Gitanjoli Borah Email and Phone Number
New waters, old sails.As a Senior Manager at ICICIdirect, I led the content marketing team and created engaging and informative content for various platforms and audiences. I successfully increased the user retention rate by 25% and the conversion rate by 15% through content optimization and analytics. I have also contributed to multiple publications and blogs, showcasing my editing and writing skills and my domain expertise in finance and investing.I have a diverse and unconventional educational and professional background, which has shaped my values, motivations, and goals. I hold a Master of Business Administration degree from NMIMS, Bangalore, and a Master of Science degree in Microbiology from Garden City University. I have worked in different roles and industries, from publishing to staffing, and have always strived to learn new skills and pursue new challenges. I believe in being happy but not content, and never conforming to societal norms. I am always ready to start over and press the F5 on my life.
Mirae Asset Capital Markets (I) Pvt Ltd
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Senior ManagerMirae Asset Capital Markets (I) Pvt Ltd Feb 2024 - PresentMumbai, Maharashtra, India -
Senior ManagerIcicidirect May 2022 - Nov 2023Mumbai, Maharashtra, IndiaDriving brand visibility through omnichannel content marketing and integrated brand campaigns. -
Content WriterTeamlease Services Limited Dec 2021 - Feb 2022 -
MemberRang: The Events And Cultural Committee, Nmims Bangalore Jul 2020 - Jul 2021Bengaluru, Karnataka, India -
TreasurerRang: The Events And Cultural Committee, Nmims Bangalore Mar 2021 - Jun 2021Bengaluru, Karnataka, India -
Content Marketing InternSurveysparrow Apr 2021 - Jun 2021-Created survey templates using SurveySparrow’s proprietary software as part of resource building-Developed SEO-compliant high-quality content as part of the content marketing strategy-Developed various product marketing strategies-Improved brand presence with well-researched up-to-date content on high traffic keywords -
Winter InternSmile Foundation Jan 2021 - Feb 2021Kolkata, West Bengal, IndiaWorked with understanding beneficiary stories for their STeP initiative and creating testimonials based off interactions. -
Scientific EditorIndegene Jun 2017 - Jul 2019Bengaluru, Karnataka, India-Editing scientific content for style, grammar, consistency and typos, following various style guides, including the American Medical Association Manual of Style and American Psychological Association of Style-Promotional and medical review-Worked on different deliverable types such as print and digital modules, including emodule, articulates, newsletters, and presentations from different business units for US and UK clients -
CopyeditorIndegene Jun 2016 - May 2017Bengaluru, Karnataka, India -
Junior CopyeditorIndegene Jun 2015 - May 2017Bengaluru, Karnataka, India -
CopyeditorCosmic Strands Feb 2015 - Apr 2015Bengaluru, Karnataka, India
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CopyeditorMps Limited Jul 2014 - Nov 2014Bengaluru, Karnataka, India
Gitanjoli Borah Education Details
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Master Of Business Administration - Mba -
Microbiology, General -
Biotechnology -
Tagore Academy -
Chinmaya Vidyalaya
Frequently Asked Questions about Gitanjoli Borah
What company does Gitanjoli Borah work for?
Gitanjoli Borah works for Mirae Asset Capital Markets (I) Pvt Ltd
What is Gitanjoli Borah's role at the current company?
Gitanjoli Borah's current role is Content & Brand strategist || Digital Marketer || Storyteller || Consumer-oriented empath driving brand stories to generate leads.
What schools did Gitanjoli Borah attend?
Gitanjoli Borah attended Svkm's Narsee Monjee Institute Of Management Studies (Nmims), Bangalore, Garden City University, Garden City University, Tagore Academy, Chinmaya Vidyalaya.
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