- 95% client renewal rate and creating USD 1.5 Mio revenue per annum, by designing and delivering re-occurring insight reports to clients addressing core insight needs, including Brand Tracking, Market Sizing, and Audience Identification and profiling using YouGov online community panel.- Insights discovery: deliver data-driven narratives and storytelling including recommendations, resulting in a 117% increase in renewal contracts for the biggest client of YouGov, the biggest online travel agency in SEA.- Oversee and mentor 3 junior team members, helping to develop research, technical, and soft skills

- Head of 2 Ipsos Service Line, Observer and Channel Performance. People leadership and managing 2 teams of researchers to reach Service Line objectives.- Maintain clients’ satisfaction and generate new business opportunities by building Ipsos credibility towards new clients.- Manage multi-country projects. Coordinate closely with regional and global offices as well as the internal operation team to achieve operational excellence.

- Drive Clients' satisfaction by providing insights and actionable recommendations during presentations or business reviews and also by providing value-added analyses and response to special requests.- Undertake sales activities independently in conjunction with senior staff in terms of preparation and delivery of proposal and credentials.- Ensure the generation of required revenue from the assigned client portfolio and proper contract costing in order to meet the agreed budget targets.- Lead and grow a team of researchers.

- Analyze performance marketing KPI to align with company’s target and budget, prepare monthly business report and competitor review which comprised pricing, marketing activities, and mystery shopping analysis and present to top management.- Conduct market research to strengthen company’s understanding towards current financial technology category, formulate and recommend business strategies for the company to support company’s strategic planning.- Prepare business case and proposal presentation for each project initiatives. Analyze and monitor CRM tools for marketing and operational activities.

- Responsible for business analytics and intelligence, overall strategy, activity evaluation, and all data driven action in Kalimantan, Sulawesi, and East Indonesia Region.- Produce comprehensive dashboard for total region, comprised of 16 cities performance on marketing and operation. Be a business consultant for all stakeholders including city head, marketing, operation, and sales function. Coordinate monthly regional workshop, presenting business update and facilitate strategies workshop.- Leading and executing strategic proposal from each city to headquarter office (fare adjustment, additional incentives, marketing programs, etc.) and following up and evaluating all local initiatives

Danone Early Life Nutrition is nutrition manufacturer company with main brands: SGM, Bebelac, and Nutrilon. My responsibilities are:- Develop mid term to long term plan to increase category’s growth target in each channel, execute and monitor the action plan items in relation to category growth plan.- Lead shopper research by working with research agency, initiate research brief by working with key stakeholders. Responsible to validate research findings before presentation to internal team for strategic application.- Lead yearly picture of success guideline based on latest shopper insight and channel strategy: Total Danone assortment, promotion guideline, and merchandising guideline for all brands and channels.- Collaborate closely with marketing and sales team to develop operational plan in order to strengthen company’s understanding towards current market condition and company’s position in the market.- Keep updated with the market’s categories, insight trends and innovation and use it as a benchmark in developing best practice category plan for Danone’s accounts and channels.- Support the business planning process through trade categories data analysis and opportunity identification in order to collaboratively create an effective and implementable business plan that will increase the company’s competitive positioning in the market.- Coordinate yearly business events with company’s retailer partners and manage the whole business presentations.

Mead Johnson is Formula Milk major manufacturer with flagship Enfa. My responsibilities are including:- Prepare monthly market share summary for management, market update, KPI dashboard, as well as compiling area sales report. - Manage retail tracking and consumer brand health tracking data.- Coordinate with brand management and all commercial department in generating data driven actionable plan.- Expanding role to strategic planning function, market analysis, manage sales and supply chain data to gather insight for business strategic action.

Client Service function for Nielsen's Retail Audit Division. Handling multiple FMCG categories for Nielsen's major global clients. Providing insights and actionable strategies using Retail Audit data. In addition, most deliverables are integrated insights which including Consumer Panel and Consumer Insight Services.

Start from Research Executive and then promoted to Senior Research Executive.Conduct consumer and marketing research projects including preparation, preparing research design and questionnaire, interviewers briefing and field coordination, project management, manage day to day operation, checking data and outcome, analysis and report preparation, as well as presentation to clients. Work on projects that using statistical tools and various survey methodologies on various industries including tobacco, automotive, property management, FMCG, and telecommunication.