With over two decades of media research and TV audience measurement experience, I've successfully managed and delivered large scale projects and programs within renowned organisations, including Kantar Media and South Africa's largest private payTV broadcaster, Multichoice. My career highlights include:🏆 Establishing, managing and delivering large-scale industry measurement contracts for TV and Radio in South Africa.🌍 Working on the ground, designing and setting up panels in diverse African markets, including South Africa, Nigeria, Kenya, Tanzania, Zambia, Angola, Ghana, Uganda, Ethiopia, scaling media measurement initiatives and partnering closely with stakeholders. 📊 Bridging the “language” gap between client and data scientists, data architects and engineers to communicate the client vision into technical requirements for measurement.🌐 Collaborating effectively across diverse cultures and international environments, leading multicultural teams, engaging at different levels, and influencing senior executives strategic decisions and strategic growth of the business.💡 Challenging operational assumptions and fostering innovation to drive cost savings significantly and simultaneously achieving revenue growth .My fluency in both English and Portuguese, coupled with my deep knowledge of the TV and media landscape and expertise in managing large-scale, complex projects, positions me as a valuable asset in the media measurement industry and reserach operations. I thrive on embracing differing perspectives and implementing innovative approaches, making me a trusted business partner and leader who can prioritise multiple projects with ease.Let's connect to explore how I can bring my extensive experience to your organisations success.