Kiwi Creative is the go-to marketing agency for B2B software and technology companies looking to grow. As a HubSpot Platinum Agency Partner, we help our clients develop an authentic brand, generate better leads and enable their sales team to close deals faster.As an executive leader, I'm responsible for the agency’s strategic direction and operations.- Develop and oversee implementation of our agency's marketing and sales plan to support year-over-year (YOY) growth.- Manage new business development initiatives, including scoping, estimating, pricing new projects and leading contract negotiations.- Oversee all client commitments, including branding and customer experience engagements, lead generation and nurturing campaigns, web strategy/UX, SEO/SEM, social media advertising, email marketing via HubSpot CRM and marketing automation (MA), content marketing and digital analytics.- Develop our agency's team, company culture and operating policies necessary to reach our growth and operational targets.- Conduct market research and competitive analysis to stay ahead of our competitors and changing landscape.

Chatmeter is the most trusted and reliable brand reputation and local listing management platform on the market. As the Head of Healthcare, I'm responsible for the development and execution of an effective business strategy specific to the healthcare market.

Influence Health creates web-based solutions that help healthcare organizations find, attract and retain loyal consumers. - Business leader of the services division providing vision, direction and leadership, including administrative, operational and financial oversight. - Direct all business development and forecasting, strategic plans, including product go-to-market strategy, marketing and sales plans, and overall commercialization of digital solutions.- Lead innovation in consumer experience and digital transformation consulting engagements for a portfolio of four healthcare MarTech solutions: Healthcare CRM, CMS/Web, Digital Marketing System, Listings/Reputation Management.- Responsible for operational excellence leading to revenue growth and client satisfaction during implementation of MarTech solutions. - Develop and implement scalable systems and processes that enable efficient tactical execution within our lattice matrix style alpha teams and task forces.- Establish key performance indicators, metrics and service level agreements (SLAs) for continuous operational improvement.- Manage strategic initiatives for 125 brands by leading and developing a team of 50 project managers and subject matter experts in CRM data integration and analysis, digital strategy, web, mobile, search, and social media.- Train business development teams in consultative selling to increase lead and demand generation, sales pipeline, as well as improve sales close rate.- Identify new opportunities for consulting, information technology and managed services through extensive market and competitive analysis.- Prepare business cases, build consensus among executive leadership, and present results of new strategic initiatives to the C-suite.- Manage contractor and vendor relations, oversee RFPs, pricing, project scoping, workflow and resource management to ensure client satisfaction.

- Directed marketing operations to deliver professional services in a SaaS environment. Responsible for developing business and marketing strategies, as well as implementing process improvement. - Oversaw a multi-million-dollar budget and tracked key performance indicators (KPIs) to enhance ROI.- Managed a team of 12 subject matter experts in web and mobile, search and social, direct mail/print and CRM specialists.- Spearheaded strategic web redesign projects using the latest trends in user experience (UX) design, usability testing, customer retention strategies, social media, paid and organic search engine tactics.- Supervised delivery of digital marketing work products, including SEO audits, campaign performance and ROI reporting. - Ensured adequate scoping, pricing, workflow, and resource management to deliver client work with excellence.- Managed contractors, key third-party partnerships and vendors to ensure flawless execution of projects.- Provided training and mentorship ensuring teams are functioning at optimal efficiency, and with appropriate subject matter expertise in digital and print marketing.

- Managed a team of 6 content, search, social media, UX/UI, information architecture (IA), mobile marketing and web analytics specialists. - Responsible for managing 20+ clients leading to annual contract renewals.- Developed and presented various marketing automation and multichannel CRM strategies to launch lead generation and targeted marketing campaigns.- Responsible for developing and managing the department's strategic plan, budget, and revenue projections. - Developed new go-to-market, recurring revenue digital marketing service packages - managing the entire cycle from ideation to process development to pricing and marketing new services.- Actively participated in cross-functional teams providing subject matter expertise for the improvement of software products.- Managed contractor and vendor relations, and negotiated pricing. - Oversaw services pricing, project scoping, and workflow. Responsible for resource management, capacity and utilization to ensure client satisfaction.

- Responsible for 25 hospital marketing clients leading to annual recurring revenue.- Consulted with hospital website administrators and management teams to develop a custom search engine optimization strategy for healthcare consumer websites. - Managed development and implementation of health content strategy and search engine optimization for multiple MEDSEEK clients.- Analyzed competitive intelligence, as well as on-page and off-page optimization factors to provide strategic website recommendations.- Interpreted web analytics data and website statistics to determine efficacy of content strategy, search engine optimization, and new patient acquisition in key service lines.- Presented web reports and findings to management teams proving effectiveness of organic search campaigns.- Spearheaded search engine optimization campaigns across multiple service lines and defined KPIs to support business goals. - Prepared and hosted client-facing SEO/web strategy training sessions.

