Gisela Turchetti De Almeida Email & Phone Number

State Of São Paulo, Brazil

São Paulo Area, Brazil

Psychoanalytic care in clinic (Vila Leopoldina and Jardins in São Paulo).I help patients explore their complexities, promoting self-knowledge and personal growth

São Paulo

Professor at CEP clinical seminars. Teaching classes on psychoanalysisand mental health

Brasil

I deliver specialized lectures and training sessions addressing behavior and mental health topics.Additionally, I provide corporate consultancy services to schools and organizations, focusing on behavior, career, and organizational performance

Sao Paulo

I conducted a market evaluation and developed a business plan to implement Nickel cosmetics in the Brazilian territory.Brand activation, Sales activation - POS, sampling, PR strategy, CRM, POS plan, and brand/product communication.Distribution channel (web store and retail), promotional and communication strategy.Managed the complete business P&L from start, through web store and distribution channelstrategy, to budget administration.

São Paulo

I developed and implemented a unique direct sales and web promotion strategy, getting ahead of the leading brands in the Brazilian computer market.Established commercial partnerships with content/software providers to create customer cloud solutions.I was responsible for online sales and relationship platforms in the personal computer sector.And I opened new clients in different segments, increasing the annual P&L by 20%

Sao Paulo

Reporting to the president, with a team of 15 people, I was responsible for the P&L of the Brazil peration, product strategy, demand management, medical franchises, and sales force support.During this period, I increased market share in all lines and generated record penetration in the HIV line.I received the Recognition Award from the American Cancer Society (unprecedented in Brazil).

São Paulo

I managed a team of 25 professionals and 240 promoters, reporting to the President.I developed marketing strategies that repositioned the corporate brand in five years, contributing to the growth in revenue from US$364 thousand in 2002 to US$1.7 billion in 2007.I coordinated Communication, Sponsorships, Events, CRM, Market Intelligence, and Trade Marketing.Along with P&L management, I developed distribution channels and implemented sell-out activities.

Sao Paulo

I increased the profitability of the business unit by overseeing sales, product development, brand and pricing strategies in Brazil, Mexico, Argentina, Chile, the Andean region, and the Caribbean.I also implemented brand strategies and distribution channels across Latin America, aligning regional guidelines with the characteristics of the local market.And launched air conditioning units on a global product platform in Brazil, Argentina, the USA, the Philippines, and Korea.

Usa

After identifying potential markets and mapping global suppliers for Latin America, Ideveloped a business plan for new product categories and executed regional strategies. My responsibilities included negotiating prices, terms, logistics, signing contracts withinternational suppliers, and reporting directly to the United States.

Michigan - Usa

As the team leader for Latin America, I defined Whirlpool's brand loyalty factors. I managed the development and analysis of qualitative and quantitative regional research data to identify and measure consumer loyalty to key brands. Additionally, I crafted action plans with specific strategies for each business unit to increase short-term sales based on loyalty factors.

São Paulo

I was responsible for product and price positioning, as well as development strategies for thelaundry line.I coordinated marketing support and point-of-sale activities for sales, including the launch ofthe Consul brand in the laundry segment.I contributed my overall knowledge of white line products to marketing finances andcommunication campaigns, including the globally renowned "Não é assim uma Brastemp".

I was responsible for the marketing of liquid and powder dishwashing detergents (Sol).Developed and launched the new 2-in-1 detergent (soap and detergent), including the concept,product, testing, packaging creation, and launch.Worked on the development of new versions and conducted market research for the Minervadetergent.I was a team member in the development of a laundry bar soap (Solar).

Mestrado Em Psicologia Clinica, Psychology

Professional Education, Administration, Mestrado Em Psicologia Clinica - Psicanálise

Mestrado em psicologia clínica

Mba, Administration

Professinal Education, Administration

Bachelor'S Degree, Economics