Gisselle Bances Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Led all stages of production for 40 shows, in English and Spanish, driving 50% year-over-year audience growth.Launched the first Latinx podcast network, achieving 27M downloads and $12M in advertiser investments in the first year.Cultivated and maintained relationships with celebrities, influencers, global production companies, stakeholders and networks. Managed day-to-day operations, creative direction, and a team of 10.Oversaw all aspects of production: pitches, casting, script development, editorial, timelines, budgets and contracts.Sourced new IPs, leading to 3 podcasts acquired and adapted into films/TV series.

Greater Los Angeles Area

Directed production and post-production of 10 original entertainment and lifestyle videos, achieving over 5M downloads a week.Created new content formats, including the first bilingual social media series, securing $5 million in advertiser investments.Managed cross-functional team of 10 designers, writers, producers, and editors.Researched, pitched, booked, interviewed, and wrote 4-6 editorial stories daily, driving 500k unique users.Implemented production processes that streamlined workflows, enhancing efficiency and reaching 20% monthly audience growth.Partnered with Sales and Marketing to create promotional campaigns, increasing advertiser spending by 15% quarterly.

Los Angeles, California, United States

Produced and developed 6 documentary shorts for the CBS special, "Essential Heroes: A Momento Latino Event" hosted by Eva Longoria, Ricky Martin and Gloria Estefan.

Greater Los Angeles Area

Led production of 50 original short-form videos weekly, contributing to a 15% increase in views.Mentored a team of 15, managing content strategies and production standards for platforms, including YouTube, Facebook, and Instagram.Researched, assigned, and selected the most compelling editorial stories, increasing monthly views by 20%.Developed and produced original series for Instagram and YouTube averaging 700k views per video, achieving audience growth of 25% quarter over quarter.Wrote breaking news scripts, gave final approval on all deliverables, and wrote SEO-headlines, driving 20% increase in organic traffic.

Greater Los Angeles Area

Lead producer for weekly, live, bilingual TV variety show that featured celebrity guests, live musical performances, music videos, and packaged video segments. Head of field production that included: scheduling, booking, researching and interviewing people on camera. Translated and subtitled interviews from Spanish to English and managed team of five segment producers and production assistants.

Greater Los Angeles Area

Lead producer for bilingual TV show "Have You Cine" that followed "dinner and a movie” format. Each episode featured a host and celebrity guest discussing a film that made an impact in Latino cinema.

Greater Los Angeles Area

Production assistant for daily, live, KTLA Morning News Entertainment report with Sam Rubin. Wrote and produced pre-taped music and movie news segments. Prepared all video assets and research for live morning show and interviewed celebrities at junkets and red carpet events.

Greater Los Angeles Area

Producer for daily, live, bilingual TV show that included: celebrity guests, live musical performances, music video countdowns and packaged video segments. Wrote and produced all music and movie news segments. Interviewed celebrities at junkets and red carpet events.