Experienced lead marketing professional with a strategic mindset and a proven track record of driving successful marketing initiatives. Skilled in market research, vendor management, contract negotiation, and budget optimization. Adept at collaborating with cross-functional teams to align marketing efforts with organizational goals. Expertise in developing and executing innovative marketing campaigns that enhance brand visibility and drive customer engagement. Committed to delivering measurable results and continuously improving marketing strategies.

•Working closely with management and core channel team, for planning and strategizing the requirements•Obtaining rational cost optimization on all CAPEX requirements of Network 18 Group •Developing ARC’s for regular marketing requirements on pan India level, Like Digital advertising, Trade portals, Creative agencies and content writers. •Co-ordinating with Finance and Legal for agreements and closure and building MIS.•Optimizing cost in production and Artist requirements for Regional News Media•Dealing with Influencers for promotions through their social media handles •Supervising end to end deal closure and execution, for Events, Research, CSR campaigns. •Ensuring compliance and protocols are followed, for audit purposes and handling audit queries. •Strategizing annual deals of subscription and cashback for Forbes magazine and Moneycontrol.com

• Acquired multiple Foreign language content in Cannes 2022, from major European studios • Syndicated BMS originals for satellite and SVOD's• Partnered with MUSE for the first time ever Anime simulcasting along with Japan satellite over TVOD platform STREAM• Partnered with multiple platforms to diversify the content library of STREAM• Discussed and Cracked deals on distribution and acquisition deal terms with major studios, Production Houses and OTT’s• Successfully partnered with Goa International Film Festival, Jaipur International Film Festival, and The consulate of Belgium (WBI) for the Spanish and French movies • Acquired Indian and International titles and TV series for the TVOD platform STREAM• Strategic and crucial participation in programming and Promotions of the content.• Monitoring Revenue reports and materials

• Responsible as a Sr.Commercial manager for 4 verticals of the Eros Group ( SVOD – Eros Now, AVOD- Mzaalo, Eros Studio and Eros now Music).• Research- negotiate & maintain all Media and Marketing buys (New and Library content, TV, Digital, Print, Radio, Research, Outdoor, BTL, Sponsorships, POP, POSM). • Played a Pivot role in launch of multiple shows and Movies for Eros now – e.g. Flesh, 7 kadam, Metro Park 2, Modi 2 and also theatrical Movie Haathi Mere Saathi ( Kaadan/Aranya)• Co-ordinating with legal and finance departments for end and closure of agreements and Rev- Share + MIS reports for Studios.• Pitching and coordinating with top studios for the Library content of Eros Studio and OTT. • Coordinating with Studio Tech team of both ends for Material delivery and effective execution • Facilitated digital marketing campaigns for new media landscape through SEO, SEM, Web Development Affiliates programs, GDN – Programmatic and social universes. • Executed deal with multiple international studios for content acquisition for the upcoming platform of Eros Group i.e. Eros now Prime. Approx 5000+ Hrs of content bought from studios like Sony, CBS, NBC etc.• Enabled content initiatives for content deployment/upgrade, meta-tags, file conversion and pipeline injection.• Initiated and commercially executed the Digital asset management project within optimum budgets and timelines• Managing annual deals, partnerships, and retainers through effective pricing strategy and negotiations, and further ensuring the brand visibility & campaign effectiveness trough market research (both Qual & Quant)• Closed Agreements for across the group for Marketing/Media and Content Purchases, aligning with user team and Legal team of both the parties.

• Responsible for 45 channels of Zee Network (ZEEL & ZMCL- Entertainment and News genre), DNA Publications, SITI Cable, Zee Learn (Education sector). and Essel finance (Finance sector)- Spends of 550cr +pa.• Research- negotiate & maintain all Media buys (TV, Digital, Print, Radio, Research, Outdoor, BTL, Sponsorships, Cable, DTH, POP, POSM). • Played a Pivot role in launch of Channels/Publication - & Prive, & Flix, Zee Hindustan, Zee Kerelam and Zee Marathi Disha,– focus being major reach with optimized commercials. • Facilitated digital marketing campaigns for new media landscape through SEO, SEM, Web Development Affiliates programs, GDN – Programmatic and social universes (from both trade and consumer perspective) • Developed Media Buying and Planning Strategies and extensively participated in Media procurement for launch of Multiple channels (Zee Yuva -Regional GEC, WION-English news genre, &prive and &flix’s – Movie genre and Zee5 OTT platform), have also identified and procured relevant sponsorship opportunities for the appropriate reach. • Leaded the Media buying strategies for the Zee Brand refresh campaign, MRP Campaigns, HD promotions• Managing annual deals, partnerships, barters, sponsorships through effective pricing strategy and negotiations, and further ensuring the brand visibility & campaign effectiveness trough market research (both Qual & Quant)• Retargeting the target base through SMS/Emailers/OBD Calls/AR/VR integration for boosting campaign impact • Enabled content initiatives for content deployment/upgrade, meta-tags, file conversion and pipeline injection• Participate in agreement drafting for commercial clauses inputs in the interest of the organization.

