Gisele Leandro Email & Phone Number

United Kingdom

Langley, England, United Kingdom

London Area, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

• Led Business Development Department, overseeing strategy, planning, budget, and marketing.
• Directed events, training, coaching, analytics, and managed a team of 7 with 6 direct reports.
• Reported directly to the UK & IE General Manager.

London, England, United Kingdom

• Oversaw recognition programs, promotions, and marketing campaigns.
• Managed prizes and rewards, designed strategies for sales and engagement.
• Directly reported to the UK & IE General Manager, managing a Copy Writer.

São Paulo, Brazil

• Implemented business plan, led brand creation, and managed social media and SEO strategies.
• Orchestrated events logistics and rehearsals/planning, contributing to the business's success.

Chertsey, Surrey, United Kingdom

• Led NPD and EDP for own and distributed brands globally.
• Executed global strategic plans, managed brand P&L, and led a team of 2 product managers.
• Supported sales pitches with key retailers, focusing on treats, toys, training, grooming, and more.

London, United Kingdom

• Managed NPD, supplier service level, and executed Brand Strategy.
• Led functions with direct impact on the NPD critical path and supported key retailers.
• Managed a product developer and contributed to sales' pitches with major retailers.

Cajamar, São Paulo

• Championed New Product Development (NPD) initiatives for the Personal Care Gifting Categories, overseeing Baby Care, Men Care, Body Care, and accessories.
• Crafted and executed a comprehensive 5-year Strategic Plan and Annual Marketing Plan.
• Directed the financial health of the category, managing Profit and Loss (P&L) and environmental impact Key Performance Indicators (KPIs).
• led and fostered collaborative partnerships with renowned fragrance houses and creative agencies, driving innovation in scent development, packaging design, and conceptualization.
• Reported directly to the Business Unit (BU) Director, held a seat on the BU board, and led a dynamic team of 3 Marketing Coordinators.

São Paulo Area, Brazil

• Designed and executed the Gifting Strategic Plan for Personal Care, Fragrance and Makeup Categories
• Led global marketing teams through NPD stage-gate process for all categories.
• Led ATL and BTL strategies for product launches.
• Presented business cases to the senior management on a weekly and biweekly basis.
• Strong collaboration with commercial team, to design strategy and improvement plans, pricing, sales promotion and forecasting.
• Led a team of 2 Marketing Coordinators and 1 Marketing Specialist.

Cajamar, São Paulo

• Designed and executed Gifting Strategic Plan for multiple categories.
• Led global marketing teams through NPD stage-gate process
• Directed co-creation events with customers and commercial teams.
• Led market research.

São Paulo E Região, Brasil

• Led NPD for premium makeup brand.
• Monitored fashion and innovation trends to propose trendy and disruptive products.
• Liaised with suppliers and creative agencies for packaging and concept developments.

São Paulo E Região, Brasil

• Technical support for the NPD team led by marketing.
• Designed processes and purchased tools and machinery to set up factories for the new products’ manufacturing.

Digital Marketing, Marketing

Associate'S Degree, Digital Marketing Strategies

Marketing, Marketing

Master'S Degree, Business, Management, Marketing, And Related Support Services

Bachelor Of Engineering - Be, Chemical Engineering