My entire background throughout my professional career has been in both Marketing and Sales support. From having worked in both B2C and B2B roles, I have been able to build my experience and knowledge working closely with others players on the medical and academic segments, sales, product and operations teams to leverage global strategy, generate leads to drive new customers acquisition, increase brand awareness, grow existing accounts and support company revenue goals.In 2015 I was elected 1 of 15 most engaged marketing professionals by LinkedIn Brazil Ranking and won the HIMSS Brazil Innovation Awards with an evidence-based medicine Clinicalkey case study.SKILSSStrong understanding of KPI's and industry benchmarks for high performing digital marketing strategies, including an ability to turn data into insights and actions.Results driven based on measuring and evaluating the ROI of marketing investments within the region to ensure the best and most effective return of overall marketing actions.Experience working with external PR and marketing agencies to provide direction on planning, execution, tracking and reporting/analytics.Ability to be flexible in a very fluid and dynamic environment including dealing with changing processes and priorities.Drive deliverables and collaborate with all stakeholders in a matrix and global environment.TOOLSMicrosoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams)Workfront (work management platform)Photoshop & IllustratorExpressionEngineMarketoTableauSPECIALTIESPromote Electronic Resources for Academic and Medical Institutions in Brazil.