I’m passionate by complex system, its questions, actors and triggers that designs it. How to navigate chaos with less risk, or how to quantify and predict culture. Moreover, how to bring more humanity and plurality into brand's culture. For the past 20 years I have been working in the creative industry helping brands to deliver simple strategic solutions through communications, services and products. I work in the intersection between data analytics and creative strategy, translating rational observations into emotional insights and narratives that help to solve problems.A problem that goes beyond the brand’s bubble into society and how to live in a more biocentric and ethical world. Towards a more inclusive future with new narratives and new narrators. *Co-founder at "All of Us - International Women of New York”. We produce content and events to empower immigrant women regain their independence away from “home”.Collaborator of Papel&Caneta Refugee Orchestra project, to address misconceptions about refugees in order to show the value each person brings to society.Mentor & Collaborator of Escola Africa with a vision to develop future Creative Leaders and change the Advertising landscape -- more inclusive, more plural, more real
Listed skills include Digital Strategy, Creative Strategy, Advertising, Digital Marketing, and 40 others.