Strategic internet marketing and website consultant with experience in planning, managing, and measuring online marketing campaigns for a variety of clients across multiple industries (ecommerce, manufacturing, marketing agencies and more). In short, I have helped small to large businesses build lead and sales generating websites, as well as plan, implement and manage comprehensive web marketing programs to meet business goals and objectives.Core services include:- Web analytics- Web design and development consultation- Online marketing programs (SEO, PPC, content marketing, social media)- Conversion optimization (lead generation and sales)Responsibilities: - Built a digital marketing services division, resulting in new recurring revenue.- Responsible for management of 20+ clients in multiple industries, including medical device companies such as AED Superstore and Grab-Bar.com.- Implemented comprehensive search domination campaigns including SEO, pay per click (PPC) and display advertising, improving lead generation, customer engagement, sales and funnel conversion goals.- Directed e-commerce marketing projects, including paid and organic search engine strategy, customer acquisition, engagement and retention.- Developed web analytics profiles with custom filters for event tracking and conversion funnels. Created custom dashboards and reports with traffic segmentation, conversion rate, and goal abandonment.- Defined KPIs to support business goals. Provided recommendations for improving conversion rates, website performance and customer engagement.

Dynamic interactive marketing agency offering web design, development, hosting, and online marketing to over 500 clients worldwide, from small businesses to Fortune 500 companies.- Managed implementation of search engine marketing (SEO, PPC, link building, content distribution, social media) and other online marketing (comparison shopping, email marketing, site merchandising) strategies for multiple TKG clients, including global brands such as Timken, Kay Jewelers, Robots.com, and Diebold.- Analyzed both on-page and off-page optimization factors to provide recommendations for future strategies.- Interpreted web analytics reports and website statistics to determine effectiveness of SEM strategies.- Managed and analyzed pay per click data and make PPC recommendations based on data collected.- Identified, evaluated, and recommended solutions to issues related to online marketing strategies with current and potential TKG clients.- Mentored a team of 6 new digital marketing professionals to ensure best performance of brand management projects. - Cultivated vendor relationships to establish cost-effective resources.

E-commerce outlet for consumer batteries (medicbatteries.com) and soundproofing materials (audimute.com) - Develop and execute all online marketing and branding strategies including SEO/SEM, PPC, email and affiliate marketing, social media, comparison shopping, and site search merchandising- Manage all aspects of website infrastructure including web development, design, content management, and web analytics- Analyze online marketing campaign performance to optimize ROI, conversion goals, and KPI expectations- Manage web projects utilizing cross-functional in-house staff and contracted web development and interactive agencies- Define and manage online marketing budget to maximize ROI- Provide creative direction for website design and graphics, online display advertising, and content creation- Develop and manage promotional strategies including coupons, product reviews, customer surveys, and price incentives- Analyze industry trends and customer feedback to guide ongoing marketing and product development efforts- Identify opportunities within current and emerging technologies to implement new online marketing efforts- Present results of web analysis to senior management and make actionable recommendations

Online retail outlets for general consumer products (NVSStores.com) and formal wear (NVSStyles.com) - Developed and launched both E-commerce websites NVSstyles.com and NVSstores.com- Managed online marketing initiatives including PPC, email marketing, comparison shopping, and affiliate marketing- Oversaw website updates including new product development and placement, web design, and content creation- Managed other marketing functions including offline marketing campaigns, market research, and advertising budget- Directed day-to-day business operations utilizing both on-site, and virtual teams- Grew market share through use of multiple online sales channels such as GoogleBase, Amazon, MSN Shopping

One of the first online bridal shops and specialized formalwear liquidation companies (bridalgown.net) - Guided the internet start-up company to consistent growth during early stages of e-commerce boom - Strategically grew sales from $1k to $40k per month- Maintained and developed a full-time staff of up to eight employees- Negotiated and managed several web development projects from inception to completion- Successfully negotiated and managed sale of company in 2005

Non-profit, fundraising program- Presented fundraising concept and conducted all preliminary research to determine viability- Established 6 person committee to spearhead program implementation- Responsible for managing crew of program volunteers- Developed all program processes, policies, and procedures “from scratch”- Create ongoing internal and community marketing efforts utilizing minimal resources- Responsible for procuring, maintaining, and selling $5k to $10k worth of inventory per week- Maintain ongoing communications with program volunteers, committee members, and parish administration