Dung Phan Lê Phương Email & Phone Number

Ho Chi Minh City, Vietnam

•Coordinated & managed marketing projects from conception to execution, ensuring timelines and deliverables were met.•Translated OKR into actionable items and deliverables for the in-house marketing team and followed up with KPls.•Improved group marketing tools & processes with tools like Lark Suite, Meta, GA4, GGConsole, Tiktok Studio, & Youtube Studio, Looker, GetResponse, and CRM/POS Pancake.•Planned, developed, & implemented IMC strategy across organic & paid campaigns, social media, email, PPC, SEO, offline activities, nurturing programs, partnerships & sales enablement material, etc.•Oversaw the development of compelling written & visual content tailored to engage & convert our target audience.•Optimized company websites & email campaigns (form filling, signup, etc) to support inbound marketing, track customer journeys & ensure they are continuously updated to provide a great UX that drives revenue.•Liaised with Sales, Product, CS, other key stakeholders, including marketing agencies, print houses, different suppliers, etc, to launch new courses for the market & ensure our campaigns were integrated across all channels.•Identified opportunities for sales & trial pipeline lead generation by ensuring the customer acquisition funnel & price pack architecture were well-optimized for new, existing, & returning learners.•Collaborated with cross-functional teams & tracked lead-to-revenue performance through Pancake software, including data entry, segmentation, budgets, & reporting dashboard.Accomplishments:✅ Ran 2 viral campaigns to generate MQL & increased by 10-12% conversion rate & 30% AOV in 3 months.✅ Launched 3 courses: 2D Game Art, 3D Game Art, & Gouache resulted in 2/3 total revenue.✅ Set up processes & templates for campaign planning, assets production, & campaign reporting.✅ Developed FB, TikTok as a full-funnel always-on channel that delivered x2 leads after 6 months.✅ Partnered with FTU & UEH's clubs to co-organize 2 uni webinars & contests.

Ho Chi Minh City, Vietnam

80% Brand Marketing•Developed, executed, and monitored JT1 & TSC's demand generation by using organic content, PPC campaigns, & referrals across social platforms.•Assisted the CMO in marketing in four countries: Vietnam, Japan, Singapore & Malaysia.•Managed internal communication & stakeholder interactions including project plans, QA schedules, commitments, & scope changes.•Collaborated cross-functionally with graphic designers, UX/UI designers, copywriters on website copy, articles, social media, email, sales kit, & POSM development.•Implemented testimonial & Clutch review campaigns for customer insights.•Conducted producing the IT recruitment market covering industry reports, salary guides, & business entry guides according to legal laws in Vietnam.•Initiated strategic partnerships with other universities aligned with brand objectives.•Optimized quarterly on-page SEO/SEM & assisted in backlink-building strategy by utilizing Ahrefs, Semrush, GGConsole & GA4 reports.•Mentored a student to apply tools that automatically index links and optimize SEO on-page/off-page.20% EB & IC•Coordinated cross-functionally to organize internal events, employee experiences, & programs.•Aligned internal & external communications for JT1's EVP, to enhance employee awareness about company direction & culture.•Managed internal merchandise vendors & budget tracking.•Collaborated with RC team & HRD for recruitment marketing campaigns & uni partnerships.•Researched recruitment/tech landscape for a sustainable hiring pipeline.•Provided internal media support for employer branding strategy.Accomplishments:✅ Transferred email automation tool to Sender and biz management platforms to BaseVN, saving 30% of the time & cost spent on email campaign setup, task managing with more features.✅ Successfully launched the website by refreshing the brand visual and changing the site structure to a better UX/Ul.✅ Joined 2 recruitment events at TDTU & UEH.

Ho Chi Minh City, Vietnam

- Worked closely with Account and Creative teams to deliver messages tailored to products and customer needs.- Created, edited, and revised content for various projects, including video scripts, social media posts, blogs, and POSM.- Presented concepts and final deliverables to internal teams and clients.- Reported and analyzed social platform data for campaign evaluation.- Proposed updated strategies to enhance post-production for future campaigns.- Oriented and collaborated with the design team to create key visuals (tools to use: Canva, PS, AI, basic Figma).- Assisted in image production, improving client's brand identity.

Vietnam

- Researched materials and updated industry-specific terminology on CAT tools (Smartcat, OmegaT) to optimize the translation process and ensured translated content conveys original meaning and tone.- Cross-referenced specialized dictionaries and translation tools to check the quality of translation.- Researched in-depth knowledge of various sectors, including tourist attractions, culture, gastronomy, workshops, etc., to convert the text properly.- Proofread and edited content to maintain its original format.

Bachelor'S Degree, Foreign Languages, Literatures, And Linguistics

Hospitality Administration/Management

- Fully funded by Nanhua Exchange Program - Attended a program for learning operation processes in hotel management system software