• Timely Execution of Projects with utmost Quality and professionalism.• Providing best possible costing to the company for effective profits and mentoring team.• Achieving quality of work and planning projects like School contact programs, mall activations, society contact programs, corporate contact programs, along with manpower management.• Effectively managing vendors by maintaining their database, ensuring credibility of vendors and choosing appropriate vendor for respective events. • Procuring Permissions and licenses for events. Conceptualize distinctive interactive experiential marketing solutions by integrating immersive technology, solutions with on ground experiences to enable effective consumer engagement for both internal and external stakeholders.

Key Freelance work:-• Network Convention- For Max life insurance, Handled number of Network Conventions as Event Manager for their channel partners in Mumbai & Pune. Handled these network conventions individually as a freelancer for the year• Mthsya gandha fish festival- For Fountain Head, worked as Artist & Stage management• Wife bina Life(television serial) – For BBC worldwide, worked as a Asst.Production Head (pune & Amby valley)• Big star entertainment awards- For , Big Entertainment, worked in back stage management• Mumbai film festival- For Big Entertainment ,worked as IT head and Media servicing, Handling 25 Systems and creating an uplink for Media• Annual Cardiac Meet- For Sun Pharma, worked in sections of Hospitality, VIP management and logistics• WIROC- for Zimmer India worked as an exhibition and stall manager.• Walkathon – For Zimmer India, worked as a vendor manager.• SWAT(students working against tobacco)- For NGO “SWAT” , worked in department where we were Handling Road shows near schools and colleges, encouraging youngsters not to consume tobacco • AVON star night awards- For Team Rustic, Crowd Management• IBW (India Bridal Week) - For VCI hospitality, worked as Event Manager, Coordinating with client and vendors, pre production of the event.• Weddings – For- Divinity Weddings in Udaipur, Dream Weddings in Bangalore, handling logistics and set production • Tata docomo promotional activity- For Percept, managing residential societies and promoting product in a kiosk • DID Auditions- for Fusion Event Co. worked as Crowd Manager and security volunteer

Working effectually as a overall event head with a job profile of client management, vendor management, production management and business development. • Manage and service client accounts in terms of ideations, sales, services, and conflict management by providing neutral solutions, leading negotiations on cost and deal closures.• Conceptualize distinctive interactive experiential marketing solutions by integrating immersive technology solutions with on ground experiences to enable effective consumer engagement for both internal and external clients• Draw, evaluate, and suggest ideas to clients which meet current brief objectives rather than giving it a generic brand portfolio approach• Plan logistics for suggested concepts to meet client brief requirements and provide ideal returns towards client investments• Oversee on ground executions and quality of deliveries at an on ground level • Plan the budget for client according to its requirements and line up vendors accordingly.• Seek out efficient vendors for the event and negotiate on budget with them.• Design company profile on internet and make pitch presentations for clients to gain maximum business.• Responsible for farming business with existing clients to achieve revenue targets • Co-­‐ordination of internal finance and commercial processes -PnL management, Client billings and payments, vendor management Projects Handled:- BJP digital (hologram) campaign pan India, Lakshya kids fashion week, killers night, Tata consulting engineers annual meet, pinnacle biomed exhibition, navy new year’s party, super spin, Nashik rotary club annual meet, LG product launch, Tv serial launch, and few private parties.Key Clients: - Gold’s Gym, Mahindra and Mahindra, Navy, NDA, Jagran solutions, Showtime, Blue diamond hotel worli.

Have been working with 70 EMG for year on contract basis for their projects, and in this year I have been handling different sections for different events, like logistics, production, hospitality and venue management, food and beverages.Events like:Lakme fashion weekGoa FestLaunch of Remy Martin (luxury Alcohol brand)and A few big fat weddings

Actively being part of planning and working of all the events, from start to end. • Planning and managing complete operations and execution of events,• Onsite handling and management of event production, and execution• Designing event calendar and Planning its execution • To conceptualize an event according to clients brief and their requirements, within their budget.• Monitoring and analyzing sales, market trend and designing competitive activities for clients.• Creating integrated and coordinated marketing campaigns and drive marketing initiatives in line with client’s business objectives.Projects handled: Kutch-Bhuj half marathon, max life insurance annual sales meet, brand promotional activity, corporate and individual parties. Key Clients: - Patel woods and timber, planet tours and travels, max life insurance, citrus connect.