Gitte-Lena Andersen Email and Phone Number
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Sr. Marketing Program Manager with 20+ years of global software industry experience in marketing and sales. Depth of experience in highly dynamic work environments, managing all stages of marketing campaigns and programs in support of business goals. Areas of expertise include:• Marketing Program Design & Execution • Audience & Community Management• Marketing Data Modelling and Visualization • Cross-Functional Project Management• Demand Generation • Marketing Communications & Collateral• Event & Competition MarketingStrengths• Relationship building and teamwork - Effective influencer able to build trusted relationships with both internal peers and external partner/customer audiences, securing the critical buy-in needed to land cross-functional projects. • Creativity and innovation - Passionate about combating "status quo" thinking, resuscitating underperforming marketing programs, and finding innovative ways to increase engagement with audience groups.• Critical thinking and problem solving – Focused on efficiently identifying, evaluating, and solving issues using logic reasoning and best practices.
The Andersen Agency
View- Website:
- theandersenagency.com
- Employees:
- 20
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The Andersen AgencyThe Andersen AgencyKirkland, Wa, Us
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The Andersen AgencyThe Andersen Agency Oct 2021 - PresentKenmore , Wa, UsTHE ANDERSEN AGENCY (prev. Andersen Consultants) is a woman-owned consulting firm dedicated to helping our clients design, build, and execute business and marketing programs.With decades of combined consulting experience, we know how to make an impact and help our clients succeed. We are experts at designing successful marketing programs, managing critical business projects, building beautiful marketing data visualizations, creating engaging social media marketing campaigns, and so much more.Our business model is simple: focus on partnerships, not profits. To our consultants this means low margins and better pay. To our clients it means fair pricing and outstanding talent. -
Sr. Partner Marketing Manager/Marketing Data Insights Lead - Gtm Team, Global Partner SolutionsMicrosoft Dec 2018 - Sep 2021Redmond, Washington, UsDesigned and launched Go-To-Market with Microsoft offers for purchase referral program “Marketing Services Catalogue”, recruited 25 agency partners, and built 60+ marketing services referral catalogue and promotional plan. Lead Marketing data insights efforts and built Power BI data insights/reporting dashboard serving 400+ users across different stakeholder groups at Microsoft. Own ad-hoc data insights analysissuch as ACR and FRA revenue impact of different audience segments. -
Sr. Marketing Program Manager – Analyst Relations Team, Commercial CommsMicrosoft Jul 2017 - Dec 2018Redmond, Washington, UsLed Analyst Relations data insights efforts: Built Power BI Dashboard tracking usage of Analyst Reports by Microsoft stakeholders. Led implementation of Dynamics CRM project aimed at managing relations with Industry Analysts.
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Sr. Project Manager - Dx Pep Windows TeamMicrosoft Mar 2016 - Jul 2017Redmond, Washington, UsManaged the Windows Compatibility Program for the team. Built reporting Dashboard in Power BI. Managed monthly team newsletter and portal restructuring project.
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Sr. Marketing Program Manager - Dx Isv Audience Team And C+E Partner Audience TeamMicrosoft Mar 2015 - Mar 2016Redmond, Washington, UsIn DX ISV Audience Team: Planned and executed Microsoft's "Road to the Cloud" event series - a business strategy and networking event series aimed at ISV. In C+E Team: Built the Microsoft Azure Certification program framework for ISV partners including the implementation of a new Dynamics CRM application management system.
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Sr. Audience Marketing ManagerHewlett-Packard Oct 2014 - Mar 2015Houston, Texas, Us -
Marketing Program Manager - Us Dpe M&O Audience Marketing TeamMicrosoft Aug 2013 - Oct 2014Redmond, Washington, UsPlanning and driving the execution of Microsoft’s Premier Student Technologist Competition Imagine Cup for the US Sub. Built and implemented new program in FY14 - Microsoft Imagine Fund - that caters to US student entrepreneurs and offers accelerator experience to top teams selected. Responsibilities includes: Audience marketing and communication, digital marketing campaigns, demand generation, competition management, startup accelerator program training planning and execution.
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Marketing Program Manager - Dpe Student Developer Evangelism Team (Ww Team)Microsoft Aug 2012 - Jul 2013Redmond, Washington, UsPlanning and execution of Microsoft’s Premier Student Technologist Competition Imagine Cup for the Corp. Imagine Cup team. Responsibilities includes: Demand generation campaigns, event planning, judge recruiting competition management, field & audience communications, cross-group collaboration, and collateral/web content creation.
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Marketing Program Manager - Us Dpe M&O Audience Marketing TeamMicrosoft Aug 2011 - Jul 2012Redmond, Washington, UsManaged end-to-end planning and execution of US Imagine Cup Competition. Responsibilities included: Demand generation campaigns, event planning, judge recruiting, competition management, field & audience communications, cross-group collaboration, collateral/web content creation, and vendor management.
