With over 15 years of experience in sales and marketing, I am a Marketing Automation & CRM Specialist at SanaExpert GmbH, a health and wellness company operating in Germany and Switzerland. I hold an MBA in E-Commerce and a Master's degree in International Business, which equip me with the knowledge and skills to navigate the global and digital markets.My core competencies include online marketing, e-commerce, lead generation, content marketing, web analytics, social media, and online advertising. I optimize and manage the marketing automation and CRM systems, tools, and strategies that enable SanaExpert to reach and retain its target customers, increase conversions, and enhance customer loyalty. I work directly with the strategic and tactical marketing planning of the company, leading and collaborating with multi-disciplinary teams, agencies, and suppliers. I am a hands-on, analytical, and tech-savvy professional, always looking for innovative and effective ways to deliver results and value.