Gisela Closa Email & Phone Number

Barcelona, Cataluña, España

Barcelona

- Marketing department coordination and supervision- Media contact to organise different communication actions, both digital and offline- Briefing the agencies in both creative and paid media campaigns and the supervision of its processes

Barcelona Y Alrededores, España

Leading the Esade's Social Media project:- Coordination of Esade's #digital presence and its content between the brand and the different content agencies- Preservation of the brand image in social media communication when talking about the brand itself and the different products and programmes on daily communication and punctual events- #Brand Territory definition in terms of social media: What can the brand talk about? Which kind of content to share with the community in each platform?- Esade's Brand Image changed in October 2019 and we orchastrated -with the agency- a strategy to show it around in the correct timings and platforms each time. We adapted the content to show to each channel and time so everything was shown when it was meant to be. - On top, helping the MBA Marketing team with daily tasks and leading the project of the EMBA Open Day Bcn: the creative conceptualization with the agency in both off and digital sides of the whole project preparation.

Barcelona Y Alrededores, España

Corporative communication of the agency besides of managing the strategy department and daily managing several clients:- Content Creation- Strategy plans- Storytelling definition- Naming process- Digital consulting- Daily managing clients and their needs

Barcelona Y Alrededores, España

Highlights:- 360º: Digital + Off- Strategy plans- Storytelling definition- Digital consulting- Daily managing clients and their needs- International team coordination- TV advertising shooting organization- Presenting & defending projects and ideas in front of clientsStarting mainly to work for the national Spanish team for Danone's group different brands (both yoghourts and waters division) defining digital brand strategies and its activations and its storytelling definition, I've worked for the global team not only in globally transversal digital brand strategies but also for different countries requests for dairy and waters division.Also working in digital brand strategies and activations for the other national agency clients, most of them in food category: Cuétara, Adam Foods, Bertolli, Haribo; and institutional organizations such as Barcelona City Council (Ajuntament de Barcelona).Furthermore, also coordinating the Danonino International team: ideas conceptualization for all the countries where Danonino is in the market, TV brand and promo productions and its adaptations for every country; as well as several Digital adaptations, edutainment mobile apps for kids and the international brand Social Media content coordination and production.

Online

I was asked to teach on an online course about Digital Strategy given by two colleagues of mine on Brand Strategy field. I led the DIGITAL section of the course talking about the different platforms on Social Media field, E-Commerce and other specs in digital brand strategy

Barcelona Y Alrededores, España

De 2011 a inicio 2014: Social Media StrategistDía a día de distintas marcas así como el planteamiento, desarrollo y llevada a cabo de estrategias de imagen de marca online a medio-largo plazo.A partir de inicio de 2014: Social Media ManagerAdemás de las funciones de Strategist, gestión del departamento de Social Media de Havas Sports & Entertainment en la oficina de Barcelona.

- Inicialmente, community management de todas las cuentas de Groupalia España así como actuando de coordinadora entre los equipos que la agencia tenía en los países donde Groupalia estaba presente: Italia, Brasil, México, Chile y Argentina.- Posteriormente, la estrategia de Social Media para Fira Barcelona y diariamente la estrategia y community management de los salones que se realizaron en el recinto durante todo el 2011.

Ayudando a la responsable de cuentas con cuentas como: Pastas Gallo, La Caixa, Bacardí, FC Barcelona...

- Comunicación con las agencias de publicidad y rrpp.- Gestión y coordinacion de proyectos a nivel nacional de Martini.- Control de ventas a través de Nielsen y programas internos.- A nivel logístico, control de stock y aprovisionamiento de material para las acciones a nivel nacional.- Participación en reuniones y brainstormings internas del departamento o con las agencias.

- Coordinación del Marketing Directo de Agbar, SOREA y demás empresas españolas de gestión del agua pertenecientes al Grupo Agbar.- Gestión de nuevos diseños de marketing directo.- Comunicación con las agencias de diseño

- Veranos de 2006 y 2007- Administrativa- Trato con el cliente y solución de problemas diarios

Postgrado

Licenciatura

Especialización