Gitte-Lena Andersen Email & Phone Number

Kirkland, Wa, Us

Kenmore , Wa, Us

THE ANDERSEN AGENCY (prev. Andersen Consultants) is a woman-owned consulting firm dedicated to helping our clients design, build, and execute business and marketing programs.With decades of combined consulting experience, we know how to make an impact and help our clients succeed. We are experts at designing successful marketing programs, managing critical business projects, building beautiful marketing data visualizations, creating engaging social media marketing campaigns, and so much more.Our business model is simple: focus on partnerships, not profits. To our consultants this means low margins and better pay. To our clients it means fair pricing and outstanding talent.

Redmond, Washington, Us

Designed and launched Go-To-Market with Microsoft offers for purchase referral program “Marketing Services Catalogue”, recruited 25 agency partners, and built 60+ marketing services referral catalogue and promotional plan. Lead Marketing data insights efforts and built Power BI data insights/reporting dashboard serving 400+ users across different stakeholder groups at Microsoft. Own ad-hoc data insights analysissuch as ACR and FRA revenue impact of different audience segments.

Redmond, Washington, Us

Led Analyst Relations data insights efforts: Built Power BI Dashboard tracking usage of Analyst Reports by Microsoft stakeholders. Led implementation of Dynamics CRM project aimed at managing relations with Industry Analysts.

Redmond, Washington, Us

Managed the Windows Compatibility Program for the team. Built reporting Dashboard in Power BI. Managed monthly team newsletter and portal restructuring project.

Redmond, Washington, Us

In DX ISV Audience Team: Planned and executed Microsoft's "Road to the Cloud" event series - a business strategy and networking event series aimed at ISV. In C+E Team: Built the Microsoft Azure Certification program framework for ISV partners including the implementation of a new Dynamics CRM application management system.

Houston, Texas, Us

Redmond, Washington, Us

Planning and driving the execution of Microsoft’s Premier Student Technologist Competition Imagine Cup for the US Sub. Built and implemented new program in FY14 - Microsoft Imagine Fund - that caters to US student entrepreneurs and offers accelerator experience to top teams selected. Responsibilities includes: Audience marketing and communication, digital marketing campaigns, demand generation, competition management, startup accelerator program training planning and execution.

Redmond, Washington, Us

Planning and execution of Microsoft’s Premier Student Technologist Competition Imagine Cup for the Corp. Imagine Cup team. Responsibilities includes: Demand generation campaigns, event planning, judge recruiting competition management, field & audience communications, cross-group collaboration, and collateral/web content creation.

Redmond, Washington, Us

Managed end-to-end planning and execution of US Imagine Cup Competition. Responsibilities included: Demand generation campaigns, event planning, judge recruiting, competition management, field & audience communications, cross-group collaboration, collateral/web content creation, and vendor management.

Redmond, Washington, Us

Managed a series of academic and community programs designed to generate excitement for Windows Embedded products and technologies. Responsibilities included planning and managing a $900K overall event budget for the 2010/2011 embeddedSPARK Challenge, a contest that attracted 1900+ developer hobbyists. Designed the event with input from group stakeholders, created the contest creative concept and theme, and managed all related digital assets, demand generation efforts, and event communications. Personally presented the awards to contest winners during events at Embedded Systems Conferences in Silicon Valley and Boston.

Redmond, Washington, Us

Focus: DPE Field event planning and management (TechReady Pre-Summit, DPE Field Summit @ MIX/HTML5 Airlift). Managed all aspects of the events from pre-registration and demand gen campaigns, speaker recruitment and agenda planning, to onsite experience. Efforts contributed to record attendance at group events, in some cases doubling attendance levels of previous years. Additional responsibilities: Lead a variety of Field Readiness projects: "Role HeatMap" and “MY Playbook Live” aimed at understanding the readiness required for the different field roles. Collaborated with SMSG New Hire Academy to update role and responsibility descriptions for new hires. Also, responsible for building and promoting adoption of the group's Field Sales Portal, a project that required bringing together multiple stakeholders and facilitating a series of cross-functional efforts to deliver the project on time and within budget.

Redmond, Washington, Us

Managed the "Breadth Developer" marketing project, developing a customized SharePoint site to increase content availability for the field audience. Curated an extremely large collection of content including primers, whitepapers, FAQs, and webcasts/podcasts. Initiated an internal marketing campaign to improve adoption and ensure awareness of the new resource.

Redmond, Washington, Us

Hired to develop, market, and implement diversity programs for one of Microsoft's key technology marketing groups. Analyzed retention/attrition issues using both quantitative and qualitative research methods. Developed a diversity promotion plan to increase employee recruitment and retention levels. Collaborated with HR to implement recruiting process changes and new thinking. Efforts resulted in increasing the company's diversity ratio by 20% over prior levels, in addition to securing a coveted KPI for diversity on Microsoft's leadership dashboard.

Redmond, Washington, Us

Developer & Platform Evangelism Group - DPE • Sourcing, attracting and recruiting diverse talent to Microsoft Developer and Platform Evangelism Group• Evangelizing D&PE at external and internal events• Retention program management• General HR Program Management

Milwaukee, Wisconsin, Us

Recruitment and placement of candidates. Start up of Permanent Placement concept and group. The position had an equal share of recruitment and sales

Dk

Sales of .Net based Information Management/Information Portal solutions to top 200 companies on the Danish market

Montreal, Qc, Ca

International sales of the ERP solution Navision Financials (now Microsoft Dynamics)

International sales of the ERP software; Navision Financials. Consulting and coordination of international key accounts, elaboration of international agreements and negotiation of pricing and discount structures

M.Sc., International Marketing And Management

Certificate Program, Project Management

Certificate Program, Human Resource Management

B.Sc, Economics And Business Administration

Education record

Education record

Education record