Professional with 20 years of experience in commercial, business and marketing analysis areas in consumer goods and services companies, graduated as a Computer Engineer and an MBA holder. I have a very detailed and oriented business vision that has been a great value for all the data analytics roles I have hold throughout my career. I am also a team player with strong interpersonal skills and integrity. My main contributions to the companies I worked for, are: * Improving market and buyer/consumer knowledge, * Increasing sales,* Increasing market share * Saving costs through my collaboration in the analysis, planning and execution of the team initiatives. I'm looking for opportunities that allow me to add value in the marketing data analysis area.
Rackthinking
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Administration And LogisticsRackthinking Jan 2024 - PresentQuerétaro, Querétaro, MexicoResponsable de realizar pagos, registrar gastos y costos operativos, comprar insumos en general, ampliar base de datos de proveedores así como coordinar la ejecución de los proyectos y la llegada de los materiales a las instalaciones del cliente. Logros destacados: · Sistematicé la visualización mensual de los gastos de la empresa, permitiendo monitorear KPI’s comerciales y financieros, así como consolidar datos que sirvan de base para el siguiente presupuesto.· Contribuí a la mejora de la rentabilidad mediante la optimización de costos operativos como fletes e instalación, incorporando nuevos proveedores a la base de datos de la empresa
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Internal SalesRackthinking Jul 2023 - Oct 2024Querétaro, Querétaro, Mexico
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Marketing AdvisorJuan Van Heel (Jvh Corp) Dec 2021 - Apr 2023- Update estimation of market sizes in volume and value for food and beverage categories.- Contribute to the Materials Procurement process through the formulation of a tool to identify purchase needs in time according to projected sales opportunities -
Sales Planning ManagerJuan Van Heel (Jvh Corp) Aug 2021 - Nov 2021Caracas, VenezuelaOptimize resources and sales processes for ingredients used in the food and beverage industry.- Support strategic decision making through the design and implementation of an analysis tool for sales indicators by customer segment and product portfolio.- Estimate sales opportunities based on market sizes in volume and value for categories in the food and beverage industry. -
Finance Business PartnerEmpresas Polar Jan 2015 - Oct 2019Caracas Area, VenezuelaSupport the fulfillment of the categories plans serving as a link with the financial area within the multifunctional teams to guide decision-making based on financial information and analysis.- Increase sales in the categories by 10% leading projects for the launch of new formats or presentations.- Increase market share by 5% by expanding the portfolio incorporating new flavors to the brand.- Take advantage of available resources between categories, such as a production line with idle capacity and packaging, to launch new formats and maintain operational continuity.- Continuously review key performance indicators to identify problems early.- Maintain close relationship with functional to know and explain impacts, changes and deviations from actual vs. expected results.- Provide sales volume projection information by sku and price to the area of Business Financial Planning.- Participate monthly in the Material Procurement and Supply and Expiration Committees to ensure alignment with production and sales plans. -
Marketing Analytics SpecialistEmpresas Polar Oct 2009 - Jan 2015VenezuelaGenerate insights into consumer/shopper trends and purchasing channels to drive actions that drive growth in more than 15 food, beverage, and clothing care categories, as well as entry into new categories.- Identify findings on purchase and consumption in the categories through the generation of monthly reports, based on a continuous panel of households and with national representation.- Generate annual Market Valuation report (food and beverages) integrating different sources of information (syndicated, ad-hoc and own studies).- Respond to requests from Brands by preparing ad-hoc reports on the purchase and consumption of food and beverage categories.- Consolidate quarterly report of Brand Indicators for 18 categories of food, beverages and laundry care. -
Investment Projects SpecialistEmpresas Polar Dec 2006 - Sep 2009Coordinate the preparation, execution and monitoring of the Annual Investment Plan of Alimentos Polar,which covers 12 plants that produce food, cleaning products and clothing care. -
Corporate Costs ConsultantCantv Feb 2004 - Nov 2006Design and analysis of cost models of processes and services. (Call Centers, Commercial Offices, Web, Messaging Platform, Non-geographic Numbers)
Guadalupe Isabel Tello Cova Education Details
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Computer Engineer -
Diploma
Frequently Asked Questions about Guadalupe Isabel Tello Cova
What company does Guadalupe Isabel Tello Cova work for?
Guadalupe Isabel Tello Cova works for Rackthinking
What is Guadalupe Isabel Tello Cova's role at the current company?
Guadalupe Isabel Tello Cova's current role is Marketing Data Analysis, Consumer knowledge, Business Partner - CPG.
What schools did Guadalupe Isabel Tello Cova attend?
Guadalupe Isabel Tello Cova attended Universidad Simón Bolívar, Universidad Anáhuac Querétaro, Iesa.
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