Mapear e decodificar tendências de comportamento e consumo, encontrando oportunidades para manter marcas culturalmente relevantes. Aterrizando isso em estratégias de marca, estratégias de conteúdo e comms planning.

Responsável por gerir a equipe de planejamento e suas diversas entregas: planejamento decomunicação, posicionamento, definição de territórios, estudos e inteligência de mercado.Promovendo também a integração com os demais times de mídia, criação e operações.Cliente: Santander

Responsible for planning and running digital and offline campaigns, always on strategies. From communication planning to briefing creative teams, based in data. Leading insights initiatives for clients with the purpose of subsidizing communications strategies, creative outputs, finding new targets, opportunities and influencers.Some tools: Stilingue, Sprinklr, Google Trends, Meta Audience Insights.Main clients: New Era Cap, Delboni Auriemo, Lavoisier, SalomãoZoppi… Show more Responsible for planning and running digital and offline campaigns, always on strategies. From communication planning to briefing creative teams, based in data. Leading insights initiatives for clients with the purpose of subsidizing communications strategies, creative outputs, finding new targets, opportunities and influencers.Some tools: Stilingue, Sprinklr, Google Trends, Meta Audience Insights.Main clients: New Era Cap, Delboni Auriemo, Lavoisier, SalomãoZoppi, GeneOne, LYCRA®, Amend, KES. Show less

Responsible for campaign and always on planning and strategies, running the creative process, creating concepts and also leading the creative team. Running the insights process with the purpose of subsidizing plans and creative outputs. Coordinating project implementation and following up campaigns status.Main clients: Cargill (Elefante, Liza, Pomarola), Delboni Auriemo, Lavoisier, Alta Diagnósticos, Grand Hyatt São Paulo, OMO.Highlight:- Social Media Week 2017:… Show more Responsible for campaign and always on planning and strategies, running the creative process, creating concepts and also leading the creative team. Running the insights process with the purpose of subsidizing plans and creative outputs. Coordinating project implementation and following up campaigns status.Main clients: Cargill (Elefante, Liza, Pomarola), Delboni Auriemo, Lavoisier, Alta Diagnósticos, Grand Hyatt São Paulo, OMO.Highlight:- Social Media Week 2017: Bronze Winner in the Innovative category for a vaccination campaign for Delboni Auriemo using a special vending machine to sell vaccines in shopping malls. Show less

Leading all the agency’s Social Media operations: planning (campaigns and always on), production and placement, across all other areas (account managers, creative teams, paid ads and BI). Also improving and making process automations. Main clients: Cargill (Elefante, Liza, Pomarola) ASUS Brasil, Kopenhagen, Chocolates Brasil Cacau, Delboni Auriemo, Lavoisier, Track&Field, Grand Hyatt São Paulo.- Elefante (Cargill): Top of Mind Award 2016 (the brand’s communication strategies… Show more Leading all the agency’s Social Media operations: planning (campaigns and always on), production and placement, across all other areas (account managers, creative teams, paid ads and BI). Also improving and making process automations. Main clients: Cargill (Elefante, Liza, Pomarola) ASUS Brasil, Kopenhagen, Chocolates Brasil Cacau, Delboni Auriemo, Lavoisier, Track&Field, Grand Hyatt São Paulo.- Elefante (Cargill): Top of Mind Award 2016 (the brand’s communication strategies were 100% digital at the time) / (encurtador.com.br/anEI8)- ASUS Brasil: Zenfone 4 launch in Brazil (first ASUS smartphone to be launched in Brazil. 100% digital strategy launch) Show less

Planning and making strategies for multichannel campaigns, brand concepts creation, briefing and following up the creative team.Campaign performance measurement and analysis, personalized KPI’s using various data analytics resources.Main clients: ASUS Brazil, Kopenhagen, Chocolates Brasil Cacau, AssistCard Brazil, MetLife, MorumbiShopping.

Creating content strategies, content creation and paid ads management. Making reports and analysing content and paid ads performance. Main clients: Grupo Buscapé, MorumbiShopping, Hospital Infantil Sabará. Highlight:Foursquare case for MorumbiShopping: we found out that MorumbiShopping was the most check-in venue through Foursquare in Brazil. So we created one of the first SoLoMo (Social, Local, Mobile) campaigns “hacking” Foursquare’s features to drive up check-ins giving… Show more Creating content strategies, content creation and paid ads management. Making reports and analysing content and paid ads performance. Main clients: Grupo Buscapé, MorumbiShopping, Hospital Infantil Sabará. Highlight:Foursquare case for MorumbiShopping: we found out that MorumbiShopping was the most check-in venue through Foursquare in Brazil. So we created one of the first SoLoMo (Social, Local, Mobile) campaigns “hacking” Foursquare’s features to drive up check-ins giving out discounts and benefits for customers that used the platform. (encurtador.com.br/ahpzD / encurtador.com.br/mxIRS) Show less

As a Social Media Intern I was responsible for:Online customer service, performance reporting (content and ads performance), crisis management and monitoring, social monitoring (using Sprinklr/Scup).Main clients:Buscapé, PagamentoDigital, DinheiroMail, Hospital Infantil Sabará, Dra. Luciana Pepino, StarCash.

Automation and digitalization of lawsuits process, interpreting the filed complaints and giving them the necessary treatments throughout the companies process via online platforms and lawyers.Besides that I was also responsible for accompanying a certain amount of complaints alongside the designated legal offices.

Make daily performance reports for the company’s credit portfolio in Brazil and the USA, reporting directly to the local and international managers.I also took part in the automation of these reports for the company, working across multidisciplinary teams.

I became an english teacher at CCAA at age 17. A very interesting and exciting challenge as my classes had students across all ages, younger and older than me.With this experience I was able to improve my notions of responsibilities, commitment and interpersonal relationship at a young age.