Giselle W. Email & Phone Number

Port Melbourne, Vic, Au

Melbourne, Victoria, Australia

Adelaide, South Australia, Australia

Adelaide, South Australia, Australia

Marketing account manager for Journey Beyond Rail Expeditions, promoting Australia’s iconic rail journeys: The Ghan, Indian Pacific, Great Southern and The Overland.

United Kingdom

Delivering written content and ensuring the highest standards are maintained across the network, with responsibility for planning, developing, implementing and monitoring promotion of the BiD Masters brand to clients and prospective Network Partners.

London, United Kingdom

A boutique agency focused on copywriting and content provision. Createwright provides editorial, copywriting, proofreading, marketing and design services through a network of experts in their fields. Additionally, Createwright works with BiD Masters on bid writing across transport, infrastructure, defence and facilities management sectors. As Founder and Managing Director, I am responsible for all aspects of the business, including client liaison, building the project network, administration and management, as well as being the senior project lead on the majority of projects, ranging from bid writing to copywriting and marketing consultation.

Ad Astra

Consult on marketing projects across multiple industries, including highly regulated sectors. Provide copywriting, editing and proofreading services on client projects, including bid work. Assume the role of editor for Ad Astra's Lifestyle magazine.

Park Lane, London

Edit, manage, proof and write for Fine & Country and the Guild of Property Professionals' property/lifestyle magazines and ensure all articles are of a high standard. Seek freelance contributors and edit to fit editorial guidelines. Establish style guide. Prepare marketing material including web content, adhering to brand guidelines. Write articles on behalf of members for distribution to both consumers and media. Since March 2019, this role has been assumed by Createwright.

Dubai

Group Deputy Editor for the Etihad Airways suite of magazines. Write, edit and proof articles on a range of topics, from travel to health, profiles and sports. Support the Group Editor in all areas of magazine production, from planning to print.

Ho Chi Minh City, Vietnam

Promote the employment generation projects of Mekong Plus, an International Non-governmental Organisation. Generate and manage wholesale leads and procedures. Manage events. Seek business partnerships. Develop marketing collateral. Train sales staff and identify trainers for new product categories. Develop innovative products to meet market requirements. Improve and further develop the website. Manage all brands. Oversee the marketing requirements of 6 shops and 2 brands across two countries.

Manage the marketing department and oversee consumer and trade marketing activities including event sponsorship, development of sales and marketing materials and branding. Develop trade relationships. Plan and execute consumer and trade promotions. Manage and market the 7DAYS website. Contribute to editorial and sales functions to secure loyal readers and advertisers. Enter into partnerships with local businesses to enhance the 7DAYS offering, including distribution, editorial and promotional activities. Plan and execute internal events to build team relationships.

Manage the marketing team. Formulate and implement marketing and sales strategy for Ski Dubai through relevant plans, programmes, events and promotions. Prepare and manage the marketing budget and financial controls relating to marketing spend. Plan and execute all elements of the marketing mix. Select, appoint, and manage relationships with media, design and PR agencies. Generate sales through relationships with trade and consumer partners. Act as a designated spokesperson for the organisation and establish local, regional and international media contacts. Generate positive PR across all media and manage risk in sensitive media cases. Prepare monthly, quarterly and annual marketing reports.

Provide logistical and liaison support for visits by senior officials and Government Ministers. Manage both internal and external client events held at the Embassy. Provide the administrative function for the Embassy’s signature events. Publish the Embassy-wide weekly newsletter. Liaise between Australian Government and Japanese Government offices. Manage Administration section projects as required

Master Of Arts - Ma, Creative Writing

Mba, Marketing

Master Of Business Administration - Mba, Marketing

Grad Cert, Asian Studies

Ba, Philosophy

Activities and Societies: Activities Council Rep Union Bar Rep Old Nick Theatre Company