www.refinecph.com

I founded an Agency - Sales consulting company with sales of the skin care brand AiiA care. Cultivated a new market in Denmark, and established a large customer base.Additional responsibilities:• Procurement of goods and order placements • Preparation of sales and service contracts• Negotiation of Agency contracts• Organising the brands' exhibition at CIFF• Staff Training• BookkeepingMain results: Established a market of 25 clients in Denmark in less than 1 years, during the COVID19 pandemic.

www.oaklingscopenhagen.comPreparation of sales strategy and budget forecasts. In charge of general administration and Ad-hoc tasks in a start-up company. Additional responsibilities:• Purchase: Searching for Suppliers and request for samples and price allocation • Create styles, items and lay out for commercial invoices, orders etc. • Comments on proty-styles and follow up and manage samples• Logistic

My main focus is to ensure Stella nova continue their success in Europe by specific create “go to market strategies” with our agents in Norway, Germany, Netherlands, United Kingdom, Belgium and Denmark.Additional I work very close with the design and PR team to aline the collections and promotion with the specific needs on every individual market. I also built close relationship to key account and searching for new clients on markets where we are not represented by agents yet.

In charge of the International Wholesale strategy and growth for the brands Lovechild 1979 and nué notes. Additional responsibilities:• Meeting with Agents to identify new markets• Wholesale international KEY accounts 2 seasonal collections, particular on-line stores and department stores • Budget planning and forecast • Execute Go to market strategy• Logistic and Distribution centre• Negotiate price for Distribution and follow up on transport contracts, to identify cost savingProject tasks: Implement and testing new IT - systemMain results: Establish a growth of 48% within one season. Target budget SS17 reached index 206.

Responsibility for rebuilding the Danish B2B market development for Soaked in Luxury. Winning the mid-marked and rebuild the distribution. Additional responsibilities: • Wholesale B2B, 10 seasonal collections • New bizz - Prospecting, cancvas • Rebuilding the distribution on Fuen and Zealand• Arrangements of budget, meetings and analysis of sales performances in shops • Maintaining strong commercial relationships with the retailers in order to grow the business• Built strong long-term relationships with retailers, franchise and partner stores • Visual merchandising and swopping• Preparing orders and order forecasts Main results: Establish 28 new clients within one year. Target net. sale 2014 reach index 120.

Working with wholesale of 4 seasonal collections. Arrangements of budget meetings and analysis of sales performances in shops. Establishing and maintaining strong commercial relationships with the clients for growth of general wholesale business.Additional responsibilities: • KAM; Development of marketing strategy and analysis of product performance for KEY Accounts• Building a strong network with key departments to drive key strategic programs • Visual merchandising and swopping • Participation in collection and sales meetings and provide feedback to the design team of the collection• Responsible for demand and commercial budgets and forecasting for the clients• Working with retailer to agree joint business plans• Perform analysis and recommendations to maximize the businessMain results: Built strong relationships with clients and growing average sales. Headhunted for the job based on recommendations from customers from my pervious job

Responsibility for the Danish B2B market development for Esprit de Corp. Including evaluation of potential account requests and planning of order intake of 12 annual collections. Teaching the staff in visual merchandising and corporate values. Arrangement of budget meetings and follow up on in-store sales and maintaining strong commercial relationships with the accounts in order to grow the business. Additional responsibilities: • Preparing orders and order forecasts as well as sales reports • Responsible for sales analysis and report analysis• Follow up on wholesale accounts and getting sales report from the independents clients • Preparing the collection and Implementation of Never Out Of Stock program• Follow up on budgets and KPI • Meeting with account to assess franchise opportunities• Analyse and plan purchases for some KEY Accounts Main Results: Implementation of a never-out-of-stock program, which resulted in sales growth of 20%.

In charge of distribution and production of 40 individual suppliers. The main role was to negotiate, implement cost savings and improve supplier relations. Coordination of production, following up on orders, and ensure that all agreements and deliveries were observed. Additional responsibilities:• Building strong supplier relationship• General administrative tasks • Tracking order and deliveries• Checking invoices and reporting payment issues to the Financial Manager• Preparation of order and forecasts • Create styles, items and orders in the system• Comments on proty-styles and follow up and manage samples and showroom • Approval and entry of returns including claim processingMain Results: Implementation of the package lists in Navision and Additional optimization of the operating system

I founded a distribution company with sales of 3 French high-end designer brands. Cultivated a new market in Scandinavia, and established a large customer base.Additional responsibilities:• Coordination of revenue and purchasing budget• Procurement of goods, order placements and settings• Preparation of sales and service contracts• Negotiation of distribution contracts• Stock handling including transport and distribution of goods from France to Denmark, and further distribution to the rest of Scandinavia• Organising the brands' exhibition, at the Scandinavian fashion fair CPH Vision.• PR Management• Design and development of the websiteMain results: Established a market of 60 clients in Scandinavia in less than 2 years. Running my own business has taught me general business knowledge and given me a fighter spirit, which I am not able to describe but must be experienced

• Responsible for stock control and management of The Estée Lauder companies products• Visual Merchandising • Assisting shoppers to find the goods and products they are looking for