Gisela Rocha Pereira Email & Phone Number

Lisbon, Portugal

- Plan the annual ATL media strategy to improve online performance. - Monitor campaigns to ensure alignment with brand objectives and positioning. - Support the Marketing Department in drafting and overseeing the marketing plan and budget. - Defining the content and formats of paid media campaigns. - Liaising with creative and digital agencies to ensure consistent communication across all channels. - Defining the digital budget and allocating it effectively to various online… Show more - Plan the annual ATL media strategy to improve online performance. - Monitor campaigns to ensure alignment with brand objectives and positioning. - Support the Marketing Department in drafting and overseeing the marketing plan and budget. - Defining the content and formats of paid media campaigns. - Liaising with creative and digital agencies to ensure consistent communication across all channels. - Defining the digital budget and allocating it effectively to various online channels (such as SEM, Display, Social, Content, Affiliate, and Website). - Monitoring and adjusting online campaigns to reflect the obtained results (CPL and CPA). - Daily scrutiny of KPIs of digital campaigns for reporting to PT, ES, and AR marketing departments. - Responsible for corporate website and SEO strategy.- Responsible for CMS management, content production, template and new page building. - Defining the content and formats of all digital and social media campaigns and ensuring continuous monitoring of the brand's digital presence and positioning in the digital ecosystem. SEO and SEM were particularly vital for amplifying online presence. - Developing actions that enhance customer retention and loyalty. This includes the creation of newsletters and loyalty campaigns using Oracle and other essential tools such as Eloqua, Mailchimp, Rightnow, and A/B Testing. - Responsible for the integration and implementation of corporate platforms at an international level, including CTI, Call Tracking, and Database tools. - Responsible for overseeing significant projects to be carried out both locally and internationally, involving the telemarketing teams, customer relations, and loyalty programmes. Developing a framework of workflows and procedures to facilitate effective communication with potential customers acquired from digital channels. - Supporting International Marketing teams in Argentina and Spain to exchange best practices and report on the outcomes in various channels. Show less

Lisbon Area, Portugal

- Defining the strategy and planning of digital campaigns.- Budget definition and control.- Focus on results-orientated online campaigns - focus on visits and sales- Structuring campaigns and drawing up creative briefings for digital creative agencies.- Choosing on and offline media based on strategic decisions focused on lead generation.- Interface with creative, media, digital and printing agencies.- Negotiating with national and international affiliate and partner… Show more - Defining the strategy and planning of digital campaigns.- Budget definition and control.- Focus on results-orientated online campaigns - focus on visits and sales- Structuring campaigns and drawing up creative briefings for digital creative agencies.- Choosing on and offline media based on strategic decisions focused on lead generation.- Interface with creative, media, digital and printing agencies.- Negotiating with national and international affiliate and partner networks.- Support in implementing and optimizing creative pieces to improve campaign performance (pixels, html analysis, content layout and graphic elements).- Support in preparing and translating institutional pieces (leaflets, triptychs, user manuals).- Coordination and monitoring of SEM, SEO and SEA campaigns. Defining strategies and tactics to improve SEO.- Supporting and monitoring the Spanish team to carry out A/B tests and adjust formats to obtain results.- Monitoring the Call Centre team to achieve the established objectives (Leads and Scheduled Visits).- Supporting management and dynamization of social media content. Monitoring results.- Preparing weekly reports and analyzing KPIs with a view to generating traffic. Analyzing CTRs, CPC, CPL, CPV and CPA conversions.- Direct reporting to those responsible in Spain to present the monthly investment and the main KPIs achieved. Show less

Lisbon, Portugal

- Preparation of the Annual Marketing Plan, reporting directly to the Managing Director and Head Office in Spain.- Support in developing above-the-line campaigns.- Development of BTL campaigns - commercial and post-sales.- Creation of briefings for the creative agency.- Definition of media strategy.- Mediation with printers to send AFs and distribute the materials produced (catalogues, roll ups, leaflets).- Definition and control of the budget assigned with the… Show more - Preparation of the Annual Marketing Plan, reporting directly to the Managing Director and Head Office in Spain.- Support in developing above-the-line campaigns.- Development of BTL campaigns - commercial and post-sales.- Creation of briefings for the creative agency.- Definition of media strategy.- Mediation with printers to send AFs and distribute the materials produced (catalogues, roll ups, leaflets).- Definition and control of the budget assigned with the campaigns.- Organizing and follow-up with the dealers’ network in the South of Portugal, at trade fairs, events, and local promotional campaigns with the goal generate leads.- Management of the brand CRM and digital platforms (website and social networks).- Consulting management team on monthly reports on investments and country results, with direct report to Spain. Show less

Lisbon Metropolitan Area

London, United Kingdom

Lisbon Area, Portugal

Licentiate Degree, Communication And Media Studies

Postgraduate, Marketing Management

Activities and Societies: • Finance for Marketing • Database Marketing • Distribution Management and Sales • Marketing Research • Customer.

Search Marketing Strategies - Seo & Sem

Social Media Specialization

Activities and Societies: Social Media Management * Facebook *Linkedin *Twitter *Instagram *Youtube Social Media Management * Facebook.

Search Engine Marketing

Activities and Societies: Specialization inSearch Engine Optimization and Search Engine Advertising

Formação Em Linguagem Html + Html5, Computer Programming, Specific Applications

Curso De E-Commerce