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Marketing & Community Program Manager - Windows Embedded Marketing TeamMicrosoft Aug 2009 - Aug 2011Redmond, Washington, UsManaged a series of academic and community programs designed to generate excitement for Windows Embedded products and technologies. Responsibilities included planning and managing a $900K overall event budget for the 2010/2011 embeddedSPARK Challenge, a contest that attracted 1900+ developer hobbyists. Designed the event with input from group stakeholders, created the contest creative concept and theme, and managed all related digital assets, demand generation efforts, and event communications. Personally presented the awards to contest winners during events at Embedded Systems Conferences in Silicon Valley and Boston.
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Project Manager - Dpe Field Readiness & Strategy TeamMicrosoft Jul 2008 - Aug 2011Redmond, Washington, UsFocus: DPE Field event planning and management (TechReady Pre-Summit, DPE Field Summit @ MIX/HTML5 Airlift). Managed all aspects of the events from pre-registration and demand gen campaigns, speaker recruitment and agenda planning, to onsite experience. Efforts contributed to record attendance at group events, in some cases doubling attendance levels of previous years. Additional responsibilities: Lead a variety of Field Readiness projects: "Role HeatMap" and “MY Playbook Live” aimed at understanding the readiness required for the different field roles. Collaborated with SMSG New Hire Academy to update role and responsibility descriptions for new hires. Also, responsible for building and promoting adoption of the group's Field Sales Portal, a project that required bringing together multiple stakeholders and facilitating a series of cross-functional efforts to deliver the project on time and within budget.
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Project Manager - Technical Audience Global Marketing TeamMicrosoft Jul 2008 - Jun 2009Redmond, Washington, UsManaged the "Breadth Developer" marketing project, developing a customized SharePoint site to increase content availability for the field audience. Curated an extremely large collection of content including primers, whitepapers, FAQs, and webcasts/podcasts. Initiated an internal marketing campaign to improve adoption and ensure awareness of the new resource.
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Diversity Program Manager - Developer & Platform EvangelismMicrosoft Oct 2005 - Jul 2008Redmond, Washington, UsHired to develop, market, and implement diversity programs for one of Microsoft's key technology marketing groups. Analyzed retention/attrition issues using both quantitative and qualitative research methods. Developed a diversity promotion plan to increase employee recruitment and retention levels. Collaborated with HR to implement recruiting process changes and new thinking. Efforts resulted in increasing the company's diversity ratio by 20% over prior levels, in addition to securing a coveted KPI for diversity on Microsoft's leadership dashboard.
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Diversity Talent SpecialistMicrosoft Sep 2005 - Aug 2006Redmond, Washington, UsDeveloper & Platform Evangelism Group - DPE • Sourcing, attracting and recruiting diverse talent to Microsoft Developer and Platform Evangelism Group• Evangelizing D&PE at external and internal events• Retention program management• General HR Program Management
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Recruitment ConsultantManpower Denmark 2003 - 2005Milwaukee, Wisconsin, UsRecruitment and placement of candidates. Start up of Permanent Placement concept and group. The position had an equal share of recruitment and sales -
Account ManagerInterse 2002 - 2003DkSales of .Net based Information Management/Information Portal solutions to top 200 companies on the Danish market -
International Account ManagerWm Data 1999 - 2002Montreal, Qc, CaInternational sales of the ERP solution Navision Financials (now Microsoft Dynamics) -
International Key Account CoordinatorNavision Software (Now: Microsoft Business Solutions) Sep 1997 - 1999International sales of the ERP software; Navision Financials. Consulting and coordination of international key accounts, elaboration of international agreements and negotiation of pricing and discount structures
Gitte-Lena Andersen Skills
Gitte-Lena Andersen Education Details
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Copenhagen Business SchoolInternational Marketing And Management -
University Of WashingtonProject Management
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University Of WashingtonHuman Resource Management
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Copenhagen Business SchoolEconomics And Business Administration
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University Of Washington
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University Of Washington
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Copenhagen Business School
Frequently Asked Questions about Gitte-Lena Andersen
What company does Gitte-Lena Andersen work for?
Gitte-Lena Andersen works for The Andersen Agency
What is Gitte-Lena Andersen's role at the current company?
Gitte-Lena Andersen's current role is The ANDERSEN Agency.
What is Gitte-Lena Andersen's email address?
Gitte-Lena Andersen's email address is v-****@****oft.com
What is Gitte-Lena Andersen's direct phone number?
Gitte-Lena Andersen's direct phone number is +142578*****
What schools did Gitte-Lena Andersen attend?
Gitte-Lena Andersen attended Copenhagen Business School, University Of Washington, University Of Washington, Copenhagen Business School, University Of Washington, University Of Washington, Copenhagen Business School.
What skills is Gitte-Lena Andersen known for?
Gitte-Lena Andersen has skills like Program Management, Marketing, Recruiting, Human Resources, Solution Selling, Vendor Management, Project Management, Account Management, Microsoft Crm, Microsoft Dynamics, Social Media, Strategy.
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