Gisela De Abreu
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Gisela De Abreu Email & Phone Number

Product Owner RPD @Scale at Kantar Media
Location: Porto Metropolitan Area, Portugal, Portugal 9 work roles 2 schools
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Current company
Kantar Media
Role
Product Owner RPD @Scale
Location
Porto Metropolitan Area, Portugal, Portugal
Company size
1633 employees

Who is Gisela De Abreu? Overview

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Quick answer

Gisela De Abreu is listed as Product Owner RPD @Scale at Kantar Media, a company with 1633 employees, based in Porto Metropolitan Area, Portugal, Portugal. AeroLeads shows a matched LinkedIn profile for Gisela De Abreu.

Gisela De Abreu previously worked as Business Development Consultant at Streamhub and Research Director at Plus 94 Research (Pty) Ltd. Gisela De Abreu holds Bachelor Of Social Science, Management & Industrial/Organizational Psychology from Rhodes University.

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Kantar Media

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Profile bio

About Gisela De Abreu

With over two decades of media research and TV audience measurement experience, I've successfully managed and delivered large scale projects and programs within renowned organisations, including Kantar Media and South Africa's largest private payTV broadcaster, Multichoice. My career highlights include:🏆 Establishing, managing and delivering large-scale industry measurement contracts for TV and Radio in South Africa.🌍 Working on the ground, designing and setting up panels in diverse African markets, including South Africa, Nigeria, Kenya, Tanzania, Zambia, Angola, Ghana, Uganda, Ethiopia, scaling media measurement initiatives and partnering closely with stakeholders. 📊 Bridging the “language” gap between client and data scientists, data architects and engineers to communicate the client vision into technical requirements for measurement.🌐 Collaborating effectively across diverse cultures and international environments, leading multicultural teams, engaging at different levels, and influencing senior executives strategic decisions and strategic growth of the business.💡 Challenging operational assumptions and fostering innovation to drive cost savings significantly and simultaneously achieving revenue growth .My fluency in both English and Portuguese, coupled with my deep knowledge of the TV and media landscape and expertise in managing large-scale, complex projects, positions me as a valuable asset in the media measurement industry and reserach operations. I thrive on embracing differing perspectives and implementing innovative approaches, making me a trusted business partner and leader who can prioritise multiple projects with ease.Let's connect to explore how I can bring my extensive experience to your organisations success.

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Gisela De Abreu's current company

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Kantar Media
Kantar Media
Product Owner RPD @Scale
Porto, PT
Website
kantarmedia.com
Employees
1633
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Company profile
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9 roles

Gisela De Abreu work experience

A career timeline built from the work history available for this profile.

Business Development Consultant

Current
Streamhub

London, England, United Kingdom

Driving strategic growth in Africa and Middle East, by identifying new opportunities and developing tailored strategies to grow market share.

Feb 2024 - Present

Research Director

Current
Plus 94 Research (Pty) Ltd

South Africa

Market research expert specialising in media research, project managing large scale projects, deisgning and providing insight into large scale projects.

Jan 2024 - Present

Audience Measurement And Research Consultant For Kantar

Gisela De Abreu Consulting

Portugal

Project management and client management of the various RPD DStv-i audience measurement services for Kantar South Africa and Singapore. Interfacing between Operations teams, local support teams, central teams and the client to deliver against key milestones.

May 2022 - Oct 2023

Senior Manager: Audience Measurement

Multichoice Group

Johannesburg Area, South Africa

Overall responsibility for the delivery of daily audience ratings (DStv-i) for MultiChoice pay TV provider. Program management within MultiChoice and supplier management to ensure measurement is relevant and reliable for trading.Joined Multichoice, South Africa’s largest broadcaster after 10 years business and measurement partnering from Kantar.Challenged.

