Freelance Project Manager with 20 years of experience in marketing, advertising and communication working in global organizations, advertising and media and as an independent consultant. As a consultant I help and advise marketing teams, agencies and in-house creative departments to develop and drive strategic projects, strong communication concepts and marketing campaigns. My experience stems from a wide range of industries incl. tech, audio, financial services and health care as well as retail, FMCG, public and non-profit organizations.Project Management: Steering marketing initiatives across teams and work groups, I bring a structured and efficient approach to project management and team collaboration. My focus on stakeholder management and clear communication ensures seamless collaboration.Branding & Marketing Strategy:Specializing in brand positioning, identity, compelling storytelling, product launches and market analyses. I thrive on making your brand visible, audible, and well-understood across all channels.Activation Expertise: Whether working tactically or strategically, I contribute to team efforts and operate independently with equal prowess. My focus is to provide valuable input to existing strategies or taking charge of development and hands-on execution of campaigns, delivering high energy, a positive mindset, and a genuine passion for marketing.Clients incl.: EPOS, Jabra, AudioNova, Sonova, PA Consulting, PwC, EY, IBM, Forsvaret, Ørsted, Coca Cola, L'Oreal, Netto, TV2, Kræftens Bekæmpelse, Grundfoss, Lundbeck, Novozymes, Coloplast, DSB, 3F, Dansk Industri. Agencies: Kunde & Co., Ogilvy, ZUPA, McCann, Ufuse, JWT.Gitte Lundbergh📞 +45 5380 2227📫 g.lundbergh@hotmail.com

As a Career & Business Coach I help clients, small business owners and freelancers to develop and gain direction in career, business and leadership. I am committed to fostering growth, guiding clients through challenges and facilitating meaningful, sustainable change.1:1 Coaching - Career and Personal Branding• Career development and progression• Enhancing job satisfaction and engagement• Thriving in new roles and responsibilities• Strengthening leadership capabilities• Boosting performance and maximizing impact• Job search and networking strategies• Stress management and burnout prevention• TT38 Talent Test & DISC profile analysis• Talent attraction, onboarding, and employer branding1:1 Coaching - Self-Employed and Small Business Owners• Goal setting and lifestyle changes• Defining your core-business, USPs and client approach• Discovering your creative process• Overcoming visibility blocks• Sales and marketing• Preventing stress and burnoutCoaching is available in Danish and English - online and 1:1.Workshops & PresentationsI offer customized workshops tailored to meet specific needs.Topics - eg:• Positive Mental Wellbeing: A positive psychology approach• Goal-Setting & Vision: Turning aspirations into actionable plans• Career Planning: Creating structured, growth-oriented paths• Difficult Conversations: Managing conversations through discussions with empathy• Mastering Feedback: Giving and receiving feedback effectivelyCollaborationsI collaborate with networking groups and professional communities, offering tailored sessions and speaks at events and in private settings. I also mentor leaders, managers and graduates through partnerships with CA Karrierepartner and Lead the Talent.Gitte Lundbergh📧 g.lundbergh@hotmail.com📞 +45 53 80 22 27

As a mentor I take part in the development of talents by challenging and sharing insights in career and business. The program is based on individual sessions with an approach focusing on getting a clear perspective on talent, career development and personal goals. The mentoring scheme is an integral part of a High Potential course.

As a mentor I support candidates in career development, personal leadership, job strategy and how to sustain a solid foundation in a market that requires strong communication skills and the ability to stay relevant and unique. Sessions are focusing on identifying values, core beliefs, goals and how to develop a clear mindset to achieving career goals.

• Development of business plan and GTM strategy for Tivoli members club (Tivoli Årskort).• Objective: Increase revenue of Tivoli Season Passes (Årskort) incl. upsell via i.e. BtC campaigns, BtB sales, 1:1 programs, CRM and sponsorships.• Implementation of new CRM system, Responsys, incl. new brand profile, creative identity, newsletter concept, tracking system and automation flow.

• Driving and executing Global Marketing campaigns and product launches incl. implementation, production and alignment with sales, product management, R&D and regional marketing in APAC, EMEA and US.• Redefining the Jabra brand identity incl. global website, packaging, internal and external communication.• Alignment of Marketing and Communication with sales objectives and market requirements.• Development of PR strategy in all markets.• Defining and implementing Global QR strategy to increase conversion rate and in-store sales.• Driving online and social media exposure - Facebook, Twitter, YouTube, LinkedIn etc.

Previous company: Manipulation.• Driving BtC and BtC clients involving branding strategies, campaign management and ROI acc. to KPIs.• Developing creative campaign platforms including print, digital, mobile and CRM.• Clients incl. Jabra, Sundhedsstyrelsen, Børsen, Ernst & Young, HP, Composite and Dell.

Previous company: Relationshuset/Gekko.• Project management and execution of Direct Marketing campaigns for BtB clients in software, medical and oil industries. • Clients including Citrix, Janssen Cilag, Coloplast, IBM, Statoil, Nyt Syn etc.• Budgetting, campaign planning, allocation of internal and external resources and development of new and existing client programmes etc.

• Development and execution of new brand and visual identity.• Development of marketing material including print, digital and offline media, TV/radio, in-store, mobile marketing, 1:1 programmes and kick-off events.• Internal communication material for employees, board of directors, suppliers and shareholders.• Contact and negotiation with external media and advertising agencies, pre-press, photographers, PR and web agencies.• Responsible for increasing the profitability of Tax-Free sales via development of internal and external programmes, employee training and media collaborations.

• Account executive for Lundbeck account - development of campaign material for HQ and subsidiaries in UK and Germany.• Launching 'Cipramil' in Scandinavia and UK incl. test material, market analyses and internal communication material • Development of corporate guidelines in accordance to brand strategy.• Account executive for Toms Danmark in re-design and development of confectionery products including creative material, advertising and communication.• Internal ressource management.