Actioning creative briefs is what I do. Regardless of the industry or segment, I have a natural ability for deconstructing high-level omni-channel campaigns and translating key priorities into functional milestones.My exposure to content development, specifically on the creative execution side, allows me to develop marketing strategies to share with both clients and internal teams. My experience in managing client groups, developing lead nurturing strategies and negotiating vendor partnerships has provided me with first-hand insights into diverse approaches. In the end, we choose to do what we do because passion drives us. I am driven by creating and delivering engaging digital and social campaigns, creative brand content and top-shelf user-experiences. www.giselleboada.com