Jan 2019 - Apr 2022

Client Services Media Director

Kantar Tns

South Africa

Responsible for all media business (South Africa).Managed the DStv-i account, conceptualised solution to gain indicative insights into smaller markets with low to no data resolution. Expanded DStv-i service (Ghana, Uganda, Ethiopia, Mozambique) and other existing services to extend measurement to cover DTT. Drove strategic growth of media business. Guided.

Sep 2015 - Dec 2018

Tv Audience Measurement: Head Of Return Path Data (South Africa)

Tns South Africa

Johannesburg, South Africa

Overall responsibility for Return Path Data (RPD) TV Audience Measurement in South Africa and other African markets.Project managed, established and launched new RPD TV currency (global first) in South Africa (collaboration with UK office), to complement industry currency and delivering on Ad revenue solution to DStv Media Sales. Commissioned new services.

Apr 2009 - Aug 2015

Business Continuity Manager

Absa (Barclays)

Johannesburg Area, South Africa

Overall responsibility to develop and implement Business Continuity Plans into the South Africa, Tanzania, Angola and Mozambique business.

Jul 2007 - Aug 2008

Business Unit Head

Tns Research Surveys

Johannesburg Area, South Africa

Overall management and full accountability of a telecommunications account

Jun 2003 - Jul 2006
Team & coworkers

Colleagues at Kantar Media

Other employees you can reach at kantarmedia.com. View company contacts for 1633 employees →

LP Lukas Pritoka Lukas Pritoka Colleague at Kantar MediaSlovakia, Slovakia View → VT Vasileios Tantsios Vasileios Tantsios Colleague at Kantar MediaLimassol, Cyprus, Cyprus View → IS Iva Sigetova Iva Sigetova Colleague at Kantar MediaSlovakia, Slovakia View → MS Mustapha Siri Mustapha Siri Colleague at Kantar MediaNanterre, Île-de-France, France, France View → HS Harvey S. Harvey S. Colleague at Kantar MediaLondon, England, United Kingdom, United Kingdom View → JL John Lorenzo Mudlong John Lorenzo Mudlong Colleague at Kantar MediaMetro Manila, National Capital Region, Philippines, Philippines View → PT Pamela Tanner Pamela Tanner Colleague at Kantar MediaVirginia Beach, Virginia, United States, United States View → SD Susana Díaz Fontán Susana Díaz Fontán Colleague at Kantar MediaGreater Madrid Metropolitan Area, Spain View → IK Iveta Kovarova Iveta Kovarova Colleague at Kantar MediaÚstí Nad Labem, Czechia, Czech Republic View → CA Christopher Allen Christopher Allen Colleague at Kantar MediaLondon, England, United Kingdom, United Kingdom View →
2 education records

Gisela De Abreu education

Bachelor Of Social Science, Management & Industrial/Organizational Psychology

Rhodes University
FAQ

Frequently asked questions about Gisela De Abreu

Quick answers generated from the profile data available on this page.

What company does Gisela De Abreu work for?

Gisela De Abreu works for Kantar Media.

What is Gisela De Abreu's role at Kantar Media?

Gisela De Abreu is listed as Product Owner RPD @Scale at Kantar Media.

Where is Gisela De Abreu based?

Gisela De Abreu is based in Porto Metropolitan Area, Portugal, Portugal while working with Kantar Media.

What companies has Gisela De Abreu worked for?

Gisela De Abreu has worked for Kantar Media, Streamhub, Plus 94 Research (Pty) Ltd, Gisela De Abreu Consulting, and Multichoice Group.

Who are Gisela De Abreu's colleagues at Kantar Media?

Gisela De Abreu's colleagues at Kantar Media include Lukas Pritoka, Vasileios Tantsios, Iva Sigetova, Mustapha Siri, and Harvey S..

How can I contact Gisela De Abreu?

You can use AeroLeads to view verified contact signals for Gisela De Abreu at Kantar Media, including work email, phone, and LinkedIn data when available.

What schools did Gisela De Abreu attend?

Gisela De Abreu holds Bachelor Of Social Science, Management & Industrial/Organizational Psychology from Rhodes University.

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