Gita Shonek Email & Phone Number

Serving as a Public Relations Vice President with multiple teams and direct reports. Lead public relations and marketing initiatives including planning and implementation efforts to maximize public visibility for a variety of clients including arts & culture, restaurant, hospitality, event, healthcare and tech clients. Draft promotional materials for distribution to various marketing channels. Proofread and edit both written and graphic content before distribution to external media sources to ensure that the message being conveyed accurately promotes the client’s goals along with proper branding. Build relationships with press and social media influencers to secure coverage. Serve as a company representative at public events and gatherings. Lead several teams with 5-10 accounts each, overseeing aspects of all public relations and marketing for numerous clients.Key Achievements:• Created, oversaw and implemented successful public relations plans for a multitude of clients.• Garnered international, national, regional, and local coverage in a variety of industry, trade, lifestyle, and travel outlets.

Served as PR Division lead with multiple direct reports. Created and implemented new systems and processes for division. Implemented company-wide rebrand across all client-facing and internal documents. Lead public relations and marketing initiatives including planning and implementation efforts to maximize public visibility for restaurant, hospitality, and event clients. Draft promotional materials for distribution to various marketing channels. Proofread and edit both written and graphic content before distribution to external media sources to ensure that the message being conveyed accurately promotes the client’s goals along with proper branding. Build relationships with press and social media influencers to secure coverage. Serve as a company representative at public events and gatherings. Lead accounts, overseeing all aspects of digital marketing, social media, graphic design, and public relations for numerous clients.Key Achievements:• Implemented successful integrated marketing plans for a multitude of hospitality and restaurant clients. • Garnered international, national, regional, and local coverage in a variety of industry, trade, lifestyle, and travel outlets.

ASTRODATENovember 2020 (3 Week Sprint)Product ManagerInvented product concept and led project as the product owner/manager on an agile team with developers to create a mobile responsive dating website (AstroDate) that utilizes astrology to match individuals. Performed UX research including competitive audit, surveyed 185 people, focus group, user journey & MVP workshops, and identified KPIs. Based on research data, designed personas and user flows. Designed moodboards, wireframes, and mockups. Conducted user testing with multiple rounds of iterations, then prototyped final product with interactions. Collaborated with development for efficient handoff using Figma. Currently partnering with development to launch.MS. MOSS October 2020 (3 Week Sprint)Product ManagerDeveloped business concept and mobile ecommerce website for ms. moss, which provides custom and prefabricated moss walls. Completed competitive audit, 1:1 interviews, and data analysis. Used research to define UX strategy and proto personas. Created moodboard, wireframes, mockups, user testing on prototypes, iterations and style guide.

Miami, Florida

Lead all public relations and marketing initiatives including planning and implementation efforts to maximize public visibility for event, restaurant, hospitality, non-profit, festival, and museum clients. Draft promotional materials and media content for distribution to various marketing channels. Proofread and edit both written and graphic content before distribution to external media sources to ensure that the message being conveyed accurately promotes the client’s goals along with proper branding. Build relationships with press and social media platforms to secure coverage of institution events. Serve as a client representative at public events and networking gatherings. Guide staff through project tasks.★ Key Achievements:► Implemented successful public relations and marketing plans for a multitude of various clients. ► Garnered international, national, regional and local coverage in a variety of industry, trade, lifestyle, and travel outlets.

Miami Beach, Fl

Created and launched revamped marketing materials and PR strategies to boost interest with key demographics and increase attendance with younger audiences. Made and maintained connections with key media contacts to aid in securing museum publicity. Authored articles, newsletters, and press releases released to media contacts and external outlets. Managed social media presence to attract new interest via real-time online content feeds. Created exhibition advertising, event invitations, program brochures, web banners, event fliers, and sponsor packages. Updated museum website to ensure all information on upcoming events was fresh and relevant. Planned event logistics for public programs such as staffing, event setup, and mission objectives. Tracked press coverage and digital media analytics.★ Key Achievements:► Rebranded the Museum’s marketing materials and communications in compliance with University standards.► Marketing efforts contributed to a significant increase in program attendance and membership.

Spearheaded the planning, development, and implementation of all public relation campaigns such as press releases, media advisories, and digital communications. Contacted organization supports to solicit donations and structured fundraising efforts for raising incoming revenue that included securing sponsors and vendors. Oversaw the rollout and maintenance of membership programs. Updated the website. Set financial objectives for membership, events, and advertising. Created consistent branding of promotional materials. Supervised all support staff and interns.★ Key Achievements:► Launch of a new integrated marketing plan increased local and national visibility and raised overall attendance. ► Implemented the first-ever annual fund that raised over $114,000 in single and multi-year pledges.

Integrated social media into the management of public relations, advertising, and marketing initiatives. Primary point of contact for media and external publicity outlets to spread the unified message of the museum to staff as well as the public. Drafted promotional verbiage and branded content for distribution to print, radio, and social media outlets. Tracked digital media analytics to help shape future marketing strategies. Monitored the use of advertising budgets to ensure funds were properly allocated. Planned exhibition schedule and programs. Supervised employees and interns. ★ Key Achievements:► Rebranded the Museum’s marketing materials and communications in compliance with University standards. ► Served as Project Manager for the redesign of the museum’s website.► Marketing efforts contributed to a significant increase in event attendance and membership.

Certification, Ux/Ui Design

Master Of Fine Arts (Mfa), Visual Arts

Ba, Fine Art