Giselle Butler, Miba Email & Phone Number

Plantation, Florida, United States

Drives successful, on time delivery of creative projects in support of top tier, highly complex Brand and Marketing Initiatives. Executes concurrent and complex projects from conception through delivery, including managing scope and resources, scheduling, developing project plans, and providing status updates to project stakeholders and executive teams. Drive process improvements to optimize efficiencies, quality and productivity through data analysis, feedback reviews and fostering a culture of Change Management across teams. Contributes as a key stakeholder feedback about the full funnel process for Creative Services, providing key insights to Creative Operations leadership from PM’s POV.Use Workfront and JIRA

Dania Beach, Fl

Boca Raton

Work with WrIke.

Drove the business revenue on an an ad hoc basis by targeting, identifying and profiling qualified clients to acquire new accounts. Conducted market and consumer related research in several industries. Delivered analyses on market trends on an ad hoc basis including competitive threats, economic conditions and industry trends. Assistdc in the formation of the annual Business Plan and Strategic Marketing Objectives.

Plantation, Fl

Communications Specialist, Digital Content Strategist and Brand Ambassador for 3 of UA Brands: Uniform Advantage, ChefUniforms, MedicalScrubsMall.com through content strategies including blogs, articles, scholarship campaigns, infographics, social media advertisements, billboard ads, press releases and relationships with vendors and charities. Assisted and managed projects assigned from VP of Marketing to have a competitive advantage.Responsible for SEO Account Management that included Keyword Research and Optimization, Competitive Analysis, Analytics Audits and Performance Metrics for each Brand and linking strategies to drive traffic and increase the visibility of UA's websites in all relevant search engines. Collaborated with the Visual Merchandising, Store Management, Art and Marketing teams to provide marketing support to our Retail Stores. Managed Uniform Advantage's B2B Outside Sales initiative and partnered with their Retail Store Management team to help them increase their sales and assist them in their marketing efforts doubling revenues between 2014 and 2015.Managed Uniform Advantage’s Trademark Audits and followed up with non-compliant companies to take steps to remove the trademarks from their sites.Managed and implemented social media strategies for Uniform Advantage and Chefuniforms.com.Managed relationships with chefs, nurse bloggers, publishing outlets, non-profit organizations and vendors.

Coral Springs, Florida

Established a home-based business, focusing on exceptional customer service and niche marketing of skincare, makeup and body care products. Managed all aspects of the business including Inventory Management, Business Development, Marketing Strategies and Implementation, Product Presentations, Finance, Customer Service and all Administrative Functions. Generated 200+ customers.

Plantation, Fl

Managed the Operations Team comprising 5 team members.Assisted the SVP – Media Services in preparation for P&L to forecast, budget and improve the business. Developed operational metrics and linked metrics back to financial models to inform business on best opportunities for margin enhancement.Managed between 100 – 150 client accounts.Created a Central Support System, the “Engine Room” of the Division between the Sales/Client Services/Full Services Lead Program Teams, the Distribution Teams and the Operations Team.Partnered with the Sales/Client Services/Full Services Lead Program Teams to help Advertisers set up their Advertising campaigns effectively and maintained them for long term performance and continuous improvement to achieve their desired ROI Metrics.Partnered with the Distribution teams to help them start generating leads for Advertisers for Email, Display, Search, Social Media and Click to Call campaigns.Trained all new employees on Monetizeit’s Platform as well as oriented them on Sales/Operations Processes and Systems.

Miba, International Business And Marketing

Certificate In Management, Project Management

Certificate In Achievement - Leadership Effectiveness Training For Managers

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing, And Related Support Services

Activities and Societies: American Marketing Association, Caribbean Students Association