• Responsible for private label development products at categories such as Personal Care (Beauty and Baby Care), Grocery (Snacks, Candies, Cookies), and Beverages, with an approximately 25% of sales share in Sam´s Club Brazil. • Direct the design agency in creating product packaging.• Analyzed and identified market opportunities using Nielsen, Kantar, Euromonitor, and Scantrack data.• Planned and scoped projects/products, analyzing market trends, customer needs, competitors, and benchmarks.• Managed budget share to ensure portfolio optimization and profitability.• Responsible for define product positioning strategy.• Co-responsible for pricing strategy.• Influenced purchasing decisions and e-commerce strategies for private label products.• Planned and developed product launch strategies for social media and online/offline stores.• Created tools for project management, dashboards, and KPI presentations for senior leadership.• Collaborated in developing strategic campaigns with online and offline marketing teams.• Conducted meetings with global product teams to identify business opportunities.• Prospected, negotiated, and developed new national and international partners/suppliers.• Analyzed product performance data and directed action plans to improve KPIs.• Managed private label product launch pipeline.• Managed deadlines and deliveries for new product development pipeline.

Advent is a private equity fund that acquired Walmart Brasil's operation and sold it to Grupo Carrefour

• Responsible for managed Private label products.• Created product concepts, packaging design, pricing, and launch strategies for Private Label products.• Developed spreadsheets and project/KPI control dashboards.• Collaborated with National Sales, Logistics, Import, Operations, Marketing, CRM, and Quality teams.• Developed suppliers and partners for Private Label.

• Monitored, analyzed and diagnoses sales, margin, inventory turnover and profitability to support senior leadership decisions.• Created supplier scorecards and imports control spreadsheets.• Managed P&L, responsible for $7MM recovery in 2015 (EITF - End Inventory Total Financial).• Co-responsible for system interface and exchange between Brazil and Bentonville (Wal-Mart Headquarters).• Developed and maintained control spreadsheets and performance indicator reports.• Created dashboards to improve visibility of area KPIs.• Participated in sales and inventory budget discussions based on market history and trends.

• Managed Commodities, Pasta and Olive Oils category with annual revenue of R$600M, across approximately 25 stores in Brazil.• Defined and built strategic planning, managed P&L, implemented value proposition in basics category, generating revenue growth through high-volume negotiations and unique packaging development.• Analyzed market data and scenarios to make decisions on assortment mix and new items.• Managed sales, inventory turnover, and profitability to achieve company targets.