity dressing, product placement and editorial placement for the collection. Pitched successful stories and developed relevant angles. Produced fashion shows for both the Spring/Summer 06 collection and Fall/Winter 06 collection. Fostered and maintained all relationships with local LA, national and international fashion press including broadcast, magazine and newspaper outlets. Coordinated and oversaw publicity logistics for all editorial photo shoots which resulted in an increase in sales of 60%-100%

Covered celebrity news and events for UsWeekly magazine

Assisted the publicity department prior, during and post the 75th annual OSCAR awards.