Responsible for all aspects of managing the SMEG brand in the Canadian market. Creating and supporting the sales strategy in both Major and small appliances. Directly responsible for marketing and brand leadership. People leader, Supporting a winning fast paced Canadian team.

Responsible for managing all aspects of sales with Major and small appliances categories in the Canada market. Reporting Directly to Smeg USA President.Managing all aspects of go to market strategy for the brand. Setting channel strategy and overall growth and business planning for all Canadian accounts.

Responsible for developing the National accounts growth and operational strategy for the Canadian market to achieve sales budgets targets and grow brand awareness. Working cross functionally with direct leadership with Global head office in Italy. Directly responsible for full P&L. Reporting to the President.Develop category sales plans and manage all go to market strategies for all National accounts. Create and manage all category details, product alignment and channel distribution.Directly manage forecasting and inventory planning for Category for Canada market.

Lead strategic sales and marketing from the ground up for Kitchenaid brand as a country manager servicing all National accounts. Directly responsible for National sales management with all key National accounts, including Walmart, Canadian Tire, Amazon, Costco, HBC. Established go to market strategy and Product portfolio management for the KitchenAid brand. Responsible for full P&L.Develop and execute strategy for channel distribution, collaborations, partnerships and key extensions working closely with the global cross functional team. Create and execute all marketing programs for Canada market, working in collaboration with trade partner campaign alignment.

Responsible for the execution of merchandise strategy and selection for Multiple Categories within Wal-mart Canada. Develop strategy to drive to innovation, first to market and over all Wal-mart core customer opportunities, while having responsibility for my Divisions' performance and profitability. Manage a team of direct and indirect reports and lead in developing Talent across area of responsibility. Manage vendor relationships to maximize over all customer experience and financial goals.

Successfully created an enhanced shopping experience at Sears for Housewares division by creating a branded destination in small appliances and cookware categories. Innovative thinker who recognizes opportunity and builds strategies to close the gap effectively. In the last 2 years I have gained marketshare for electrics category for Sears via a 360 approach philosophy. Year over year sales and gp growth each quarter. Grew the business by 15% from 2008. Improved the average ticket, increased turns and decreased weeks of stock. Created 154 Branded shop environments across the country, which contributed to incremental sales lift. Changed retail marketing approach to a brand focus retail flyer to compliment floor recharge layout. Created a "One Sears" mentality offering the customer same savings in Catalogue, online or instore. Increased online sales by 75%. Extended small appliances categories to all other business channels within Sears: Now avail at Home Stores, Dealer stores and Gift Registry. Contributed to incremental sales lift opportunity.

Established direction for the Divisional Brands. Controled the management of the product direction along with the Product Development Managers, based on information from market research as well as feedback from previous season results, analysis and sales team feedback. Presented overall Product direction on a semi-annual basis to President. Accountable for GM%, Revenue contribution and Project time lines for delivery of product to market.

Responsible for Online and Incentive Marketing portfolio. Managed 5 buyers and their teams to grow the businesses over 2 years by 5.5%. Created profit centres for the division by adding incentive business management ideas.