Founder of an award winning, boutique agencies Criesse Communications and Clover Connect that specialise in PR, social media and digital influence, image management and events.Gitika heads the agency's verticals of luxury, lifestyle and celebrity as well as all its influencer programmes. Criesse's work in luxury has spanned leading brands including Zoya, from the House of Tata, Metromotors-AutoHangar Group, Audi, Coach, Armani, Paul Smith, Jimmy Choo, Satya Paul and many more… Show more Founder of an award winning, boutique agencies Criesse Communications and Clover Connect that specialise in PR, social media and digital influence, image management and events.Gitika heads the agency's verticals of luxury, lifestyle and celebrity as well as all its influencer programmes. Criesse's work in luxury has spanned leading brands including Zoya, from the House of Tata, Metromotors-AutoHangar Group, Audi, Coach, Armani, Paul Smith, Jimmy Choo, Satya Paul and many more. Technology projects include Trescent Lifestyles and Steinway Lyngdorf, while real estate work has been done with IREX, Kohinoor Group and Ahuja Builders. Gitika has also supported strategic luxury and influencer engagements for hospitality clients including Four Seasons Maldives, Mumbai, Bengaluru, Abu Dhabi and Thailand, Atlantis the Palm, Atmosphere Group, Fairmont Jaipur, Sofitel as well as managed PR for stand alone restaurants like Arth and Vie Lounge.Our Lifestyle, Entertainment and Celebrity Practice at Criesse, has managed PR for hit Hindi films and for Hollywood films distributed in India such as RED, Fair Game, Another Year, Nicole Kidman's Rabbit Hole, Biutiful, The Eagle among others.Our celebrity retainer and project client list includes work for Gauri Khan, Milan Luthria, Kangna Ranaut, Chitrangda Singh, Emraan Hashmi, Leander Paes, Rehan Poncha, Elli Avram, Gul Panag and projects with Martina Navratilova, Monica Hingis and Stephanie Rice. Book launches include those by Harsha Bhogle and Jerry Rao; and PR counsel and programmes for media houses MiD Day, Radio One and the Express Group, organisations such as the IMC, RWITC and CCI. Before Criesse, Gitika operationally led Ogilvy Asia Pacific's largest account Nokia, and at Ogilvy and FCB Ulka has worked on leading brands such as Britannia,Taj, Fosters , IBM and more. She has taught PR at MICA and has been featured on leading networks and publications as an expert in this field. Show less