Gisele Fernando Email & Phone Number

Leading the team in Western Canada.

Canada West

Liaison between Aramark's Marketing team and client's account locations, ensuring that client and consumers' needs are met, while adhering to Aramark standards. Accounts include those located in Western Canada, from Manitoba to British ColumbiaResponsible for implementing marketing programs which support sales growth, client retention and improved profit marginsStrategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs) Build Relationships with clients, organization department heads and subgroups/ community groups

Winnipeg, Canada Area

Oversees all dining service marketing at the University of Manitoba and assists in marketingstrategy at Lakehead University Thunder Bay, 17-wing Air Base, and Shilo Canex in ManitobaPlans, strategizes, and executes Aramark’s marketing plans to maximize brand recognition ofdining services on campusStrategizes social media campaign that led account to the Top 3 Higher Ed accounts in CanadaCreates marketing collateral including digital and print menu boards, promotional posters andsignage, coupons, brochures, etcPrepares presentations for client to overview dining services initiatives on campusLiaises with food vendors such as Coca-Cola, Kellogg’s, and PepsiCo for new productpromotions, merchandising, and sponsorship activations for our dining audienceOptimizes customer feedback programs such as Medallia and Qualtrics to improve campusoperations

Winnipeg, Manitoba, Canada

Western Canada and Manitoba District marketing support for Aramark Canada Head OfficeAnalyzes and incorporate consumer and client insights, industry, channel and menu trends, financialperformance and competitive benchmarkingCoordinate with Culinary Development to design marketing activities which incorporate: ConsumerInsights based recipe development, i.e., Health & Wellness, trends, service styles, etc.Plan and coordinate in-unit piloting/testing of new concepts; measure & refine output as appropriateDesigns Templates/Guidelines for brand standards; create tools for brand standards including branddeployment guides, pricing models, culinary toolsPromotion Development of Limited Time Offers (LTO’s) for assigned Retail Menu CategoriesOngoing management and maintenance of digital platforms such as Aramark.ca and Voice of theConsumer Leadership Proactive thought leadership and collaboration with Aramark functional teams specifically aligning with the Culinary Development team

Winnipeg, Canada Area

Coaches students on the importance of graphic design relevant to the sales and marketing industryProvides valuable feedback on how to incorporate graphic design concepts to a brandEvaluates and grades graphic design assignments and projects of future Public Relations and Marketing professionalsApplies knowledge of CARP principles to help students understand graphic design concepts

Diploma, Public Relations, Marketing, And Strategic Communications

Activities and Societies: International Association of Business Communicators Manitoba Chapter (IABC MB) Canadian Public Relations Society.

Bachelor’S Degree, Psychology, Business Management