Consolidated career in Marketing, Communication and Trade Marketing. Professional with over 15 years of experience, leading multidisciplinary teams, advertising campaigns, developing and launching brands and products, as well as managing internal and external communications, with expertise in building comprehensive marketing strategies, from branding to trade marketing, focusing on planning and executing events.• Extensive experience in integrated Marketing management, responsible for all of the company's strategic planning, commercial policies, sales practices, communication, products and services. Demonstrated competence to keep businesses competitive in the market, making adjustments to all planning whenever necessary.• Constant interface with the sales, commercial, marketing and merchandising teams, acting as a focal point in the development and application of Trade Marketing strategies. Contact with all areas involved to summarize strategies assertively, considering the reality at points of sale and the company's objectives. Monitoring executions at the POS to ensure proper alignment of actions and plans developed.• Branding Management, directing communication strategies in different media. Definition of the brand's voice, target audience and channels for interaction, with experience in digital, managing social networks with a focus on approaching customers, always seeking to improve the company's image and value.• Extensive experience in organizing and managing events, from conception to final execution; working on planning, selecting suitable locations, coordinating suppliers, developing publicity and promotion strategies, in addition to ensuring the quality and effectiveness of each aspect of the event to achieve the desired results.• Responsible for all internal and external communication planning for the company. Strong performance with internal marketing as well, seeking to improve the company's relationship with its employees.• Planning and management of Marketing and Communication campaigns, working with online and offline media. Conducting brainstorming processes to define campaign objectives, creative directions, budget control, instructing the activities of internal teams and contracted agencies, adapting communication according to each vehicle and monitoring results, making adjustments whenever necessary.
